Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Clicks are also a simple measure that you can get from basic link tracking packages.

Marketing 307

Marketing Technical Review Startup Tool 307

Startup Professionals Musings

MAY 3, 2013

References on request. Mention that references are available, but including them in the profile can leave the impression that these are very generic. Personal references should be customized to support specific requests from a potential employer, and confirmed by you prior to employer contact.

Social Media 108

Social Media Media Social Network Examples 108

Both Sides of the Table

DECEMBER 17, 2013

The most likely outcome if you manage to interest the senior exec (for the sake of this post let me call her the CEO) is that she will refer you down the organization to somebody who would be involved in the decision. “We don’t have budget for that this year” “I don’t believe in social media advertising.”

Sales 375

Sales Technical Review Organization Case Study 375

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Both Sides of the Table

DECEMBER 3, 2013

Ming who the hero of so many customers whose primary reference to other customers is, “make sure you get a Ming.” Social Media Tech Market Analysis' Tim, my former co-founder and long-time colleague & friend who joined as global head of products. Pier who has built a world-class sales organization and processes.

Social Media 358

Social Media Yammer Invest Organization 358

Both Sides of the Table

JUNE 17, 2013

These references make for great discussions with customers. If you have enough references in your arsenal you obviously want to pick out ones that you believe will resonate with your prospect due to job function or industry. They don’t have a way to measure the effectiveness of a Like.”. “Do

Sales 367

Sales Slides Startup Customer 367

Both Sides of the Table

JUNE 23, 2016

During this period Kobie worked closely with many SaaS companies including ExactTarget from its early days and the Founder & CEO, Scott Dorsey, served as a strong reference for Kobie. Please help me in amplifying this message and in welcoming Kobie to the team on social media.

Venture Capital 260

Venture Capital Startup SaaS Social Media 260

Both Sides of the Table

AUGUST 3, 2009

The same article refers to several other people who are coming back to blogging: Liza at Maui Blog and the futurist Chris Saad. Tags: Social Media social networking technology Twitter. Shel Israel , famous tech blogger from Wave 1.0 started blogging again outlined here. Thank you, Twitter.

Blogging 219

Blogging Venture Capital Startup Social Media 219

socalTECH

NOVEMBER 28, 2011

Neville Spiteri is co-founder of Venice-based WEMO Media (www.wemomedia.com), a new, digital studio whose flagship product is TheBlu (www.theblu.com) an online, interactive experience focused on the world's oceans. Our focus is really what we refer to as globally shared media. How did you decide to start all of this?

Cloud Computing 208

Cloud Computing Web Entertainment Media 208

Tech Coast Venture Network

FEBRUARY 20, 2010

Social media and email marketing act separately as great marketing tools. While social media offers a continuous interaction with your followers, email marketing is a tool to provide a steady flow of information received directly by your connections.

Networking 100

Networking Newsletter Social Media Email 100

SoCal CTO

OCTOBER 22, 2009

I'm going to be working with people like Cliff and Steve Gilison (see Product Management for Startups in Los Angeles ) and Tom Humbarger (see Social Media to Build Reputation and Reach Prospects ) to create this online business networking group for Los Angeles. Right now the conversation is about visible networking.

Los Angeles 150

Los Angeles Networking Angel Blogging 150

TechEmpower

OCTOBER 9, 2023

Structured Data refers to information organized in a defined manner, making it easier to search and analyze. This category encompasses a vast array of content, from emails and text documents to social media posts. Broadly speaking, data can be categorized as either structured or unstructured.

Generative AI 348

Generative AI Artificial Inteligence Tool Knowledge Base 348

socalTECH

JULY 15, 2011

Los Angeles-based Scopely , the stealth-mode startup which announced a funding round this week, has a unique pitch to potential employees: the firm is offering up $11,000 wrapped in Bacon, an oil painting of the new employee, Cuban cigars, a year's supply of beer, and more prizes to new employees or people who refer friends to work at the startup.

Google 227

Google Advertising Competition Los Angeles 227

Both Sides of the Table

NOVEMBER 29, 2009

Most notably you need to understand Earned Media and how blogging, public speaking and social media play an important role in the new PR landscape. Most notably we loved that ReadWriteWeb referred to us as ‘a next generation TripAdvisor&# because that’s exactly how we want to be positioned.

Venture Capital 291

Venture Capital Press News Startup 291

socalTECH

OCTOBER 1, 2010

For today's profile, we decided to talk with Taher Scherzay , Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow consumers to better tap the referral network of their friends. What's the idea behind FavRav?

Startup 193

Startup Newsletter Customer Custom 193

SoCal Tech Calendar

OCTOBER 25, 2016

Enter the social media challenge to receive a chance to win a prize with #DVxGASpookyPoochy. If you're unable to join us in person, have no fear!

Social Media 100

Social Media Education Media Competition 100

socalTECH

DECEMBER 11, 2018

Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. Those references drive trillions of dollars of commerce.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

JANUARY 24, 2021

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors. For reference, here is a quick summary of key elements which most investors include in their due diligence process: Key personnel review.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

APRIL 2, 2022

This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees. We all have a natural inclination to emulate those we like and admire. Consistency.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

MAY 31, 2012

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Startup 104

Startup Social Media Platform Blogging 104

Startup Professionals Musings

AUGUST 3, 2022

It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels.

Marketing 119

Marketing Social Media Mentor Conference 119

Tech Zulu Event

APRIL 24, 2013

Guest article by Richie Hecker, Founder of Bootstrapper Media. Different behaviors on the site or within the product should trigger different ‘nudges’ that might show up as an email in their inbox, something on social media in their feed, or through retargeted ads. About Richie Hecker. He currently resides in NYC.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

JULY 9, 2022

Social Media. Social networks like Facebook, Twitter, and LinkedIn manage communities comprised of millions of people worldwide. Every entrepreneur needs to leverage social media for better marketing, requirements, and customer service. Gamification.

Technology 133

Technology Cloud Computing Social Media Networking 133

socalTECH

APRIL 24, 2015

In the world of sports, getting high school sports scores have always been an issue for local media, such as newspapers and television stations. The next thing was our exit partners on my prior firms had all been media companies, and I had worked with those media companies for many years, and know how they work.

Media 100

Media Startup Avalon Social Media 100

socalTECH

APRIL 24, 2015

In the world of sports, getting high school sports scores have always been an issue for local media, such as newspapers and television stations. The next thing was our exit partners on my prior firms had all been media companies, and I had worked with those media companies for many years, and know how they work.

Media 100

Media Startup Avalon Social Media 100

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

Startup Professionals Musings

AUGUST 3, 2020

Be accessible on social media, write a blog or articles for industry publications, and participate in conference panels and speaking engagements. Make sure that every interaction with every customer is positive, the service delivered is exemplary, and always follow-up for reference and repeat business.

Startup 174

Startup Training Services Writing 174

Tech.Co

JUNE 22, 2021

Now, Shopify has apparently approached major publishers including Complex and Vox Media as well as getting Buzzfeed to sign on to the new program. For publishers, it offers a potentially lucrative revenue stream — especially if the publishers can manage to refer potential customers at scale on relatively big-ticket items.

Marketing 164

Marketing Buzzfeed Guide Platform 164

Tech Zulu Event

SEPTEMBER 15, 2014

A couple of these people have offered me freelance work, or referred me to others for job leads. I have applied at Google 1000 times, never heard back, but I used social media to finally get a call from them about a decade later. Networking through social media. Apply for jobs you want. Ask for feedback.

Design 91

Design Networking Social Media Google 91

Startup Professionals Musings

JULY 8, 2013

Then there is the Internet, delivered through every media, including your smart phone, where the volume of data spewing out is like a new Library of Congress every 15 minutes. Build a media kit, publicize endorsements from friends and beta customers, get dialogs going on Twitter, and optimize your website landing pages.

Platform 105

Platform Entrepreneur Startup Social Media 105

Both Sides of the Table

MARCH 27, 2011

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. Much of my traffic is through referring websites and/or social media. Social media is ephemeral. This post originally ran on TechCrunch. By definition, you read blogs.

Blogging 373

Blogging Startup Writing Venture Capital 373

Startup Professionals Musings

AUGUST 29, 2014

This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees. We all have a natural inclination to emulate those we like and admire. Consistency.

Entrepreneur 100

Entrepreneur Social Media Technical Review Startup 100

socalTECH

JULY 9, 2010

The sense that I've had for awhile, is that just because you are using these great services out there, you shouldn't have to completely give up your ability to have greater control over how that that media is shared. Emmanuel, who created Endeavor, and I started the New Media division for them. On one of those trips, I met R.

Innocal 150

Innocal Glendale Entertainment Sites 150

TechEmpower

NOVEMBER 13, 2023

Maybe those references to TFA sound like bragging, or he thinks “passion for numbers” sounds silly. The information provided was all pulled from data he’s already entered - just Mark, Houston, Math Teacher, Teach for America. And if this description doesn’t resonate with Mark, he can ask for a new one, while providing feedback.

Generative AI 297

Generative AI Artificial Inteligence TechEmpower Tips 297

Startup Professionals Musings

MARCH 22, 2013

This thought leader in new media asserts that every business needs to understand social psychology and rethink their business models, approach, and relationships in order to create unique and memorable experiences for both customers and employees. High-technology product startups, without customers, don’t make a business. Consistency.

Customer 100

Customer Custom Startup Social Media 100

Startup Professionals Musings

OCTOBER 6, 2023

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors. For reference, here is a quick summary of key elements which most investors include in their due diligence process: Key personnel review.

Technical Review 118

Technical Review Startup Satisfaction Invest 118