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LA-based MarketerHire upgrades its service matching remote marketers with companies

TechCrunch LA

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . And the industry it’s tackling accounts for some $248.9 billion in business spending.

Marketing 265
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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. in Los Angeles. “That worldwide reach is very important,” Grignon said.

Hollywood 254
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M-GO's Take On The Digital Entertainment Streaming Market, with John Batter

socalTECH

We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. So, they just ave up. As it turns out, as we thought about that, we started looking for partners to help us build a platform. Talk about that platform strategy? What''s the story behind M-GO?

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PortalOne raises $60M as it levels up to launch its hybrid, immersive gaming platform later this year

TechCrunch LA

Now, a gaming startup that’s building a new kind of platform that it thinks will be a — wait for it — game changer in the category is announcing some funding as to ride that wave of attention. Gaming has been one of the most popular entertainment categories in the last two years of pandemic living.

Platform 167
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Heartbeat Signs Up 3,000 For Influencer Marketing Platform

socalTECH

Venice-based Heartbeat , a social influencer marketing startup which rewards women for sharing information on brands on Instagram, says it has signed up over 3,000 women in Los Angeles as "Ambassadors" for it service. Heartbeat says brands using its platform include Amazon, Goop, Sony Music, Netflix, Warner Bros.,

Platform 113
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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

In the “long tail” you can become enormously valuable if you’re a platform. But as every blogger, musician, novelist or YouTube emerging talent knows … it doesn’t add up to much unless you go big time. Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End.

Media 302
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Freeletics raises $45M for its AI-powered mobile fitness coach

TechCrunch LA

Sports teams including the San Francisco 49ers and the Boston Celtics also invested, though Freeletics founder and chief executive officer Daniel Sobhani declined to comment on any partnerships that may be in the works between the startup and the athletes. The startup, however, has no plans to expand into hardware.

Coach 264