Marketing Report Writing 
Both Sides of the Table
MARCH 14, 2013
Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).
Both Sides of the Table
JUNE 29, 2014
It’s not hard to find people willing to write the narrative that “venture capital is not an asset class” or “venture capital has performed terribly.” ” The most recent was 18 months ago or so called The Kauffman Report. This is the opportunity set for venture capitalists. Thus is a key point.
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TechCrunch LA
FEBRUARY 6, 2022
Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! Image Credits: TechCrunch.
Both Sides of the Table
FEBRUARY 14, 2010
How to Interpret Analyst Reports. The stats are often quoted from the latest reports. I’m writing this post to make sure you’re all on that same playing field. I was in the midst of sizing the mobile handset markets in 3 regions: US, Europe and Asia. Stats sell. People throw them around at cocktail parties.
Both Sides of the Table
JANUARY 26, 2013
I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. When you file, you must be prepared.
Both Sides of the Table
OCTOBER 25, 2014
After their recent PR they reported back to my that candidate inflow has gone up dramatically. Of course you need a new angle to get a journalist interested because they don’t simply want to write what everybody else has covered. If they find great pieces on you from your past PR they are more likely to want to talk.
Both Sides of the Table
SEPTEMBER 13, 2011
So I know I’m getting myself into a bit of trouble by writing this. They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. If you’re running sales & marketing then why not VP, Sales & Marketing?
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