socalTECH

FEBRUARY 13, 2013

San Diego-based DriveCam , the developer of driver monitoring systems for commercial automobile fleets, said this morning that it has received a strategic investment from Volvo Group. Financial details of the investment were not announced. READ MORE>>.

Invest 153

Invest San Diego Study Venture Capital 153

InfoChachkie

AUGUST 25, 2011

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies. Maybe fast return on investment is just one of the messages. 1 - The client's business.

Case Study 162

Case Study Study Customer Custom 162

socalTECH

APRIL 24, 2020

Carey tells us a bit about what OC4 is doing, how it invests and works with companies, and also gives startups some advice about how to approach moving forward in light of the pandemic. Carey Ransom: The way I think about it, is it is really the culmination of almost two decades of software and technology company building and investing.

Invest 124

Invest Startup Ideas Examples 124

Berkonomics

MARCH 9, 2017

The Angel Resource Institute (ARI) recently published a study conducted by well-respected Rob Wiltbank, quoting that seventy percent of investments made by angel investors to date return less than the amount invested – upon a sale or closing of the business – the great majority of these outright losses as businesses die.

Startup 266

Startup Statistics Tech Coast Angels Study 266

Both Sides of the Table

NOVEMBER 14, 2010

While many of my friends bragged about their 5 condos in Florida I kept talking about how the real estate market was in a bubble – their gains an illusion. above inflation yet in many markets in the US & Europe prices were rising at 10-25% per year. Logic tells me the following: It is hard to make money angel investing.

Invest 299

Invest Angel Technical Review Venture Capital 299

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

Marketing 91

Marketing Examples Startup Customer 91

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Customer Custom Study 89

socalTECH

OCTOBER 2, 2019

A new company, Apex Innovation Sciences --with headquarters in Long Beach, California and Marlton, New Jersey--has formed out of a corporate merger of CNS Network and Hassman Research Insitute , along with the Clinical Trial Centers Alliance , three companies in the clinical trial studies industry, the companies said this morning.

Long Beach 100

Long Beach Study Equity Research 100

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Customer Custom 174

SoCal Tech Calendar

JULY 17, 2019

It's been a few years since the initial fan-fare around blockchain for advertising and marketing-based solutions. What started as a topic that agencies and brands were largely clueless about has evolved into one that major players are investing in and providers are rolling out real solutions and case studies. See [link] (more)

Advertising 100

Advertising Case Study Study Invest 100

TechCrunch LA

APRIL 22, 2019

The Los Angeles-based company’s public offering should be a nice windfall for the Chicago-based investors DNS Capital, an investment firm managing the private wealth of the Pritzker family, and Cleveland Avenue, founded by former McDonald’s executive Don Thompson; as well as the venture capital firms Kleiner Perkins and Obvious Ventures.

Pricing 236

Pricing Los Angeles Venture Capital Study 236

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

TechCrunch LA

APRIL 23, 2019

million from investors led by the Los Angeles investment firm March Capital Partners. Astound said it would use the financing to increase its product development and sales and marketing efforts, according to a statement. Astound , a company selling automated employee help desk services, has raised a new round of $15.5

Help 126

Help Capital Services Study 126

SoCal Tech Calendar

JUNE 10, 2010

Wednesday, June 16, 2010 -- Is Social Media Marketing Worth It? This event will take experts from social media analytics, new media thought leaders and practical marketing masters to help you make up your mind if social media is even worth it and if it can be applied to your business. See [link] (more).

Social Media 100

Social Media Media Marketing Case Study 100

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141

Product Services Technical Review Artificial Inteligence 141

socalTECH

JULY 15, 2013

A new study released earlier this month has ranked the Santa Barbara-Santa Maria-Goleta metropolitan area, as well as the San Diego-Carlsbad-San Marcos metropolitan area among the top ten markets for venture capital activity. investment capital venture capita diego barbara santa' in deals in 2012 and 3.3 Provo-Orem, UT; and 10.

Santa Barbara 263

Santa Barbara San Diego Venture Capital Capital 263

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Investment risk management. Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics.

