socalTECH

FEBRUARY 21, 2012

In a move which significantly broadens its market focus, Santa Ana-based RealPractice said Tuesday that it has launched a new, automated marketing software called ReplyWise. The new product is an expansion--and significant shift--beyond RealPractice's former focus on the legal vertical. RealPractice is headed by Carey Ransom.

Marketing 178

Marketing Product Social Media Advertising 178

socalTECH

JUNE 22, 2021

According to the company, the additional software complements its existing call tracking and distribution, lead tracking and distribution, email and SMS marketing, and automated accounting products. Phonexa says it offers up all of its software beginning at $100 a month. The company is led by President and CEO David Gasparyan.

Product 113

Product Glendale Email Software 113

TechEmpower

AUGUST 7, 2023

Here’s a graphic from Socal CTO that illustrates the roles as they change over time: In its earliest days, a startup’s top need is often to produce a product. Getting something to market and getting funding override any other concerns. It’s understandable - a hands-on developer can produce a product.

CTO Hire 260

CTO Hire Develop Development Fractional VPE 260

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. In a bear market executives are paid to: consolidate the number of contracts and renegotiate prices.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

socalTECH

FEBRUARY 2, 2022

Irvine-based Kajabi, which develops online tools that helps entrepreneurs and creators with marketing and selling their products and services, says it has tapped Sean Kim, the former Head of Product at TikTok as its new President and Chief Product Officer.

Product 100

Product Tool Equity Entrepreneur 100

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. How will you be taking this to market? What problem is your product trying to solve?

Develop 520

Develop Development Technical Review SEO 520

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

JULY 2, 2020

Hollywood-based Klio Studio , a new startup, said this week that it has launched a new, cloud-based production management solution aimed at the film, television, and commercial production market. Lunson--a former US Navy officer, talk show host, and film producer--said the tool starts at $11.99 READ MORE>>.

Product 124

Product Software Startup Hollywood 124

socalTECH

MAY 10, 2021

Santa Barbara-based property management software developer Yardi says it has launched a new product in the United Kingdom. According to Yardi, it has launched Yardi Breeze Premier for the UK property market, providing property management and accounting to small and medium-sized real estate landlords and property agencies.

Product 113

Product Santa Barbara Email Software Development 113

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

TechEmpower

NOVEMBER 13, 2023

Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one. Are you a founder or CEO or head of product? Go through your product right now and look for empty text boxes. Each one represents a great opportunity to make your users more productive and happier.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

FEBRUARY 1, 2010

Laguna Hills-based SpeedTax , a developer of software-as-a-service for sales tax management, announced this morning that it has named David Lahey as the firm's Executive Vice President, Sales and marketing. Lahey was most recently at Sage, where he was a VP of Sales for a number of the firm's product lines.

Marketing 162

Marketing SaaS Sales Equity 162

TechEmpower

AUGUST 21, 2023

Other common scenarios that we’ve seen: Scaling and new markets: Your company and product are established, and now you’re scaling or going after new markets. Keeping up with the competition: You’re a market leader in a fast-growing field. We then review the answers with the technical and product teams.

Technical Review 260

Technical Review Development Team Review Software Review TechEmpower 260

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.” ROI studies were published.

Marketing 354

Marketing Case Study Metrics Sales 354

TechCrunch LA

DECEMBER 5, 2018

The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX. If customers are doing the things i want them to be doing through my product.

Chief Technology Officer 145

Chief Technology Officer SaaS Metrics Customer 145

socalTECH

MARCH 6, 2014

line of credit from SaaS Capital, SaaS Capital said Thursday morning. According to the company, Central Desktop wlil use the financing to accelerate time to market for its products, and also to invest in further growth. Saas Capital provides alternative financing to SaaS businesses. READ MORE>>.

SaaS 174

SaaS Pasadena Venture Capital Capital 174

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Organic milk formula product Bobbie. 2023 hasn't been an easy year to be a startup. Runway AI user interface. Gumroad homepage.

Startup 210

Startup Generative AI Newsletter Tool 210

TechCrunch LA

OCTOBER 27, 2020

The Los Angeles-based operations and security management software service, Replicated has raised $25 million to ramp up its staffing and scale its sales and marketing efforts. Some of the money will support Replicated’s continued hiring push, while another chunk will go into product development.

Software 224

Software Tool SaaS Los Angeles 224

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.”

Product 150

Product Startup Metrics Technical Review 150

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

socalTECH

NOVEMBER 3, 2010

Santa Ana-based RealPractice , which develops legal technology products and related services, said today that it has launched a new, software-as-a-service platform aimed at solo attorneys. The new product is a part of the firm's revamp and new focus on small solo attorneys. READ MORE>>.

