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The new Berkus SMALL BUSINESS SUCCESS COLLECTION – eBooks and books

Berkonomics

Announcing EIGHT new mini-books and eBooks by Master Entrepreneur, Dave Berkus , just released by The Berkus Press. Individual books from The Berkus Press by clicking HERE. Creating metrics. Direct from The Berkus Press: $14.95 (click here). Direct from The Berkus Press: $14.95 (click here). STARTING UP!

eBook 168
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The Four Main Things that Investors Look for in a Startup

Both Sides of the Table

That might work for $50-100k but less likely for $3m unless you’re a seasoned entrepreneur, known to the VC, have some metrics that work in your favor or have built something the VC believes to be truly unique. And my “point A&# is only determined by what I read in the press since we never had our initial meeting.

Startup 360
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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164
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How Open Should a Startup CEO be with Staff?

Both Sides of the Table

Yet the best and the strongest founders are able to overcome the stresses, the self-doubt, the sacrifices and the risks and they press on with optimism every day anyways. Good press and industry mojo wasn’t enough to overcome the financial metrics of the business and the offers came in at more like $10 million. It was not.

Startup 417
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Launchpad LA Receives VC Funding: $50,000 Per Startup

Both Sides of the Table

To give visibility to these companies to: Sources of funding (angels / VCs), business development partners, mentors who have themselves built successful companies, the press and potential employees to hire. To show these companies that they can remain in LA. 23 companies have gone through Launchpad LA. This education will continue.

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Why You Don’t Want to Give Financial Information to All of Your Investors

Both Sides of the Table

I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. What is less understood are the consequences of these changes. How founders get screwed on convertible notes.

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Interview with Matthias Galica, ShareSquare

socalTECH

In that market, there are literally no ROI metrics. The best metrics are estimated impressions. That's why we have done things like a recent campaign for Ray Kurzweil's documentary, Transcendant Man, where we helped with press materials, and posters, and publications, putting our QR code on those items.

Startup 220