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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Beyond PR, such roles include: Sales, Product Development, Strategic Planning and Fund Raising. Thought not. Share and Enjoy.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

You can now skip the mandatory office space rental, with secretary and bookkeeping staff, or outsourcing. Gone are the days of required $50K computer servers onsite, with big software license fees up-front. Social media facilitates marketing and sales. These steps alone can reduce your monthly burn rate by at least $10K.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on.

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10 Tips To Ensure That Your New Venture Is Investable

Startup Professionals Musings

A software product is a classic example of a scalable solution, since it costs real money to build the first copy, but unlimited additional copies can be quickly cloned for almost no incremental cost. Outsource what is non-strategic to optimize leverage. Consider all possibilities for licensing and franchising.

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White-label it: Make it ‘YOU’ inside.

Berkonomics

But, more often, this is just the virtualization of what we used to call outsourcing. Email readers, continue here…] Basically, the company created software for online forums. You’re used to outsourcing payroll, bookkeeping, and logistics. Really, that’s a business? Have an open mind.

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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

Very few entrepreneurs have the range of skills and experience to be the solution creator as well as business creator, or operational as well as sales leader. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done.

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A Conversation With Appetize's Kevin Anderson On Getting Customer Service Right

socalTECH

Ahead of the conference, we sat down and spoke with Kevin Anderson , co-founder and CEO of Los Angeles-based Appetize (www.appetizeapp.com), a rapidly growing developer of point-of-sale software, on the topic of customer service. That was important, especially in the early days, to get them to use a brand new piece of software.

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