InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Traditional marketing is sales-focused, one-way push.

Media 59

Media Marketing Social Media Resource 59

socalTECH

AUGUST 7, 2012

Los Angeles-based Inktank , the developer of the open source, distributed storage software Ceph, is expanding its executive tem today, saying that it has hired James Duncan as its new CTO, Russell Kojima as VP Professional Services, and Debbie Moynihan as VP Marketing.

CTO Hire 147

CTO Hire IBM IBM Los Angeles 147

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Social Media 103

Social Media Media Marketing Startup 103

SoCal Tech Calendar

JUNE 3, 2016

Weiss was previously CEO of Unitrends, and also had served at McAfee, IBM, and other companies. In addition to the CEO news, Spireon said it saw "record breaking" sales in the first quarter of 2016. Weiss replaces Marc Brungger, who now apparently is running his own investment and consulting firm. READ MORE>>.

IBM 100

IBM IBM News Sales 100

AeA Los Angeles Council

APRIL 10, 2008

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Panelists include: Mark Friedman , President of the Velos Group, an industry expert in Sales Lead Management.

Sales 45

Sales Marketing Woodland Hills AeA 45

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. As an investor, I would like to see one month of sales, and see how that compares to your projections. Market penetration. First of all, a definition.

Startup 121

Startup Metrics Customer Custom 121

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 133

Marketing Conference Startup Oracle 133

socalTECH

JUNE 19, 2012

Burr also has previously served as CEO of WebVisible, as Chief Product Officer at LRN, and in positions at Jambo, Layer2 Networks, IMPACT Software, IBM, Vault Corporation, and other firms. The company said Burr will oversee sales and marketing. READ MORE>>.

Santa Monica 140

Santa Monica IBM IBM Sales 140

Startup Professionals Musings

JANUARY 11, 2020

I’m not talking about just making incremental improvements in their products and processes, but more fundamental changes to the business model, such as the following: Announce a new market launch that fits your core competency. You didn’t wait until a new market was totally proven before entering. Remember when you were a startup?

Customer 143

Customer Custom Examples IBM 143

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The place to start today is if your company only uses traditional media for marketing, or no marketing.

Media 92

Media Social Media Marketing Resource 92

socalTECH

FEBRUARY 23, 2011

Los Angeles-based MarketShare , the provider of marketing analytics run by Wes Nichols, said this week that it has expanded its international operations in both the EMEA and Japan. Carlsson joins from IBM Global Services, and Tomomatsu joins from Yahoo! Carlsson joins from IBM Global Services, and Tomomatsu joins from Yahoo!

IBM 140

IBM IBM Yahoo Los Angeles 140

Startup Professionals Musings

MAY 29, 2020

What you probably don’t realize is that the term disruptive brings its own set of baggage, implying to investors extra high risk, high market building costs, and a long slow ramp before payback. De Beers produced industrial diamonds, but found a market as well in engagement rings. Focus on a large opportunity in a low-growth market.

Startup 129

Startup Artificial Inteligence Examples Google 129

Startup Professionals Musings

MARCH 21, 2021

I was with IBM in the early PC days when Bill worked with us to provide PC DOS and other software. Effective marketing. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. More customers are lost to apathy after the sale than poor service or quality.

Activity 133

Activity Startup Ideas Technical Review 133

socalTECH

AUGUST 9, 2010

Camarillo-based Vitesse Semiconductor , a developer of semiconductors for the carrier and enterprise markets, has added G. LaRosa & Associates LLC, a sales and business development firm. He also has served at Lead Group International (LGI), General Electric, IBM, and Advanced Micro Devices. READ MORE>>.

IBM 150

IBM IBM Sales Networking 150

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

TechCrunch LA

AUGUST 15, 2018

” There are other tools out there, IBM has OpenPages and ThomsonReuters developed a tool for audit and risk and compliance , but these software services pre-dated Sarbanes-Oxley, and were not made with a modern organization in mind, according to Lee and Kim. “Companies still manage Sarbanes-Oxley in Excel.”

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. I've been in product, product development, marketing, and management.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

Eric Greenspan

MAY 7, 2013

Mommy bloggers are one of the most influential social networking resources that lead to increased awareness and sales. Their stamp of approval can put the spotlight on any product or service and can open doors to new markets and opportunities. If you sell into these markets, here’s what you should consider: 1.

IBM 154

IBM IBM Email Research 154

Eric Greenspan

SEPTEMBER 27, 2013

After starting my career with IBM and building three successful IT companies, I’ve decided to follow my true passion. operations and sales. I will also support our chairman who is handling European and Asian markets. Operations and sales for the U.S. Currently, we are building a sales pipeline throughout the world.

