Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

SEPTEMBER 1, 2021

The company said it will officially be called Fair Technologies. Fair said it expects to officially launch its services in "select markets" in Q1 of 2022. Fair is now headed by CEO Brad Stewart.

Beverly Hills 113

Beverly Hills Technology Commerce Acquisition 113

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JULY 9, 2022

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with some of the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Infrastructure as a Service (IaaS). Platform as a Service (PaaS).

Technology 133

Technology Cloud Computing Social Media Networking 133

socalTECH

NOVEMBER 2, 2018

San Diego-based software developer Mitchell , which develops software and other technology for the insurance and collision repair industries, says it has merged with Genex Services , a provider of clinical solutions for the workers' compensation, auto, and disability markets. Financial details of that merger were not announced.

Services 133

Services Software Review Technical Review San Diego 133

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

socalTECH

AUGUST 14, 2018

Carlsbad-based Airspace Technologies , which is developing technology for the logistics market, says it has raised $8M in a Series A funding round. According to Airspace, it is providing "time definite" delivery and supply chain services to the healthcare, technology, and aerospace sectors.

Technology 113

Technology Funding Invest Customer 113

Startup Professionals Musings

FEBRUARY 17, 2020

Selling services has always been about relationships, but the challenges of building relationships with services clients have exploded. Thus services experiences and relationships tend to be based more and more on new media and technology. Bolton, a distinguished Marketing Educator Award winner at the W.P.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

TechCrunch LA

JUNE 26, 2019

Over the past year, Songtrust has added another 55,000 artists and songwriters to its rights management service. The global recorded music market grew 9.7% Increasingly, those artists are having to track their performance in international markets as well. Songtrust has signed up over 150,000 songwriters for royalties management.

Services 184

Services Technical Review Los Angeles Report 184

socalTECH

JULY 22, 2019

Aliso Viejo-based Corent Technology , which develops cloud migration technology, is expanding its efforts in Europe, saying this morning that it has partnered with UniSystems , a provider of services in the European market. Financial details of the cooperation agreement were not announced.

Technology 124

Technology Software Help Services 124

TechCrunch LA

JANUARY 25, 2022

Starship Technologies is describing this as a “quasi-equity facility”, meaning there is a venture loan involved in the mix. Prices for the service can vary by city and location, but as an example a service that it provides to grocery chain Coop in Milton Keynes is made for a flat fee of 99 pence.

Invest 233

Invest Technology Startup Los Angeles 233

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. READ MORE>>.

Research 133

Research Marketing Santa Barbara Sales 133

socalTECH

OCTOBER 1, 2019

San Diego-based Quake Global a provider of Internet-of-Things automation and process automation products and services, has acquired Skynet Healthcare Technologies Inc. , a provider of real-time-location-systems (RTLS) products for the senior care market. Quake Global said the acquisition will help it expand its market reach.

Technology 113

Technology San Diego Acquisition Marketing 113

socalTECH

MAY 30, 2019

Los Angeles-based Mission , a startup providing managed services and consulting for Amazon Web Services, has raised $15M in a funding round, from private equity investor Great Hill Partners. According to Mission, it will use the new funding to expand its team, technology, system, and go-to-market.

Services 133

Services Southern California Web Equity 133

socalTECH

MAY 17, 2019

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. She also has served at PeopleSoft, Seagate Technology, and Swiss Bank Corporation. READ MORE>>.

Cornerstone OnDemand 133

Cornerstone OnDemand Marketing Santa Monica Report 133

TechCrunch LA

JULY 29, 2020

The two companies have announced a new partnership that will see Humana pushing Heal’s in-home and virtual care delivery services to the patients it covers and committing $100 million to spur the Los Angeles-based startup’s growth. “ We think we are… an accelerant for the adoption of those services.”

Services 244

Services Invest Demand Los Angeles 244

Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

Patents 156

Patents Pricing Ideas Marketing 156

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121

Services Technical Review Social Media Case Study 121

socalTECH

JANUARY 4, 2017

Redlands-based GIS and mapping software developer Esri is dipping its toes into the connected car market, saying that it is showing off use in the connected car market at CES. READ MORE>>.

Marketing 167

Marketing Software Development Platform Software 167

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. They are an investment bank that targets the technology & media sectors.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

FEBRUARY 4, 2019

Los Angeles-based commercial real estate services giant CBRE Group announced this morning that it has acquired UK-based Romonet Limited , a provider of software, technology, and consulting services for the large global data center market. Financial details of the acquisition were not announced.

Technology 133

Technology Acquisition Los Angeles Services 133

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

JULY 16, 2018

Carlsbad-based TC Technology , an IT services provider which develops mobile software for the utility market, has been acquired by SSP Innovation , a provider of IT services and software to the electric, gas, and water utilities, the two said on Friday. Financial details of the acquisition were not announced.

Technology 113

Technology Equity Mobile Acquisition 113

socalTECH

OCTOBER 11, 2018

The company--led by longtime cloud and hosting services veteran Simon Anderson--offers up managed services and consulting for cloud platforms like Amazon Web Services (AWS) and Microsoft Azure. READ MORE>>.

Services 133

Services SaaS Los Angeles Education 133

Startup Professionals Musings

MARCH 5, 2021

This occurs when a new product, service, or business model renders the old way of doing business obsolete. The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Stakeholder power. Globalization. Demographic shifts.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool 179

Tool Customer Custom Marketing 179

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

TechCrunch LA

JULY 29, 2019

When Stackin initially pitched itself as part of Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audience too savvy for traditional advisory services.

Services 212

Services Mobile Platform Los Angeles 212

TechCrunch LA

MARCH 30, 2021

Self-driving and robotics startup Cartken has partnered with REEF Technology, a startup that operates parking lots and neighborhood hubs, to bring self-driving delivery robots to the streets of downtown Miami. Starship Technologies CEO Lex Bayer on focus and opportunity in autonomous delivery.

Google 189

Google Technology Artificial Inteligence Chief Technology Officer 189

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Here are some recognizable entrepreneurial examples I like, just from the technology space: Driven by an epic ambition.

Examples 131

Examples Entrepreneur Technology Resource 131

TechEmpower

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Berkonomics

JUNE 22, 2023

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Can you dominate that market? Are margins high enough?

Patents 286

Patents Pricing Ideas Marketing 286

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103