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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Metrics 102
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Metrics 57
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Metrics 101
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program. Lead-stage content performance.

Marketing 174
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6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Word of mouth is not adequate for marketing and sales. Even though the Internet is pervasive and free, you should not assume that a website is all you need for sales and marketing.

Customer 109
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162
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Interview with Mike Starkenburg, Image Metrics

socalTECH

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. Around 2006, they opened up a sales office here, with a couple of guys talking to the film and games business. We presented at SIGGRAPH this year a demo of a character we called Emily.

Metrics 100