Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. The new hires that you pick up will use your same sales decks created by marketing but will have less impact and you often don’t realize it’s happening. We then brought the number up to 8-10 and even hired an SVP of global sales & marketing.

Sales

Technology Council

JULY 31, 2008

Check out the newly released August edition of the SCribe Newsletter. Catch up on the latest news, see our upcoming event schedule, or visit the Website of the sponsors that make this all possible.

Newsletter

socalTECH

JULY 7, 2011

The firm--started by Erin Bunch, Michelle Vick, and Rita Ravindra--notably lists former MySpace SVP International Marketing and MySpace Music SVP Jamie Kantrowitz as an advisor. Broke Girl's Guide runs a daily deal newsletter with offers, online promos, and sales information.

Guide

Both Sides of the Table

JUNE 29, 2014

Companies are now raising much more capital in the private markets now before they go public. With private markets capturing more value in the future and continued disruption of every industry – can LPs afford NOT to be long in Venture Capital? This is the opportunity set for venture capitalists. Thus is a key point.

Venture Capital

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? Lars Helgeson: We started about ten years ago, with an email marketing platform called CoolerEmail.

Email

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing

socalTECH

JANUARY 25, 2011

Los Angeles-based GeekChicDaily , a newsletter publisher focused on pop culture, said today that it has scored a strategic investment round. GeekChicDaily said the funding will go towards infrastructure, further brand extension and marketing of the daily publication. READ MORE>>.

Newsletter

socalTECH

OCTOBER 26, 2010

Los Angeles-based Goldstar , the online marketer of ticket offers and deals, announced today that it is in a major, nationwide expansion. The firm, which is headed by Jim McCarthy, said that it will be in all of the top 25 US markets in 2011, starting with the addition of Atlanta, Sacramento, and Portland Oregon starting in Q4 of this year.

Newsletter

Both Sides of the Table

MARCH 14, 2015

But it is just the top end of my user funnel and I need to convince audiences who visit my blog to sign up for my newsletter to have a “direct” relationship with them. In fact, you can sign up right below for my newsletter if you haven’t – just click the link please! That’s actually pretty fair. (In

AMA

TechCrunch LA

JANUARY 30, 2019

In a statement the company said the new financing would be used to expand FabFitFun membership offerings and consolidate its position as a marketing partner and platform for brands. From a newsletter and blog to the subscription box to the launch of live programming last year.

Newsletter

socalTECH

OCTOBER 14, 2016

Los Angeles-based top level domain extension.LA , which has been marketing a top level domain which celebrates the association with Los Angeles, said it will be giving away stuffed bears at random to users who promote the domain on social media, like its Facebook page, or subscribe to its email newsletter. READ MORE>>.

Social Media

Both Sides of the Table

JUNE 18, 2015

There’s too much PR and too many tech blogs and too many newsletters and aggregators and Twitter summarizers to even try to catch everything that’s going on and equally there’s so much noise that it becomes harder to be heard. I often tell people that in some ways it’s easier to build great companies in down markets.

Software Review

Both Sides of the Table

OCTOBER 4, 2009

Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market. That’s why websites offer newsletters.

Sales

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing

Technology Council

MARCH 31, 2009

Tags: Hardware Internet Marketing Media/Entertainment Newsletter Sales Software Startups Venture Capital Video Games.

Southern California

Tech Coast Venture Network

FEBRUARY 20, 2010

And like many companies and brands out there, yours has probably shifted its efforts to online marketing. Social media and email marketing act separately as great marketing tools. So why not use both simultaneously as one fully integrated online marketing campaign? Do it passively and as a reminder once in a while.

Networking

Both Sides of the Table

APRIL 18, 2010

I’ll respond to that post another day but for now I just wanted to link back to an old post I had written on the topic to show you how you might actually view Chartbeat post some sort of marketing effort (newsletter, Twitter, Facebook, SEO refresh, whatever). Tags: Tech Market Analysis.

Blogging

socalTECH

APRIL 9, 2020

El Segundo-based Aggregage said this morning that it has run a survey of publishers, and found that a 70 percent of marketer are expected to cancel all or some of their live events for the next 60 days, and nearly 25 percent plan to cancel some or all of their live events for the next six months.

