Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Create an integrated conventional marketing and social media strategy. Manage your expectations, and analyze every marketing channel.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

SEPTEMBER 7, 2022

As a mentor to young aspiring entrepreneurs , I often get asked for tips on a strategy to get started. Traditionally, business software products have been specialized and focused toward a given task, but I see a trend these days to highly functional “all-in-one” business tools. You can’t keep all these in your head.

Startup 114

Startup Tips Coach Satisfaction 114

Tech Zulu Event

JULY 20, 2015

Here are five tips that will help you get your first business deal. Create pages for your business on Twitter, Facebook, LinkedIn, Google+ and any other social sites that are used by potential customers. A good website allows you to sell your products and services online. Social sites are a great way to advertise your business.

Tips 40

Tips Advertising Training Customer 40

Tech.Co

MAY 22, 2018

.” “[Founders underestimate] how difficult it is to get a deal done, and how few deals get funded out of how many deals that are pitched,” said Thomas Flake , Founder and Chief Marketing Officer of bcause , and who has been on both sides of the table. It’s validating that there is a market for their idea. Know Your Stuff.

Tips 70

Tips Help Slides Technical Review 70

Tech Zulu Event

SEPTEMBER 18, 2013

Marketing your startup can be one of the most daunting tasks an entrepreneur faces on their journey to world domination. Marketing, however, is not always about what we as consumers need, but what we deeply desire. Pro tip: If you don’t have a developer and need to hack a template, be sure that the functionality is up to par.

Guide 105

Guide Startup Marketing Template 105

Startup Professionals Musings

APRIL 14, 2014

Sponsored by VISA Business If you have a unique product or service, and you are not selling it around the world on the Internet, now is the time to start. Here are the key steps for a personal home-based business website selling your consulting service or a few products (as an alternative to eBay): Go online to reserve a website domain name.

Startup 100

Startup Commerce Sites Blogging 100

Startup Professionals Musings

JUNE 22, 2012

Here are some tips on the right approach and the right points to hit: Match your material to the time allotted. Some entrepreneurs seem to think that their product pitch is also their investor pitch. I outlined what investors expect to see in another article “ Limit an Investor Pitch to 10 Pages and 10 Minutes.”

Tips 97

Tips Slides Technical Review Startup 97

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Here are some tips I’ve gleaned from experience: Lead with your blog. Don’t be shy, I don’t know many CEOs today that write their own speeches and marketing materials.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

SEPTEMBER 20, 2020

You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). He also defines the five floors of relationships as follows: Meet and greet relationships (first floor). This is where most business relationships start and remain. Marty Zwilling.

Startup 150

Startup Guide Help Course 150

Tech.Co

AUGUST 16, 2017

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. Team – for agencies and marketing teams, $149/month.

Tool 79

Tool Startup Help Template 79

SoCal CTO

AUGUST 3, 2010

5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 I just reviewed several hundred startup pitches for Capital Factory. The collapse of the IPO market and dysfunctional math in the venture capital community has stacked the odds against you. 10 Blogging Tips. Here’s why.

Startup 217

Startup Venture Capital Blogging Software Review 217

Startup Professionals Musings

JUNE 5, 2014

Yet if your service is consulting, for example, real travel is required to deliver the product. Startup market research and focus groups. Market research should start in the library, but it better extend into meetings with potential customers in the various geographies and cultures that are part of your market segment.

Startup 100

Startup Tips Mentor Conference 100

InfoChachkie

DECEMBER 10, 2012

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198

News Sites Startup RSS 198

Startup Professionals Musings

MAY 15, 2013

Great startups are getting ahead of the game with “anticipatory customer service,” like providing smart phone access to product and account data to head off complaints. This exemplary customer service is just savvy marketing. Visit [link] to take a look at the reinvented Facebook Page: Well Sourced by Visa Business.

Customer 89

Customer Custom Services High Tech 89

Tech.Co

DECEMBER 12, 2017

After the first few hundred applications, every word on the page is like Velcro across our eyeballs (which, btw, is why you should never wait until the last minute to apply to a popular accelerator program). We once received an application that ran 22 pages – of text, no graphics! Q: How big is your market? The #EpicNovelFail.

Tips 70

Tips Startup Statistics Metrics 70

Startup Professionals Musings

OCTOBER 18, 2013

The stock market reached a new all-time high in 2013, and is finally providing some liquidity relief to concerned investors and startups alike. The continuing rise in the price of fuel, combined with the ongoing evidence of global warming, has highlighted the need for alternative energy sources, and green products.

Startup 86

Startup Tips Venture Capital Demand 86

Startup Professionals Musings

SEPTEMBER 6, 2014

Maybe it’s just another example of nature abhorring a vacuum, but I prefer to think it’s a natural evolution of the pervasive social networking communities where people relate to, and expect to interact with businesses and products they like. They drive the market, rather than the other way around.