Santa Barbara 173

Santa Barbara Course Sample IBM 173

Startup Professionals Musings

APRIL 1, 2020

As they watched their market share dwindle instead, they realized too late that these segments were already defined, and they needed a new focused brand to attract customers from other segments. The result will be less visibility, slower growth, with fewer delighted customers and little word-of-mouth marketing.

Customer 123

Customer Custom Technical Review Examples 123

socalTECH

SEPTEMBER 1, 2011

Our profile this morning is with Network Automation , a Los Angeles company competing in the IT automation market. What we do is provide an automation solution to the market at large. You mentioned the big players in this market. We spoke with Gary Bishop, the firm's CEO, to learn more about the company.

Networking 214

Networking IBM IBM Pacific Palisades 214

Startup Professionals Musings

MARCH 18, 2020

For example, when I was with IBM, in an era where constant change was necessary to compete, we made job rotation and training a prerequisite for good performance ratings, so that team members sought change and new learning, rather than passively resisting. Set up training courses that highlight agility, and adopt agile working practices.

Metrics 122

Metrics Training Satisfaction IBM 122

Startup Professionals Musings

APRIL 24, 2019

At the very least, big brands like IBM and McDonalds still take decades to achieve influence, whereas people have become influencers with only a few months of work. Tony Hsieh, founder of Zappos, is recognized as an influencer in online retail, doubling sales annually, by giving away shoes to the needy.

Customer 93

Customer Custom IBM IBM 93

Startup Professionals Musings

MAY 29, 2015

Image via Pixabay.com Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales.

Organization 100

Organization Startup Competition IBM 100

Berkonomics

JULY 19, 2011

Here’s a phrase I created in the early 1980’s to describe what I clearly saw as the last chance to make high margins on the sale of computer hardware to businesses. Many other PC vendors flooded the market, including an uncounted number of “white box” manufacturers who created systems out of components imported from Asia.

Pricing 184

Pricing Networking IBM IBM 184

socalTECH

JULY 15, 2015

A few weeks ago, Los Angeles-based enterprise expense reporting software maker Chrome River (www.chromeriver.com) took a significant venture funding round--worth $100M--to help expand the company's growth in the enterprise software market. What that's done, is it's create a large hit in this space, at the top right end of the market.

Software 100

Software Report Startup IBM 100

socalTECH

OCTOBER 17, 2017

Nimble's software connects to your email, social accounts, and more, and helps you track your customers, sales prospects, sales pipeline, and much much more. Microsoft didn't have a network OS, until Novell built a market for it, and ate Novell with NT Server. They now dominate the market. That brings us to Microsoft.

Startup 113

Startup Canoga Park Email Google 113

Startup Professionals Musings

SEPTEMBER 21, 2015

Complementary advantages can expand both markets. A strategic partnership, sharing common gains, should be a growth opportunity by expanding the market for both. There's an opportunity for follow-on sales to existing customers. There's an opportunity for follow-on sales to existing customers.

Startup 102

Startup Customer Custom IBM 102

socalTECH

JULY 24, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Cox Communications - Orange County - Looking for Product Marketing Manager. A Stanford alum, Aaron wrote the book on sales 2.0. Redpoint Ventures (www.redpoint.com). Dedicated to our Clients.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Both Sides of the Table

JUNE 1, 2011

As a market we seem to be incapable of temperance. And even the best teams combined to create big innovations sometimes don’t time markets well, are surprised by unexpected technology breakthroughs by competitors or just don’t find the magic the leads to mass customer adoption. It’s marketing. So which is it?

Startup 391

Startup Blogging Venture Capital Writing 391

Startup Professionals Musings

DECEMBER 21, 2013

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.

Organization 97

Organization Competition Startup Acquisition 97

Xconomy

JULY 19, 2016

In general, M&A is a natural part of the IT security market. It’s why this market segment is so attractive to venture investors. The bigger public players – Cisco, Check Point, HP, IBM, Symantec, and others – need to continually add to their arsenal of security solutions as the threat landscape continues to evolve.

Symantec 40

Symantec IBM IBM Acquisition 40

Tech Zulu Event

JANUARY 29, 2014

Personalize ads using sales data. Using transactional business data like simple website traffic, sales metrics, social interactions, ad conversions, and employee performance statistics, Freshplum helps firms forecast demand, optimize the timing of supply shipments, and cut prizes among others resulting into revenue growth.

Sales 77

Sales Statistics IBM IBM 77

Startup Professionals Musings

FEBRUARY 26, 2013

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. As an investor, I would like to see one month of sales, and see how that compares to your projections. Market penetration. First of all, a definition.

Startup 106

Startup Metrics Customer Custom 106

Startup Professionals Musings

NOVEMBER 17, 2012

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Economies of scale also apply to marketing, distribution, and sales. Economies of scale.

Entrepreneur 99

Entrepreneur Organization Startup Competition 99