Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Custom 146

Custom Customer Marketing Startup 146

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. When Ethan was considering leaving Google we talked about it. I wanted them to have a market lead before others could try and build what Ethan was working on. What do we like about OpenTable? I was preparing to move back to the US from London after 11 years abroad.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

TechCrunch LA

JANUARY 7, 2020

The latest of these is Luxury Presence , which pitches digital marketing services to real estate agents and has raked in $5.4 Our 2020 goal is to build a full digital marketing solution for real estate agents looking to build successful, lead-generating digital brands,” said Malte Kramer, the company’s chief executive, in a statement.

Los Angeles 168

Los Angeles Services Angel Marketing 168

socalTECH

NOVEMBER 15, 2010

Los Angeles-based Oversee.net , the operator of a range of domain name and Internet marketing sites, said Monday that it has launched a new, travel planning and hotel booking site, HotelHostess.com. READ MORE>>.

Oversee.net 203

Oversee.net Sites Los Angeles Ideas 203

socalTECH

NOVEMBER 30, 2010

Los Angeles-based Oversee.net said this morning that it has launched a new site, CreditCards.org, which is focused on smarter credit card decisions. According to Oversee, the new site will provide information on credit cards and simplify the process of finding credit for users. READ MORE>>.

Oversee.net 179

Oversee.net Sites Tips Los Angeles 179

Startup Professionals Musings

JUNE 8, 2020

They have enough confidence in their ability to deliver that they don’t worry about someone stealing the idea to get there first, and they don’t forget to listen carefully to critical feedback. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept.

Ideas 124

Ideas Tips Marketing Social Media 124

socalTECH

JUNE 13, 2012

Los Angeles-based online publisher Break Media is delving into that question this morning with the launch of a new site, called Acumen , focused on pulling insights and analysis on the behavior and trends driven by men. Break Media also said it will be running an ongoing, R&D panel of several thousand men for its new site.

Sites 160

Sites Media Study Research 160

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. You may be getting killed today by customer expectations you never worried about just a few years ago.

Marketing 162

Marketing Social Media Metrics Custom 162

socalTECH

FEBRUARY 13, 2013

So, in a bid to better compete against a long list of competitors, the service announced a brand new site design and user interface Wednesday, which simplifies and makes it easier for users to interact with the service. The makeover is the first major redesign of the site's logo since its launch back in 2007. READ MORE>>.

Sites 147

Sites Design San Diego Services 147

Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Berkonomics

JANUARY 28, 2016

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

Email 120

Email Marketing Web Mobile 120

Berkonomics

NOVEMBER 19, 2020

Since in most cases, there was no revenue in many of these companies, all trying to gain market share at any cost, we had to invent the metric to use. And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

Berkonomics

SEPTEMBER 28, 2023

Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. Capture every compliment and ask if you can use it for marketing purposes. So, empower your staff.

Resource 156

Resource Custom Customer Product 156

TechCrunch LA

JANUARY 17, 2019

Like the other launch sites at Cape Canaveral, Launch Complex 16, where Relativity expects to be launching its first rockets by 2020, has a storied history in the U.S. From the site, Relativity will be able to launch its first designed rocket, the Terran 1, which is the only fully 3D-printed rocket in the world. .

Sites 217

Sites Outsource Development SpaceX Inglewood 217

socalTECH

SEPTEMBER 26, 2014

Online job and career sites still seem to be in another decade, when it comes to both design--and user friendliness. Can a startup gain a foothold in the competitive market by designing the right UX and user experience to make a job and career site for everyone? Los Angeles-based Workpop (www.workpop.com) thinks so.

Design 174

Design Sites Cornerstone OnDemand Startup 174

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

Berkonomics

APRIL 28, 2022

You can do the same for the various social media and streaming sites at Mention.com or by subscribing to a tool like Tweetdeck.com. You will be able to control (to a degree) the placement of your name in the rankings with a little work one step beyond search engine optimization. Proactively link outward from your site.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

InfoChachkie

DECEMBER 10, 2012

Although the exact sequence of events is a bit unclear, it appears that Hacker News user "lukethomas"(who is unaffiliated with Divshot) was prompted to create the Hacker News post after reading a tweet about the initiation of the company's private beta. Engagement. As Michael notes, "Social news is heavily driven by conversations.

News 198

News Sites Startup RSS 198

Tech.Co

OCTOBER 26, 2017

Since its inception, HTT recognized that creating a market around a mode of transportation that had not yet been created would take a movement. Originally incorporated as Hyperloop Technologies, Hyperloop One is the second company to enter the market to actualize the Hyperloop concept. northeastern corridor.

SpaceX 100

SpaceX Design Technology Competition 100

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. Normally the product is defined as a web site. Well think about where you spend your time on your various computing devices? What applications and web sites have you been using?

Web 150

Web Sites Email HTML 150

Berkonomics

MAY 19, 2022

A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Experian looked at three hundred brands and 21 billion emails – a few more than you or I have as a resource for our marketing intelligence. How about your emails? Same thing.

Email 156

Email Web Tips Metrics 156

Both Sides of the Table

MARCH 8, 2010

I don’t live in Silicon Valley so I’m not always around the proverbial water cooler hearing about what the upcoming tech events are. I think the product will comport to my view of most of these user-generated content sites where 1% of people are uber-users, 9% are occasional users and 90% are lurkers. Both are useful.

Evite 240

Evite Tool Social Network Product 240

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

Berkonomics

DECEMBER 10, 2015

And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Immediately, seconds after her shopping effort, ads for that same online retailer surrounded her on the other site.

Custom 120

Custom Customer Marketing Email 120

Berkonomics

FEBRUARY 11, 2016

Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. She visits your site for information but does not buy and doesn’t leave an email address for information. Still true, but with a big twist.

Marketing 120

Marketing IP Email Class 120

Berkonomics

FEBRUARY 1, 2024

How about the size of the group? The rule of thumb for an advisory board member is to expect a half to a full day each year on site, typically in a strategic planning meeting with numerous members of the staff, as well as some reasonable number of phone calls from senior members of management during the year.

Knowledge Base 156

Knowledge Base Guide Patents Email 156

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

Marketing 96

Marketing Metrics Social Media Content 96

Both Sides of the Table

MAY 6, 2015

As an active investor in the Los Angeles technology market we’re always seeking to better understand the data and trends of why our market has grown so rapidly since 2009. The report on the LA Tech Market can be found on this link. And the first report released is this one — > The State of the LA Tech Market.

Marketing 150

Marketing Newsletter Venture Capital Blogging 150

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

OCTOBER 8, 2012

As part of our Insights and Opinions section on our site, we regularly feature advice from entrepreneurs, investors, attorneys, and many others on a variety of topics of interest to high tech companies. Co-marketing arrangements present a wealth of opportunities to expand your business. What is co-marketing? READ MORE>>.

Marketing 124

Marketing High Tech Sites Entrepreneur 124

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. This is the brainchild of eBay, and specifically eBay''s Classifieds group, which runs classified sites around the world. com), which offers up local, peer-to-peer sales.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

MARCH 4, 2010

Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. A year ago, we were around 3.5

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Tech.Co

SEPTEMBER 20, 2017

Hollywood studios are jumping on the trend of the VOD market. This freedom comes from the option to simply wait until we can find a new box office movie streamed somewhere on the web or available for download from pirate sites. Hollywood is Lacking in VOD Marketing Skills. For example, Warner Bros.

Hollywood 93

Hollywood Demand Marketing Netflix 93