Startup 101

Startup Tips Education Customer 101

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

Startup Professionals Musings

JULY 8, 2014

It’s especially important to highlight your uniqueness in some easy to remember way, so people will think of you and what you do, in case they need your product or service. Every product or service has specific attributes that are important to key customers, like integrity and trust, or customer focus.

Startup 98

Startup Tips Customer Custom 98

Tech.Co

AUGUST 1, 2017

Once a novelty act reserved for indie band albums and curious art projects, crowdfunding is starting to play a major role in the world of startups and new products. There’s a lot of opportunity in crowdfunding, but the market is more crowded now (no pun intended) than it ever has been. The interest is well-placed.

Startup 93

Startup Social Media Tips Ideas 93

Startup Professionals Musings

APRIL 9, 2013

Add new revenue streams, and more aggressive marketing. At the same time, 71% plan to spend more on digital marketing in 2013, and pursuing new revenue streams is seen as a top priority for transforming bottom line profits. Another approach is to diversify and broaden the product lines and services. fiscal cliff.

Study 78

Study Tips Entrepreneur Guide 78

Startup Professionals Musings

NOVEMBER 12, 2013

In the online world, you need a solid connection between your domain name and your product, brand, or business. Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

APRIL 22, 2010

Every plan must start with the problem you are solving, not a description of your company and product. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Industry & market sizing. Marketing, sales, and partners.

Invest 74

Invest Tips Competition Metrics 74

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. MAKEITWORK, our Twitter handle is @makeitwork , our website is makeitwork.com and our facebook page is of course facebook.com/makeitwork.

Social Media 220

Social Media Media Blogging Social Network 220

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. This metric is a measure of the total cost associated with acquiring a new customer, including all aspects of marketing and sales. Operating productivity. Size of gross margin.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Here are some tips I’ve gleaned from experience: Lead with your blog. Don’t be shy, I don’t know many CEOs today that write their own speeches and marketing materials.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Tech Zulu Event

AUGUST 31, 2010

a little background on Gerry: "He previously led Reuters’ Search and Content Technologies group, bringing deep domain expertise to existing Reuters’ products while driving breakthrough innovation in the delivery of relevant information and insight to customers. Talk about an accomplished and amazing track record individual.

Tips 90

Tips Commerce News Media 90

Tech Zulu Event

NOVEMBER 18, 2011

(That is, of course, as long as what you are selling is the absolute best in your market.) Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Here are some tips I’ve gleaned from experience: Lead with your blog. Don’t be shy, I don’t know many CEOs today that write their own speeches and marketing materials.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

InfoChachkie

JULY 21, 2011

He offers a number of worthwhile tips and tricks that I was not able to capture in the textual summary, so the 14-minute audio file is well worth your time. Play it in the background while you otherwise remain productive (or listen to it while you update your FB page, your call). We see two markets.

Summary 246

Summary Tips Sales Entrepreneur 246

Startup Professionals Musings

JULY 3, 2013

Here are a few tips on how to bridge the gap. The first step is to pick one idea (idea people find it hard to focus on only one), and go to work along the following lines: Do some specific market research. I hear many ideas that sound more like dreams, rather than products. Make sure the idea is technically viable.

Ideas 106

Ideas Startup Summary CalTech 106

InfoChachkie

APRIL 30, 2012

One of the immersion techniques Guy promotes is to offer a hands-on trial, in which the prospective customer can touch, feel and experience your product before purchasing it. If you care to learn more about the enchantment process, you may want to watch my interview with Guy HERE , in which he provides a number of enchanting tips and tricks.

Study 243

Study Advertising Research Customer 243

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. If you have multiple versions of your product, how many are web vs. mobile? They have a mobile app and I felt like it crashed too much for my liking.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Here are some tips I’ve gleaned from experience: Lead with your blog. Don’t be shy, I don’t know many CEOs today that write their own speeches and marketing materials.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Startup Professionals Musings

JUNE 2, 2012

Here are a few tips on how to bridge the gap. The first step is to pick one idea (that seems to be the hard part for idea people), and go to work along the following lines: Do some specific market research. I hear many ideas that sound more like dreams, rather than products. Make sure the idea is technically viable.

Ideas 97

Ideas Summary Startup CalTech 97

Startup Professionals Musings

MARCH 7, 2011

Here are a few tips on how to bridge the gap. The first step is to pick one idea (that seems to be the hard part for idea people), and go to work along the following lines: Do some specific market research. I hear many ideas that sound more like dreams, rather than products. Make sure the idea is technically viable.

Ideas 104

Ideas Entrepreneur Summary Startup 104

InfoChachkie

MARCH 14, 2012

His logo, not the blank page, is what represented “a hundred thousand bucks down the drain.”. Tip: No revenue = no ocean-front retreats. After much debate, the company agrees on their number one priority: to deliver a compelling product to the higher-education market by the Spring of 1987. What do you want me to do?

Startup 229

Startup Press Design Marketing 229