El Segundo

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

Invest

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. People won’t flock to marketing materials.

Customer

InfoChachkie

JUNE 2, 2011

Central Desktop was founded in 2005 to provide an easy-to-use, SaaS collaboration solution to the SMB market. Also, we should have segmented our customers sooner and narrowed our market segment (earlier)." " 1) You recently released SocialBridge , a collaboration solution geared to marketing agencies.

Newsletter

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research

Technology Council

SEPTEMBER 4, 2008

Check out the latest edition of the SCribe Newsletter. Catch up on the latest news, see our upcoming event schedule, or visit the Websites of the sponsors that make this all possible. VentureNet tickets will sell out soon - so don’t wait to secure your seats!

VentureNet

Technology Council

NOVEMBER 10, 2008

The Tech Coast Angels talk about improving your chances for long-term success in the lead article of the November SCribe Newsletter. Check this out, along with our other feature articles and links to the upcoming event schedule. Here are quick links to the feature articles in this issue: Lessons For Entrepreneurs From Tech Coast Angels.

Tech Coast Angels

socalTECH

SEPTEMBER 17, 2009

Meanwhile, all of us get more news and information than ever, sliced, diced, pushed or aggregated by Web sites, email alerts, blogs, Facebook, Tweets and the socalTECH newsletter youre reading now. Tags: insights opinions social media marketing press. 06 percent. We must boldly go where no one's gone before.

Social Media

socalTECH

AUGUST 13, 2009

The firm told socalTECH that the boost came both because it has been more aggressive in search engine marketing, and a new travel deals newsletter which has driven customers to return to the site. LowFares.com is managed by Greg Samson; Oversee acquired LowFares.com in January of 2007.

Oversee.net

Both Sides of the Table

MARCH 27, 2011

If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. A large number of readers on my site get it from Feedburner or newsletter feed.

Blogging

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup

Berkonomics

APRIL 21, 2022

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. But this new era of Internet advertising has given rise to two more forms you should know and use in addition to the two traditional types above.

Advertising

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. People won’t flock to marketing materials. Lacks a sales angle.

Content

socalTECH

OCTOBER 1, 2010

My sweet spot is taking companies to market. They don't have to worry about things liked Adwords or click marketing. We can set up a campaign in our system, and every four weeks we can send out a newsletter about yoga or whatever. I decided to move down here for the weather, plus my wife is an actress.

Startup

socalTECH

NOVEMBER 13, 2012

We just launched a newsletter application built on our infrastructure, which is very inexpensive. Since we control the infrastructure, it's one fifth the cost of a MailChimp or ConstantContact for a newsletter service. Jim Franklin: We want to keep growing at scale, reliability, and move up from the stack to the application layer.

Email

socalTECH

JULY 9, 2015

The two have a long history in the subscription area, so we though tit would be intersting to hear from Quarterly's CEO, Zach Frechette and Science's co-founder, Mike Jones to hear more about how the two are hoping to work together to expand the use of influencer marketing in e-commerce. That tends to help a lot.

Marketing

TechCrunch LA

SEPTEMBER 21, 2019

Hello and welcome back to Startups Weekly, a weekend newsletter that dives into the week’s noteworthy news pertaining to startups and venture capital. A big part of our mission is to get people comfortable on buses again as a viable alternative to air travel in certain markets.”. Before I jump into today’s topic, let’s catch up a bit.

Services

socalTECH

DECEMBER 28, 2017

Our big news as a company was deciding to "transform" Transform Group itself - moving from the top PR firm in the blockchain world to a blockchain company that has a division that now has represented 31 percent of the entire market cap of the nearly $600 billion crypto landscape (excluding bitcoin). Aside from $50,000 bitcoin? CryptoKitties!

Southern California

TechCrunch LA

DECEMBER 2, 2019

Welcome back to The Station, the go-to newsletter for keeping up-to-date on what the heck is going on in the world of transportation. Portions of the newsletter are published as an article on the main site after it has been emailed to subscribers (that’s what you’re reading now). To get everything, you have to sign up.

Newsletter

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing