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73.6% of all Statistics are Made Up

Both Sides of the Table

The headlines in the media are filled with that latest stats. Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. Here are some examples: - You ask a small sample set so that data isn’t statistically significant. Statistics aren’t evil. Stats sell.

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ValueClick, Specific Media Rise In Ad Network Rankings

socalTECH

Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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8 Tips For Startups Preparing For The Media Spotlight

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

Media 118
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Serious Entrepreneurs Master Media Training Early

Startup Professionals Musings

Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. On the social media side, the stakes are just as great.

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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

Marketing 157
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A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.