Product 162

Product Legalzoom SaaS Software 162

TechCrunch LA

OCTOBER 5, 2020

GrubMarket , which provides a B2C platform for consumers to order produce and other food and home items for delivery, and a B2B service where it supplies grocery stores, meal-kit companies and other food tech startups with products that they resell, is today announcing that it has raised $60 million in a Series D round of funding.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Both Sides of the Table

MAY 20, 2020

Her argument is that if Uber buys Grubhub (which itself once merged with Seamless) it would mean that Uber Eats / Grubhub would control half the market and that with DoorDash the two together would control 90% of the market. You lose the ability to up-sell and cross-sell products. ChowNow is simply a SaaS enablement product.

SaaS 242

SaaS Customer Custom Technical Review 242

socalTECH

MARCH 19, 2013

Los Angeles-based mobile messaging and marketing firm Mogreet is targeting the small business market with a new, self-serve offering it is calling Mogreet Express, the company announced this morning. The new service lets users create their own database of customers, and send SMS and MMS messages and run marketing campaigns.

Mogreet 236

Mogreet Mobile Marketing Metrics 236

Both Sides of the Table

JULY 23, 2013

It is simply the most important way to proactively control your career development and how the market perceives you. That was fine with me – the market is the market. That was the market. In today’s market you can prove your worth, in 1991 that was a bit harder. I could become the SaaS guy.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Tech Zulu Event

MAY 28, 2013

Join us for a special evening with InfoWorld’s Dave Linthicum as he delves into global enterprise software trends with some of LA’s most successful SaaS and cloud computing companies. The opportunities cloud computing and SaaS afford management. Paths to SaaS and cloud computing that will work for your enterprise. Scott Kriz.

SaaS 92

SaaS Cloud Computing CIO Web 92

socalTECH

DECEMBER 9, 2014

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

ReachLocal 138

ReachLocal Tool Woodland Hills Report 138

socalTECH

MARCH 30, 2017

Carpinteria-based construction software developer Procore Technologies has launched two, brand new cloud-based software products to the market, Procore Construction Financials and Procore Quality & Safety , according to the company. Pricing on the new offerings was not announced.

Product 100

Product Southern California Software Development Pricing 100

TechCrunch LA

SEPTEMBER 13, 2021

4 key areas SaaS startups must address to scale infrastructure for the enterprise. Appetize will go to market as SpotOn and will work to grow its client base, which already includes an impressive list of companies and organizations including Live Nation, LSU, Dodger Stadium and Urban Air. .

Technical Review 296

Technical Review Software Review Invest Acquisition 296

socalTECH

APRIL 15, 2019

Irvine-based CalAmp , a provider of fleet tracking services, announced this morning that it has acquired Synovia Solutions , a company that operates in the fleet safety and management business for the K-12 school bus and state and local government fleet market, in a move to boost its software-as-a-service revenue.

SaaS 113

SaaS Acquisition Services Software 113

socalTECH

OCTOBER 29, 2013

Santa Monica-based Convertro , the developer of marketing analytics software headed by startup veteran Jeff Zwelling, has bolstered its executive talent base today, announcing the hiring of new new VPs. Bates was previously VP of Product Management at MarketShare, and Chambers was previously at Clearsaleing (eBay Enterprise Attribution).

Santa Monica 153

Santa Monica SaaS Advertising Software 153

InfoChachkie

JANUARY 5, 2015

A recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative. Yet, the value of your solution will vary by customer, based on the utility each derives from your product. Anecdotally, it seems that SaaS products often behave as Giffen goods.

Pricing 100

Pricing Product Startup Customer 100

socalTECH

FEBRUARY 18, 2009

Los Angeles-based CrownPeak , a developer of software-as-a-service for web site management, announced this morning that the firm has launched a new product targeted at landing page management. The company also said that online marketing and design firm Imagistic is also using the software. READ MORE>>.

Product 100

Product SaaS Advertising Software 100

socalTECH

SEPTEMBER 18, 2019

The new funding round included Moore Venture Partners, Serra Ventures, Okapi Venture Capital, SaaS Venture Capital, and JAM Capital. White Fox says that its systems work with a wide variety of drones, at the protocol level, allowing it to detect and mitigate most drones on the market. The startup is led by founder and CEO Luke Fox.

SaaS 100

SaaS Venture Capital Tool Capital 100

socalTECH

MARCH 22, 2011

Pasadena-based Central Desktop , the online provider of project management and collaboration tools, announced today that it has launched a new product targeted at marketing agencies.

Marketing 154

Marketing Pasadena Software Review Startup 154

socalTECH

FEBRUARY 25, 2016

San Diego-based SOCi , a developer of social media management and marketing software, has raised $2.25M in funding, the company said Wednesday. SOCi is taking aim at competitors such as Hootsuite, with what it says is a "next-generation" social media content discovery and marketing product. READ MORE>>.

Social Media 100

Social Media Tool Media Marketing 100

SoCal Tech Calendar

JUNE 9, 2016

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. The funding came from Silversmith Capital partners.

Software 100

Software Marketing Ticketmaster Santa Barbara 100