Startup 99

Startup Social Media Study Guide 99

Xconomy

FEBRUARY 14, 2020

It’s easy to overlook Phase 4, which takes place after a drug reaches the market. Post-marketing studies aim to identify side effects not observed in the first three phases of testing. This week, results of such a study led to the market withdrawal of weight-loss pill lorcaserin (Belviq).

Study 77

Study Marketing San Diego Blogging 77

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Are you making the proper investment, and is it paying off? I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information.

Customer 100

Customer Custom Acquisition Technical Review 100

Berkonomics

MARCH 16, 2023

Early-stage investor groups often list these traits at or near the top of their list when filtering opportunities for investment. Did you take the time to study then discuss these implications with your staff or leaders? And finally, there are always ways to improve the process of design, testing, roll-out and marketing a new idea.

Coach 156

Coach Artificial Inteligence Entrepreneur Resource 156

Startup Professionals Musings

SEPTEMBER 5, 2021

According to a global study of business conducted by Frost & Sullivan , the return on a collaboration investment progressively improves as better tools are deployed and a collaborative culture takes shape. Within any given startup environment (market, industry structure, competitors, product/service mix, etc.)

Study 123

Study Competition Tool Entrepreneur 123

TechCrunch LA

MARCH 11, 2021

It is complexity theory made manifest and only serves to show that scalable, data-driven solutions rapidly deployed across large industrial markets are our only hope in correcting the course,” wrote Vaughn Blake, a partner at the energy-focused investment firm Blue Bear Capital.

Case Study 162

Case Study Artificial Inteligence Study Los Angeles 162

TechCrunch LA

DECEMBER 31, 2022

What type of market, if any, is the right one? Paris has been an important market for the e-scooter industry at large, but the city has chafed against the vehicles, citing safety incidents , some of which were fatal. Most riders (72%) in the study said they shifted from walking and public transportation, not cars.

Los Angeles 257

Los Angeles San Pedro Santa Monica Study 257

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school. The drive to succeed at all costs. I absolutely loved the film.

Competition 394

Competition Startup Writing Marketing 394

socalTECH

FEBRUARY 5, 2019

We did our first close in the summer of 2014, and over the first nine months we raised our fund and started investing. Fund I was fully deployed by June 30th of 2017, and we went out to raised Fund II, which was a wet close, where you invest as you close. Those investments have really broken out. They're all big winners.

Funding 160

Funding Capital Artificial Inteligence Startup 160

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. I'd rather invest time investing in social media to drive traffic to our site. Again, an interesting topic to discuss.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

MAY 8, 2023

She is an expert on the study of innovation, and professor at Columbia Business School. Keep revising until you find that your study and interviews no longer give you further ideas. Stay open-minded and invite diverse perspectives to hone your solution features, marketing, and rollout. Don’t just accept your first breakdown.

Technical Review 120

Technical Review Ideas Study Social Media 120

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

TechCrunch LA

NOVEMBER 1, 2019

Amir Tehrani, the company’s co-founder and chief executive spent, his life in the cookware and kitchen business, while his wife, Shiza Tehrani, is the co-founder of the Malala Fund, supporting educational initiatives for young women around the world, and Now Ventures, an impact seed investment fund based in Los Angeles.

Los Angeles 150

Los Angeles Education Venture Capital Study 150

socalTECH

SEPTEMBER 23, 2019

Justin Lassoff: There was a study recently that showed that investors, in general, have a bias against women. The example in the study, was it showed that men often asked negatively focused questions when asked by women entrepreneurs. She, as well as several other, wonderful female investors, will be at our upcoming conference.

Help 224

Help Entrepreneur Capital Startup 224

socalTECH

JULY 9, 2019

in Pharmaceutical and Pharmacological Sciences from West Virginia University, and told us a bit about the fund, its investments, and his advice to entrepreneurs looking for investment from the company. We invest in life sciences, medical devices, but we're also a generalist investing in SaaS technologies and real estate, as well.

Venture Capital 113

Venture Capital Invest SaaS Entrepreneur 113

Startup Professionals Musings

JUNE 26, 2020

Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” Professional investors and even customers invest in people, rather than just a product. Include marketing, sales, and customer rollout plans.

Product 169

Product Summary Startup Examples 169