Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. There is amazing leverage in high gross profit margins once a company is past breakeven. That’s impressive sales leverage. Let’s use breakeven as our test. Let’s say that your company is exactly at breakeven.

.Net 156

.Net Sales Tool Email 156

InfoChachkie

JULY 7, 2016

The entrepreneur cannot wait to show me their product via a demo. You’re the first one I’ve met who didn’t want to see our product.” I then explain that I evaluate the veracity of a product by seeking guidance from current, past and prospective users, rather than relying on a product demonstration.

Venture Capital 176

Venture Capital Product Software Review Technical Review 176

Berkonomics

APRIL 16, 2020

Raising money during this crisis will be almost impossible, even from friends and family shocked by the stock market declines. COVID will become a word used in the past tense. Do you still need marketing costs when there is no-one out there buying new product? Everything will recover. Stocks will climb again.

Layoffs 218

Layoffs Sales News Marketing 218

TechCrunch LA

OCTOBER 5, 2020

GrubMarket , which provides a B2C platform for consumers to order produce and other food and home items for delivery, and a B2B service where it supplies grocery stores, meal-kit companies and other food tech startups with products that they resell, is today announcing that it has raised $60 million in a Series D round of funding.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Berkonomics

JUNE 25, 2020

You will recognize the value of these for any business, even if they have not been in common use in the past. This is simply the sum of the month’s direct costs for sales and marketing divided by the number of new customers acquired, yielding a dollar cost per average new customer. CHURN (% customer cancelling each month).

Acquisition 156

Acquisition Statistics Sales Customer 156

TechCrunch LA

SEPTEMBER 23, 2020

But the no-longer nascent sneaker and streetwear market is a big market, with the potential to reach $30 billion in sales globally by 2030, according to a recent report by the research firm, Cowen ( cited by The Wall Street Journal , which first reported the financing). billion thanks to $100 million in new financing.

Commerce 255

Commerce Journal Los Angeles Research 255

Berkonomics

AUGUST 3, 2017

Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes.

Customer 243

Customer Custom Resource Sales 243

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Berkonomics

NOVEMBER 24, 2022

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? So, when do we know which course to take?

Resource 156

Resource Competition Examples Customer 156

socalTECH

JUNE 10, 2013

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors. What is RxVantage?

Marketing 231

Marketing Software Education Startup 231

Startup Professionals Musings

AUGUST 21, 2021

Many entrepreneurs never get past their first-stage focus on their innovative product, to scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” Switch your focus from product development to sales.

Startup 151

Startup Course Sales Entrepreneur 151

TechCrunch LA

JULY 16, 2020

For the greater Los Angeles-based Openpath, the new funding offers a chance to boost its sales and marketing efforts and develop new security-focused products for companies and property managers trying to woo tenants back to the shared office space during a global pandemic. ”

Los Angeles 177

Los Angeles Mobile Sales Venture Capital 177

Berkonomics

MAY 25, 2017

In past weeks, we explored the need for a tangible goal and strategies that are measurable as steps toward achievement of your goal. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory.

Resource 243

Resource Training Sales Demand 243

TechCrunch LA

SEPTEMBER 13, 2021

Andreessen Horowitz (a16z) led both the Series D and E rounds for the company, which says it has seen 100% growth year over year and a tripling in revenue over the past 18 months. But the company says its offering extends beyond traditional payment processing and point-of-sale software. Image Credits: SpotOn.

Technical Review 296

Technical Review Software Review Invest Acquisition 296

socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. What is Digsy? Andrew Bermudez: It's kind of funny.

Sales 145

Sales Startup Email Tool 145

TechCrunch LA

OCTOBER 28, 2020

“We’ve spent the past decade in bev-alc at the forefront of providing solutions to changing consumer shopping behaviors. What we’ve seen is a more exploratory customer than the industry recognizes, ready to try new form factors, products and categories. The liquor side of the PCH business is indeed incredibly strong.

Company 188

Company Companies Los Angeles San Diego 188

Both Sides of the Table

MARCH 31, 2012

It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions.

