Both Sides of the Table

MARCH 27, 2011

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? People often ask me why I started blogging. It really started simply enough. Not only would it be less authentic but if you’re a startup it’s not immediately clear that other startup CEOs are your target market.

Blogging 373

Blogging Startup Writing Venture Capital 373

socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

Networking 203

Networking Marketing Social Media Organization 203

Berkonomics

APRIL 28, 2022

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. Start with a simple tool. And it’s all newer than classic marketing texts. The post Here are tricks to find yourself on social media.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

socalTECH

NOVEMBER 19, 2014

Los Angeles-based ventureLab Growth Partners said Tuesday afternoon that it has launched a new "startup studio" to invest in and build early stage startups. The new startup studio is led by Mike Prasad. According to ventureLab, it will provide seed funding, along with product, marketing, and opertional support to its companies.

Incubator 229

Incubator Seed Funding Startup Social Media 229

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 142

Social Media Media Platform Customer 142

Both Sides of the Table

MARCH 1, 2011

I was initially skeptical, but it was a pure delight for me from start to finish. For the same reason I loved the much more flawed story of Anvil , who interestingly came from Toronto, about 100 miles away from where Justin Bieber grew up. It all has to start from talent. Usher worked hard to set up meetings (including L.A.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get the message from your customer.

Social Media 127

Social Media Media Metrics Satisfaction 127

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Crypto startups are making it easier to build crypto clubs. other things.

Marketing 246

Marketing Newsletter Technical Review News 246

TechCrunch LA

OCTOBER 7, 2021

An edtech startup called Entity Academy — which provides women with training, in areas like data science and software development; mentoring; and ultimately job coaching — has raised $100 million on the heels of strong growth of its business, and an ambition to improve that ratio. That, too, is evolving with online engagement.

Mentor 297

Mentor Training Startup Course 297

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Marketing must be everyone’s top priority. Everybody wins, and it spread quickly on social media.

Customer 168

Customer Custom Marketing Social Media 168

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Customer 172

Customer Custom Marketing Social Media 172

Startup Professionals Musings

MAY 24, 2020

Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Here are some examples: Marketing Professional. They are always ready to move on to the next big opportunity as markets change.

Startup 164

Startup Social Media Course Entrepreneur 164

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

APRIL 22, 2020

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business.

Social Media 126

Social Media Media Ideas Writing 126

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. Image Credits: MuteSix.

Commerce 211

Commerce Content Marketing Startup 211

Both Sides of the Table

APRIL 30, 2011

They first started in 1994 and are therefore almost as old as the Web itself. CTR meaning for every 1,000 ads that are served up only 2 people click on them. CTR meaning for every 1,000 ads that are served up only 2 people click on them. And market research seems to confirm this. Banner Ads. Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

MAY 22, 2019

A Startup I’ve Been Excited to Tell You About for Years A few years ago I spent time in prison with Trevor O’Brien , the founder of Projector. When we got out of prison Trevor began describing the startup he and his co-founder, Jeremy Gordon , wanted to build. you can sign up if you want to try the service.

Startup 191

Startup Social Media Slides Design 191

Both Sides of the Table

FEBRUARY 25, 2019

This is part of a series on a Board of Directors at a Startup. High Functioning Startup Boards High-functioning boards have a tight-knit relationship between all members based on mutual trust and admiration. They are able to divide responsibilities and work to gain consensus on tough decisions that every startup inevitably faces.

Startup 269

Startup Venture Capital Layoffs Resource 269

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. That means if your new startup doesn’t plan for continuous innovation, the company may never reach corporate status. Globalization.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

NOVEMBER 28, 2020

In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. Who would not want to join the unicorns (recent startups with a current valuation of over $1 billion)? Establishing your brand with interactive social media.

Tips 161

Tips Startup Social Media News 161

Both Sides of the Table

DECEMBER 3, 2013

I started announcing my Twitter thesis back in 2011 (still serves as a useful read today). ” How can businesses not incorporate information into their marketing and sales funnels? Obviously I can’t predict the future and it’s up to the great team at DataSift to continue to execute as well as they have to date.

Social Media 358

Social Media Yammer Invest Organization 358

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? Before I tell you the reasons I’m concerned about investment banking intros, I should start by saying I think bankers are enormously helpful for entrepreneurs in raising money. start-ups are overvalued.

Venture Capital 347

Venture Capital Startup Pricing Invest 347

TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. All of the major internet-age media companies had their own mobile strategies. ” . .

Social Media 131

Social Media Media Startup Mobile 131

Startup Professionals Musings

APRIL 11, 2020

Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it. In many business domains today, the market seems to change about every ninety days. Ongoing market leadership requires continuous innovation.

Startup 169

Startup IBM IBM Social Media 169

Startup Professionals Musings

JULY 30, 2021

Unfortunately, in my role as business advisor , I don’t see the same response to more common weak signals , like the move to phone texting instead of voice, or politics invading social media. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

DECEMBER 7, 2022

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Almost anyone can start a company today on a shoestring budget, following these cost-cutting recommendations: Establish a solid legal structure for your business.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

JUNE 8, 2020

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. There is real value in doing the key things yourself, before your startup is even started: Demonstrate thought leadership before selling a product. Start actively blogging on your own site, as well as on industry forums.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

FEBRUARY 13, 2021

For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. A successful startup requires a full understanding of multiple domains, rarely embodied in one person. Communicate and market your solution to the max.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Both Sides of the Table

MAY 19, 2013

My internal compass has always steered me strongly toward the belief that founders who can scale with their startup companies are better to back that founders who eventually need to hire a CEO. Very few founder CEOs go into the job ever expecting to give up their seat. So give up the CEO role? It’s your baby.

Startup 303

Startup Technical Review Product Blogging 303

Both Sides of the Table

MAY 4, 2013

Should I trust my instincts for founders and products or should I be more focused on the market size or business plan? I think my mentality to banker pitches was best summed up in this article about Y Combinator in which Paul Graham apparently made the following quotes. start-ups are overvalued. What price?

Startup 361

Startup Venture Capital Pricing Technical Review 361