TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). And then bit by bit, we grew the organization. What type of clients do you work with?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

SEPTEMBER 3, 2019

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113

Sales Startup Custom Development Framework 113

Both Sides of the Table

JUNE 17, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions. Click here.

Sales 367

Sales Slides Startup Custom 367

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

Both Sides of the Table

FEBRUARY 5, 2011

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 316

Sales Startup Pricing Custom 316

Startup Professionals Musings

JANUARY 13, 2021

As a business adviser, I often see entrepreneurs practicing what Tom Peters calls the “ ready-fire-aim ” go-to-market strategy to their detriment. Yet even I have been known to recommend that approach, in cases where you have a highly innovative product, speed is of the essence, and no clear existing market is available.

Marketing 138

Marketing Demand IBM IBM 138

Startup Professionals Musings

DECEMBER 21, 2013

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. An example of a startup which used non-organic growth early and effectively was Microsoft.

Organization 97

Organization Competition Startup Acquisition 97

Both Sides of the Table

JULY 4, 2013

This is part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. ” But many people get secure in their sales process with just meeting / talking to the people who are the nicest to you. Unique Selling Proposition. Compelling Event. The enemy is against you.

Sales 321

Sales Organization Startup Resource 321

Startup Professionals Musings

JUNE 26, 2019

Other countries have similar exemptions for similar organizations. Even then, the business and leadership efforts to solicit and manage donations cost real money, and may be more difficult than the marketing and sales jobs of most startups. That means they need to grow organically, or find a philanthropist.

Organization 74

Organization Satisfaction Startup Class 74

socalTECH

MARCH 19, 2013

Santa Monica-based customer relationship management software developer Nimble has hired Eric Quanstrom as its new Chief Marketing Officer and Vice President of Marketing and Sales, the company announced today. Quanstrom joins the company from Sorenson Media, where he was Chief Operating Officer. READ MORE>>.

Marketing 153

Marketing Santa Monica Email Software Development 153

Both Sides of the Table

SEPTEMBER 30, 2011

It’s the lifeblood of any organization and yet most startups don’t have any sales DNA on their teams. It’s important enough that I dedicate a tab on my blog to startup sales & marketing. But the ground we covered was awesome for anybody wanting to know more about sales. agile sales process?

Software Review 300

Software Review Sales Tips Help 300

Both Sides of the Table

NOVEMBER 1, 2009

Turn Your Organization Inside Out. As organizations we have become more open and I believe this is great for businesses and their customers. In the first 4 years of running BuildOnline we were an “Outside In&# organization. The Outside In organization had a one-way flow. Tim started to change our processes.

Organization 280

Organization Custom Customer Tips 280

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271

Marketing Startup Sales Custom 271

Both Sides of the Table

FEBRUARY 3, 2010

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Beware of Crocodile Sales. I still do this sometimes, too. Always “test your understanding.&#.

Sales 314

Sales Startup Venture Capital Custom 314

Startup Professionals Musings

NOVEMBER 3, 2014

When someone asks me for the best way to fund a startup, I always say bootstrap it, meaning fund it yourself and grow organically. Practice creative marketing. As soon as you bring in investors, they force you to plan for an exit (merger or sale) in three to five years. Don’t think about the exit. Marty Zwilling.

Organization 111

Organization Startup Summary Entrepreneur 111

SoCal Tech Calendar

MAY 9, 2011

Thursday, May 12, 2011 -- Marketing Automation: Driving 40-80% More Leads That Close. TCOSC Marketing and Sales Executives Society. Marketing Automation has revolutionized marketing departments in both consumer and business to business organizations. See [link] (more)

Marketing 100

Marketing Technology Council TCOSC Organization 100

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Custom Customer Technical Review 294

socalTECH

JUNE 8, 2021

San Diego-based Emerged, a new startup which provides qualified leads to healthcare organizations, says it has raised a seed round of funding. Emerged said the new funding will go to scale its software platform and for sales and marketing. The funding came from Round One Capital. Size of the investment was not announced.

Seed Funding 113

Seed Funding Funding San Diego Sales 113

Startup Professionals Musings

MARCH 31, 2023

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 102

Metrics Demand Paramount Content 102

InfoChachkie

AUGUST 26, 2013

A startup''s marketing launch strategy should resemble an inverse funnel. This approach allows your venture to "fail in the small" and make course corrections before spending significant marketing resources. It also facilitates determining your proper product and market fit before your startup is under a white-hot media spotlight.

Marketing 247

Marketing Entrepreneur Journal Media 247

Both Sides of the Table

JULY 6, 2015

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. Assume competition and assume within the buying organization you have enemies.

Sales 150

Sales SaaS Startup Venture Capital 150

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Custom 100

Custom Customer Acquisition Technical Review 100

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. They present a convincing story that every entrepreneur has the same potential, but most get sidetracked and bogged down by their technology, competitors, and internal organization.

Marketing 123

Marketing Technical Review Custom Customer 123

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Berkonomics

NOVEMBER 23, 2023

The document should also contain clear buy-sell clauses, forcing any sale of shares to first be offered to the corporate treasury, then to the other founders in proportion to their holdings, and then if there is no interest, to outside investors. In other words, you cannot create bargain options at below “market rates.”

Equity 156

Equity Class Pricing Sales 156

Berkonomics

APRIL 9, 2020

If it takes eighteen months to get a new product out the door and into the market, and if a product’s gross margin is ten dollars but the corporate overhead is a million a month, it will take the sale of 67,000 more units to break even than if it were to take only six months to market. A critical question for you.

Competition 156

Competition Sales Marketing Product 156

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Both Sides of the Table

MARCH 10, 2015

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.

Sales 150

Sales Startup Venture Capital Funding 150

Both Sides of the Table

NOVEMBER 16, 2014

Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. The “doers” in your organization. You motivate, cajole, reassign tasks, hire, fire and push the organization forward. Marketing of course often feels the opposite.

Entrepreneur 385

Entrepreneur CTO Hire Startup Sales 385

TechCrunch LA

OCTOBER 5, 2020

“The only success criteria of my startup career is whether GrubMarket can eventually make $100 billion of annual sales,” he said to me over both email and in a phone conversation. Its opportunity comes in the form of disruption and a gap in the market. ” I don’t doubt that he means it.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Inbound marketing requires that you be where your customers are, or they won’t find you or care.

Marketing 94

Marketing Social Media Technical Review Custom 94

Berkonomics

JUNE 25, 2020

This is a measure of capital efficiency, focusing upon the cost of acquisition of the customer (including direct sales, commission payable, direct marketing and other direct costs) divided by the expected gross revenues over the customer’s estimated lifetime of purchases. CPA (Cost per Acquisition). Shedding light on your efficiencies.

Acquisition 156

Acquisition Statistics Sales Custom 156

socalTECH

JULY 21, 2020

San Diego-based Taoglas , a developer of RF antennas for the Internet-of-Things (IoT) market, says it has linked with electronics distributor Arrow Electronics. Taoglas said it will use Arrows sales and services organization to expand their customer base, grow ecosystem partnerships, and improve supply chain services.

San Diego 113

San Diego Organization Sales Services 113

socalTECH

OCTOBER 6, 2016

According to TigerText, it has named Kirk Kirman as President of Client Organization, heading up sales and customer support; and Kelli Castellano as Chief Marketing Officer, leading the company's marketing strategies.

Santa Monica 209

Santa Monica Organization Marketing Sales 209