socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Tags: marketing media social advertising break apogee. Break said it soft-launched the division in January. READ MORE>>.

Social Media 230

Social Media Media Marketing Advertising 230

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. Why Would Shopify Expand into Affiliate Marketing? How Will Shopify Affiliate Marketing Work?

Marketing 177

Marketing Buzzfeed Guide Platform 177

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. Users will first pick from a range of templates, be it a theme for a shopping site or a trip to Japan. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job.

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Marketing 107

Marketing Technical Review Startup Innocal 107

socalTECH

NOVEMBER 29, 2010

Los Angeles-based EQAL , the social entertainment and media firm known for lonelygirl15, is powering a new web site for Earth Balance and Whole Foods Market. It appears that the new holiday baking community is also tied to two other sites being run by EQAL, one for Alicia Silverstone and the other for Alison Sweeney.

Sites 178

Sites Marketing Social Media Web 178

socalTECH

JULY 9, 2018

Los Angeles-based Famous Birthdays , the online information provider led by Evan Britton, is expanding into the Spanish language market, with a new Spanish site called Famous Birthdays Español. According to Famous Birthdays, the new site will provide its brand, technology, and user experience to the Spanish market.

Sites 113

Sites Los Angeles Marketing Technology 113

socalTECH

DECEMBER 17, 2013

Santa Monica-based Demand Media has lost its Chief Revenue Officer, Jeff Dossett, to startup Porch.com , only eight months after Dossett was named to the position after the loss of former Chief Revenue and Marketing Officer Bradford. porch jeff dossett chief revenue officer demand media executive everest' and Microsoft.

Demand 225

Demand Media Southern California Santa Monica 225

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

SoCal Tech Calendar

AUGUST 31, 2010

Wednesday, September 1, 2010 -- Social Media Marketing. The German American Business Association (GABA) and Epic States, invite you to an exciting workshop and panel discussion focusing on the social media industry followed by a reception at the UCLA Anderson School of Management. German American Business Association.

Social Media 100

Social Media Media Marketing UCLA 100

SoCal Tech Calendar

FEBRUARY 10, 2010

Tuesday, February 16, 2010 -- Social Media Marketing. Having a comprehensive Social Marketing plan is crucial nowadays to keep up with your customers. Whether you are monitoring your brand, driving traffic to your site, providing customer support, or selling a product, Social Marketing is an absolute must.

Social Media 113

Social Media Media Marketing Sites 113

socalTECH

JANUARY 20, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00 and $16.00 and $16.00 READ MORE>>.

Demand 150

Demand Media eHow Marketing 150

socalTECH

SEPTEMBER 10, 2013

Los Angeles-based Spreeify , the developer of social marketing software headed by Ruben Dua, is launching a new social marketing product it calls Social Swag this week. The company said its site helps run campaigns offering promotional items for people to discover, share, and win. READ MORE>>.

Social Media 204

Social Media Media Product Sites 204

socalTECH

JUNE 27, 2013

Santa Monica-based Demand Media has made an interesting move this morning, launching a brand new, subscription fitness and nutrition program. Demand Media said it new Stronger program is part of a "key initiative" to expand its paid content porfolio. Stronger is an offshoot of Demand Media''s LIVESTRONG.COM site.

Demand 187

Demand Media Training Santa Monica 187

socalTECH

APRIL 5, 2019

Hispanic market, says it has inked an exclusive partnership with Artear , a media and television company in Argentina. The company has a number of partnerships with other, Latin American publications and broadcasters, where it represents the ad inventory of those sites to U.S. H Code is led by CEO Parker Morse. READ MORE>>.

Media 113

Media Company Companies Advertising 113

socalTECH

APRIL 18, 2013

The Hunt says it is developing a community-driven, online shopping site, focused on making social media photos "shoppable". The site--reminiscent of Pinterst--helps users find products features from other social media sites such as Facebook, Instagram, Pinterest and Tumblr. READ MORE>>.

Hollywood 164

Hollywood Sites Social Media Seed Funding 164

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Through its platform publishers can make between 15% to 20% of gross compared with 5% on an affiliate marketing site.

Media 134

Media Commerce Company Companies 134

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

MARCH 19, 2013

Santa Monica-based Demand Media said this morning it has expanded into the online learning market, and has acquired Creativebug , an online site which provides educational videos around art and carft instruction. Financial details of the acquisition were not disclosed. The firm was based in San Francisco. and up per course).

Demand 185

Demand Media eHow Santa Monica 185

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

JULY 21, 2016

Los Angeles-based Jukin Media has launched a new, online marketplace to let marketers, advertisers, TV producers, digital publishers, and others license viral content, the company said on Wednesday. Jukin Media is known for its licensing of such viral clips as "Hero Cat" and others. READ MORE>>.

Media 100

Media Advertising Content Los Angeles 100

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Berkonomics

JANUARY 14, 2016

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. Your lists are yours to use for marketing, and depending upon your mailing list server provider, duplicates can be identified and removed immediately.

Social Media 120

Social Media Media Email Content 120

TechEmpower

JULY 24, 2023

How will you be taking this to market? What are some sites or companies in the same space? Often this ties to marketing support. Most new sites need to account for mobile delivery – but on the other hand, not every MVP needs both desktop and mobile versions. Do you need to process user-contributed media?

Develop 520

Develop Development Technical Review SEO 520

Tech.Co

SEPTEMBER 28, 2017

The popularity of video in marketing has risen in recent years. At any rate, companies would be smart to take full advantage of this marketing trend. We think a good place to start with this topic is on the subject of social media. Social media is popular. That’s the power of video marketing. Video is popular.

Social Media 100

Social Media Media Tips Screening 100

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Berkonomics

JANUARY 7, 2016

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago.

Social Media 120

Social Media Media Search Engine Optimization Tool 120

socalTECH

APRIL 15, 2014

According to USC Marshall''s Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world.

USC 196

USC Sites Blogging Content 196

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content. But is there a better way?

Media 288

Media Advertising Screening Content 288

socalTECH

OCTOBER 5, 2011

Sharpening its focus on the electronic discovery market, Pasadena-based X1 , the enterprise search tools provider backed by Idealab, has split out a new company called X1 Discovery , headed by John Patzakis, the former President of eDiscovery at X1. READ MORE>>.

Social Media 182

Social Media Media Idealab Software Review 182