Spreeify Launches New Mobile Ad Product


Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market.

YP Rolls Out New Search Advertising Product


Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. YP said it has launched ypSearch , a new product aimed at small business owners, which both provides search ads on YP''s properties, as well as on major search engines. The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo.

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StockTwits Connects Firms To Yahoo Finance


San Diego-based StockTwits , the financial micro messaging service headed by Howard Lindzon, is announcing this morning that it has rolled out a new product aimed at Fortune 500 companies. The firm said the new StockTwits Direct service will help public companies communicate their company news and information to their company's Yahoo! StockTwits said the service is being used by HP, Intel, Royal Dutch Shell and Yahoo. public communicatoins finance yahoo stocktwits

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

Helping Consumers Name Their Own Price For Products, With Greentoe


To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. However, rather than travel services, it''s for products.

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Blake Irving, Yahoo!

SoCal Tech Calendar

Wednesday, February 29, 2012 -- Blake Irving, EVP and CPO, Yahoo! Blake Irving is executive vice president and chief product officer at Yahoo! Pepperdine Dean's Executive Leadership Series. Irving most recently was a professor at Pepperdine Universitys Graziadio School of Business and Management in Malibu, California. Previously, he served as corporate vice president of the Windows Live Platform group at Microsoft. See [link] (more

Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Director, oversees creative development and physical production of derivative webisodes (Grey’s Anatomy, Cougar Town, Ugly Betty, etc.), Neal Weiss, Yahoo! Yahoo! Originals is Yahoo!’s Masterson Yahoo

Yahoo Taps Pepperdine Prof As Chief Product Officer


Online search portal Yahoo said yesterday that it has named Blake Irving , most recently a professor at the Pepperdine University's Graziadio School of Business and Management in Malibu, as its Chief Product Officer, heading up the company's product strategy and direction. Tags: yahoo blake irving professor pepperdine executive

ZEFR Names Product Head


Venice, California-based ZEFR , the content monetization and protection provider, said this morning that it has named Tom Furukawa as its new Head of Product. Furukawa has previously worked for Yahoo!, zefr product management monetization

HireRight Takes On Resume Padding Executives


Here's a new product that the board over at Yahoo might have wished they could have used, before the huge flap over once-CEO Scott Thompson's resume: HireRight , the Irvine provider of employment screening software-as-a-service, said it has launched a new product called HireRight Executive Biography Verification, which will help organizations to vet the biographies of high-profiles executives, board members and other high-profile positions.

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Spotlight: LA Tech Summer Judges Includes BetterWorks, CallFire, Idealab, and Tech Coast Angeles

Tech Zulu Event

He also designed the Farmville iPhone application (top iPhone app), and worked on corporate development deals including Microsoft, Yahoo, Zynga Japan, and Zynga corporate strategy. The Spotlight: LA Tech Summer event is turning to be the best one yet!

Yahoo Links With Producer Of The Office For Web Series


Online web portal Yahoo has inked a deal with Reveille , producer of The Office, Ugly Betty, The Biggest Loser, and other shows, for a new online series, the firms said today. According to Yahoo, the new original web series, Who Knew? Financial details of the production deal were not disclosed. Yahoo and Reveille said the program is part of a broader, content production and distribution deal between the two firms.

Web 2

Yahoo News Development Moved To Taiwan, Says Report


The product development team behind Yahoo's news site, Yahoo News , has reportedly been moved to Taiwan , AllThingsD reported this morning. Yahoo's editorial team remains in Santa Monica. The move is the second one for product development at Yahoo News, which was previously located at Yahoo's media operations in Santa Monica. Tags: yahoo news taiwan overseas media santa monica

Marissa Mayer Yahoo’s New CEO

Tech Zulu Event

Marissa Mayer has started work at Yahoo! Her appointment is expected to spice things up at Yahoo, once a top internet and media firm. She is expected to champion for new products and advance its web technology. This might revive Yahoo’s leading properties like Yahoo!

myfab5 Wanst to Reinvent The Way You Find Food | Interview With Co-Founder Calvin Schemanski

