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8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different. Customers seldom buy on price.

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Corent Wins MapR Technologies

socalTECH

Aliso Viejo-based Corent Technologies , which develops cloud migration software, and AI and data analytics software developer MapR Technologies said this morning that MapR Technologies has selected Corent's SurPaaS platform to help customers access MapR's Data Platform for AI. READ MORE>>.

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Esri Extends Tiered Pricing Structure For Small Government

socalTECH

Redland-based geographical information systems (GIS) software developer Esri has extended its tiered pricing structure for access to its software, specifically aimed to help smaller municipal and county governments to access its products. READ MORE>>.

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How Halla Is Using AI To Personalize Food, With Spencer Price

socalTECH

We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Halla exists to help people understand a more curious world. Spencer Price: That's a fair question.

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TigerText's New Bot Helps Schedule Appointments, More

socalTECH

Is a messaging "bot" the answer to helping to improve the quality of health care? TigerText--which is widely used in a healthcare setting as a replacement for non-HIPAA compliance texting--said it is using natural language processing and other technology for the healthcare automation software.

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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with some of the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Are you driving the technology, or is it driving you? But don’t be bound by it.