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Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.
Tech.Co
AUGUST 16, 2017
Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. Pricing: Valet – up to 1000 leads/month, $49.
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Both Sides of the Table
APRIL 30, 2011
In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. And market research seems to confirm this. Integrated Advertising.
Both Sides of the Table
SEPTEMBER 8, 2009
We had more than 700 resumes, short-listed 65, interviewed 16 in one-hour meetings had 6 full-day interviews including a presentation by the candidate on a selected market opportunity and we did 3 finalist dinners to test cultural fit. If you had a non-business undergrad and want to study for a master’s in business – go for it!
socalTECH
OCTOBER 14, 2011
Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.
Tech Zulu Event
NOVEMBER 18, 2011
(That is, of course, as long as what you are selling is the absolute best in your market.) Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Valu e and Exp erience versus Price and Product.
Tech Zulu Event
FEBRUARY 18, 2016
Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. Why tell someone about your product if you can give them a demonstration, and what better way to make that demonstration irresistible than to make it free? Free Demonstration . Site Speed . Value Proposition.
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