Journal Marketing Writing 
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.
Both Sides of the Table
JANUARY 23, 2011
PR isn’t something that can be delegated – The other thing that tech execs often want to do is to delegate the PR to their marketing person. Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent.
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Both Sides of the Table
JANUARY 26, 2013
I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. This is true on all of the major tech blogs. Funding is news.
Both Sides of the Table
OCTOBER 25, 2014
When you eventually want your home run coverage in the Wall Street Journal or are trying to convince Good Morning America to have you on their show – the first thing the journalist or executive producer will do is Google you. So does the enemy who is fighting for the customer to choose another vendor. Give your champions ammunition.
Both Sides of the Table
OCTOBER 26, 2014
It’s why in this article I advise that people “market today not futures” because you don’t want your playbook in the hands of the competition. The other thing that tech execs often want to do is to delegate the PR to their marketing person. I wrote about how to build relationships with journalists in this post.
Both Sides of the Table
SEPTEMBER 13, 2009
I’m not going to cover in this post the obvious post-show marketing tasks such as following up on all those business cards you grabbed, communicating with all those people who registered at your site and leveraging your new found fame to score venture capital. Just don’t believe what they write about you.
socalTECH
JUNE 30, 2010
My partner is a documentarian and reports for the New York Times, Time, and Newsweek, and was given a story to write about for the New York Times, about the sounds that fish make , for their Science section. The idea emerged from that real life pain in the market, and as we like to say, we've grown incrementally from there.
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