socalTECH

FEBRUARY 7, 2017

Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. Kikos was most recently at iRise, and also had served at CC Information Services, and co-founded The Magis Group.

Media 100

Media Marketing Web Design Web 100

TechEmpower

JULY 24, 2023

How will you be taking this to market? Often this ties to marketing support. Targets Are you developing a native app and/or a web app? Can you do a hybrid web/native application? How much member profile information do you need before allowing a user to register? How are you using geographic information?

Develop 520

Develop Development Technical Review SEO 520

SoCal Tech Calendar

AUGUST 24, 2011

Saturday, August 27, 2011 -- Web 3.0: dramatic shift in business and technology is taking place as the Social Web (Web 2.0) evolves into the Semantic Web (Web 3.0). Integrated marketing campaigns feature an enticing mix of content and location based information highly targeted to preferences and consumer habits.

Web 113

Web Web 2.0 AMA SoCal 113

Berkonomics

MAY 19, 2022

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. Responsive” emails and a test. Same thing.

Email 156

Email Web Tips Metrics 156

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. And treat the result seriously. Same thing.

Email 120

Email Marketing Web Mobile 120

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

Startup Professionals Musings

DECEMBER 3, 2021

Be consistent is their application, and provide contact information for both phone and email access. These are all minimal-cost survival marketing efforts. Display a logo like McAfee Secure or Trust Guard , in addition to specific policy statements on these subjects, to persuade your visitors and prospects to trust you.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Berkonomics

AUGUST 16, 2018

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 120

Marketing Demand Media Entrepreneur 120

Berkonomics

JUNE 1, 2023

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. They had no mantra, and a limited vision to connect mainframe computers to share academic information.

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

Marketing 380

Marketing Startup Press Technical Advisors 380

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. It is in the best interest of both Internet users and providers to find an acceptable way to charge for valuable services or information.

Metrics 296

Metrics Sites Advertising Web 296

Berkonomics

AUGUST 5, 2011

Markets and competitors change. Over the years, I have often heard the complaint from CEO friends that they have become so swamped by the demands of their growing businesses that they feel themselves further and further from the center of their industry, no longer at the forefront of information and competitive development.

Marketing 191

Marketing Demand Media Resource 191

Startup Professionals Musings

AUGUST 22, 2011

For some reason, I haven’t heard much about the next generation of the Internet ( Web 3.0 ) lately, which probably means it isn’t happening as fast as everyone predicted. I suspect the real challenge is not the semantic web technology , but new attractive business models from smart entrepreneurs. are appearing. are appearing.

Web 95

Web Entrepreneur Doc Examples 95

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Add content regularly. Add outgoing links.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Berkonomics

APRIL 20, 2017

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. They had no mantra, and a limited vision to connect mainframe computers to share academic information.

Artificial Inteligence 256

Artificial Inteligence UCLA Web Patents 256

Startup Professionals Musings

JULY 6, 2010

Can you believe all the talk these days about Web 3.0? I’ve been doing some research to assess how much of it is reality, since I have to admit that I seem to have missed the clues to the transition to Web 2.0, After some work, I’m still convinced that much of the Web 3.0 and I’m determined that it won’t happen again.

Web 88

Web Web 2.0 Doc Examples 88

Startup Professionals Musings

MARCH 24, 2013

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘Semantic Web’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 98

Web Entrepreneur Software Review Google 98

Tech.Co

MAY 16, 2024

Department of Commerce Minority Business Development Agency (MBDA Galaxy Grants Community Development Financial Institutions Fund 🔎 Want to browse the web privately? The grant is not currently accepting applicants but is likely to release more information later in the year. 🌎 Or appear as if you're in another country?

Design 225

Design Commerce Entrepreneur News 225

socalTECH

FEBRUARY 10, 2016

Escondido-based software developer Compendia , a developer of web portal software for the home builders market, has been acquired by Community Investors, Inc. , Compendia, which was founded in 1999, offers up web-based portals that home builders user to present information, warranties, manuals, and other information to home builders.

Guide 100

Guide Web Software Development Acquisition 100

socalTECH

AUGUST 15, 2014

Keith Bonnici: We have created a platform that lets standard web publishers tap into the growing pool of money being spent by app developers to market their products. However, I really like algorithmic content recommendation, using machine learning and other crazy geek tech stuff to help provide information to consumers.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

FEBRUARY 27, 2019

According to the firm, it will use the new funding to grow its security research team, extend R&D and product development, expand sales and marketing, and also for international efforts, in addition to expanding its database of information on compromised assets. READ MORE>>.

Capital 113

Capital Santa Monica Venture Capital Research 113

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 67

Marketing SEM Startup Blogging 67

Berkonomics

APRIL 21, 2022

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. But this new era of Internet advertising has given rise to two more forms you should know and use in addition to the two traditional types above.

Advertising 156

Advertising Media Social Media Newsletter 156

socalTECH

NOVEMBER 3, 2008

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Jay Budzik will become CTO at Perfect Market. READ MORE>>

Rustic Canyon 100

Rustic Canyon Marketing Idealab Pasadena 100

Tech Zulu Event

AUGUST 4, 2011

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. And the site is growing, it now includes video content made by brands you may recognize from places that you visit elsewhere on the web, like the Popsugar entertainment news brand.

Web 65

Web Netflix Social Media Product 65

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

socalTECH

AUGUST 16, 2017

Santa Monica-based customer relationship management (CRM) software provider Nimble said today that it has linked its software into Microsoft Edge , Microsoft's web browser, to provide access to information on people and businesses within that browser. Nimble already links into Chrome, Safari and Firefox.

Santa Monica 113

Santa Monica Social Network Email Web 113

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Custom 100

Custom Customer Acquisition Technical Review 100

Tech Zulu Event

MARCH 12, 2015

IT Departments and Web Teams are not synonymous. Web Teams are necessary to running websites and applications. Then, there are the creative peoples that help make the Web Team’s work stand out among others. They sometimes must communicate with the Web Team, but this is not always the case. Responsibilities.

Web 40

Web Cloud Computing Search Engine Optimization Outsource Development 40

Startup Professionals Musings

FEBRUARY 9, 2010

Because of all of these updates, there is a wealth of real-time information on the web. This information is often relevant and useful for entrepreneurs and startups - so you need to understand the alternatives and implications. In a simple fashion, they can open up the door to an entirely new area of the web for you.

Web 82

Web Social Network Google Networking 82

socalTECH

AUGUST 5, 2013

Redlands-based mapping software developer Esri is ramping up its efforts to reach out to third party software developers, saying Friday that it has launched a new, free developer subscription for its web, mobile, and online tools and services. READ MORE>>. esri mapping geographic developer mobile'

Develop 203

Develop Development Software Development Mobile 203

Tech Zulu Event

FEBRUARY 2, 2016

The dynamism of web design ascertains that trends should keep varying to the better with changing times. Creativity thrives on a blend of several ideas to propose solutions and convey emotions, creative fields like fashion and graphic designs always find its way to web design and vice versa. Cinemagraphs. Quirky illustrations.

Web Design 40

Web Design Design Web Technical Review 40

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. If “no” then you know it’s a waste to send the information. I have to back up and give you more context. No problem.

Funding 336

Funding Venture Capital Startup Email 336

socalTECH

OCTOBER 1, 2013

Costa Mesa-based Experian , the provider of credit reporting services and related information, announced this morning that it has acquired 41st Parameter , a provider of device identification technology for the cyber security market. 41st Parameter''s technology uses device fingerprints to identify web fraud.

Acquisition 153

Acquisition Web Report Technology 153