Startup 319

Startup Sales Course Competition 319

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. There are exceptions, based upon cost of sales. Assume that you are not an Internet retailer with many competing products to sell. Apple charges a premium for innovative products, with quality second and service third. The five major niches.

Pricing 226

Pricing Competition Examples Class 226

Berkonomics

JULY 11, 2013

There is such leverage in high gross profit margins once a company is past breakeven. That’s impressive sales leverage. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

.Net 207

.Net Sales Tool Social Network 207

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

SEPTEMBER 28, 2011

That great productivity drain that we somehow all buy into. My last one went out past midnight. So I ask you – if you’re being reactive to somebody else’s emails are you really being as productive in your company as you could be? I spent a late morning meeting with a product exec at one portfolio company.

Email 314

Email Product Startup Writing 314

Berkonomics

NOVEMBER 28, 2013

How do you judge a company’s prospects, if a corporate business-to-business sale has to be your game? If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? Read on! - DB. Email readers, continue here.] Big corporations are just slow to act.

Startup 214

Startup Sales Product Customer 214

Both Sides of the Table

JUNE 20, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”

Sales 336

Sales Startup Competition Customer 336

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

MARCH 1, 2011

In essence, the Beatles offered a product with a higher value proposition as compared to their American counterparts. Minimally Viable Product Does Not Mean Minimal Utility. Much has been written regarding the benefits of crafting a minimally viable product (MVP) as a means of accelerating the product validation process.

Product 232

Product Marketing Sales Customer 232

Startup Professionals Musings

OCTOBER 13, 2021

As a long-time business consultant and investor, especially to entrepreneurs, I recognize your sparkle of vision , to build the ultimate world-changing product. I found these maladies summarized well in a new book, “ Radical Product Thinking ,” by entrepreneur Radhika Dutt. Obsessive sales – must meet revenue goals.

Metrics 133

Metrics Product Yahoo Examples 133

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

InfoChachkie

JANUARY 5, 2015

A recurring entrepreneurial challenge is to determine the optimal price of a new product, especially absent a directly competitive alternative. Even sales reps will invoke a cost plus logic when negotiating with me on behalf of their customers. Anecdotally, it seems that SaaS products often behave as Giffen goods.

Pricing 100

Pricing Product Startup Customer 100

TechCrunch LA

OCTOBER 19, 2021

We wondered why they weren’t on DoorDash, and the reason was two-fold: a bakery has to plan production days ahead of time, and every delivery sales takes away from retail customers. It is both an exciting and incremental market,” Li said.

Help 192

Help Startup Los Angeles Customer 192

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Only one-third make it past their tenth anniversary. Commit to a major customer.

Startup 136

Startup Technical Review Equity Incubator 136

TechCrunch LA

FEBRUARY 13, 2020

Riot Ventures , the Los Angeles-based, early-stage and deep technology investment firm is going out to market to raise a $75 million second fund to finance the development of startups in LA and beyond, according to fundraising documents viewed by TechCrunch. Oculus, Snap, Tinder and others.

Los Angeles 126

Los Angeles Artificial Inteligence Invest Angel 126

InfoChachkie

OCTOBER 13, 2009

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

APRIL 8, 2010

Most technology startups seem to be founded by three types of people: product managers, engineers or biz dev types (MBAs and the like). Very few of them are started, in my experience, by sales people and very few early stage companies really understand sales. Here’s mine: Let me start with a few biases.

Startup 350

Startup Sales Framework Organization 350

Both Sides of the Table

MAY 19, 2016

We believe that it is incrementally harder to differentiate on simple Internet products or mobile apps and while great companies are built doing this, our goal as a fund is to try and fund things that can be 100x returns if they work. In short, we’re after venture returns.

Company 207

Company Companies CTO Coach Funding 207

Both Sides of the Table

JANUARY 6, 2014

Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup. I’m going through this situation now with the first investment that I ever made as a VC in Invoca – (Inbound voice call), a SaaS marketing automation company.

Startup 325

Startup Sales Technical Review Software Review 325

SoCal CTO

OCTOBER 15, 2009

Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / web development. I have about 11 years in the technology sector including roles doing market research, sales and product development. Most people think they can do product design.

Los Angeles 179

Los Angeles Product Angel Startup 179