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What Does the Post Crash VC Market Look Like?

Both Sides of the Table

What You Can Learn From Public Markets It doesn’t really take a genius to realize that what happens in the public markets will filter back to the private markets because the ultimate exit of these companies is either an IPO or an acquisition (often by a public company whose valuation is fixed daily by the market).

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Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

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Movio wants to make your marketing videos with generative AI

TechCrunch LA

The platform is going after marketers with a Canva-style drag-and-drop interface. Co-founder and CEO Josh Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University. “We are doing what Jasper and Copy.ai

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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

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Networking and Case Study

SoCal Tech Calendar

Thursday, March 26, 2009 -- Networking and Case Study. Branding is not just a marketing tactic-hear the key elements about strategic branding from Sandra Sellani of The Sellani Group Brand Strategist. Networking and a boxed dinner provided. Is branding missing from your corporate strategic plan? See [link] (more).

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A good case study is worth many paid ads.

Berkonomics

[Email readers, continue here.] There are a number of ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more. That story can be in print or in multimedia form.

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7 Current Market Forces Bring Startup Opportunities

Startup Professionals Musings

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together.

Marketing 135