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Loop Now Launches Short Form, Social Media App, Firework

socalTECH

Loop Now Technologies , a startup founded by former LinkedIn and Snapchat employees--which has offices in Los Angeles--says it has launched a brand new, short-form video and social media app called Firework. The company's Chief Revenue Officer is Cory Grenier, who previously was Director of Sales & Marketing at Snapchat.

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Mogreet Ramps Sales, Marketing Team

socalTECH

Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. Ward joins from Hipcricket, where he managed client relatoins and sold mobile marketing programs to consumer brands. READ MORE>>.

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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

Mobile 173
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Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology

SoCal Tech Calendar

Thursday, February 16, 2012 -- Optimizing Websites, Social Media and Mobile Devices: Risk and Reward in the Wild West of Technology. ebsites are becoming more interactive and mobile applications are impacting brand awareness and sales. Should you use a mobile app for your business? See [link] (more)

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RingDNA Gets $650K For Real Time Sales Info

socalTECH

Sherman Oaks-based RingDNA , a provider of mobile tools to provide real-time CRM data, social media streams and behavioral marketing information to salespeople, has raised $650,000 in funding, according to a regulatory filing by the firm. No details of the funding have yet been announced by the company. READ MORE>>.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers.

Marketing 114
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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). Why tackle mobile?