Tech Zulu Event

TechZulu caught up with co-founder Calvin Schemanski chat about their upcoming launch, their product and why Long reviews suck. Apps & Software Entrepreneurship iPhone Marketing Social Media Startups Facebook Google myfab5 Recommendation Reviews Yahoo Yelp

Panache Grabs VP From Yahoo


Panache said that Kellond joins the firm from Yahoo, where she was Vice President of Advertiser Product Marketing. Panache is a provider of online advertising products focused on premium video publishers. Los Angeles-based online advertising firm Panache said today that it has named Cheryl Kellond as its new Executive Vice President. Kellond has also served at Adobe. READ MORE>>.

Why Google Fiber? Moat-widening Endeavor & Future of Computing.

Tech Zulu Event

Component production – someone needs to manufacture all of those components. In October 2011, Google purchased Motorola, which has business units dispersed through the first four layers of the value chain: component design, component production, device design, and device production.

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The Crowd Has Spoken: Check Out The Coolest US Tech Companies


About a decade ago, when Yahoo! I recall speaking with then VP of Marketing Karen Edwards about Yahoo's success. If you are an A-player, you want to work for Yahoo." Or you may find that coolness is all about the companies' products and innovations.

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Kaleio Integrates National and International Job Listings via Indeed.com | Founder Interview Jim Riley

Tech Zulu Event

The partnership is expected to offer working-class professionals access to job listings directly posted within Kaleio’s Marketplace and additional job and internship listings from leading companies, including Amazon, Google, Starbucks, The New York Times , Yahoo!,

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Gradient X Snags Exec From OpenX


Cunninghame was last overseeing and developing marketplace strategy for the OpenX real-time bidding platform, and also had served as Director of Product Management at Yahoo. He was at Overture before it was acquired by Yahoo.

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Why GoToMeeting’s SaaS Playbook Wouldn’t Work Today


In November of 2015, Citrix announced that it will spin out the “GoTo” Division, of which GoToMeeting remains the flagship product, as a standalone public company. Circa 2001, Yahoo publicly declared that they didn’t do cost per acquisition (CPA) deals.

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SOA Software Debuts New Product


Los Angeles-based SOA Software , the developer of enterprise API software, said today that it has unveiled a new product, providing OAuth capability to enterprises. SOA said its new product, SOA Software OAuth server, extends existing enterprise identity and access management systems to partner and cloud applications. OAuth is an industry standard used to share login data across different, cloud-based applications and services.

YP Rolls Out New Mobile Product For Business Owners


Los Angeles-based YP , the online business listings provider, said today that it has launched a new dashboard product specifically for business owners. The new product, ypPresence Starter , helps business owners share content with consumers, engage in social media, and more from a central location. YP said the tool connects into such sites as Google+, Yahoo Local, Yelp, and Facebook.

Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value


If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. The value of an ideal name, attached to a product or company that does not deliver an economically viable value proposition, is zero. Yahoo – Merriam-Webster defines “Yahoo” as “a boorish, crass, or stupid person.”

OpenX Debuts New Ad Traffic Monitoring Product


Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. OpenX said the new product was designed by a team with experience from Yahoo!,

Content, Commerce, and Cosmetics: A Look At IPSY's Subscription Business


One of the companies at that intersection of video and e-commerce is IPSY (www.ipsy.com), a subscription beauty products company which uses video as a core piece of its monthly beauty products business. We continue to engage with them around the products we feature each month.

ReachLocal Expands To New Zealand


ReachLocal said it has partnered with SureFire Search Ltd, to provide its online advertising products and services to the country. ReachLocal said it will train SureFire's dedicated sales force to sell its products and services. ReachLocal helps small and medium sized busineses place pay-per-click ads on Google, Yahoo, and Bing, as well as other websites.

NewFronts | Monetizing Digital Content [Live]

Tech Zulu Event

David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. Entertainment Events Adam Wescott Big Fram David Beebe DECA Digital LA EQAL Fishbowl Worldwide Media George Ruiz ICM Jennifer McDonnell Maker Studios Rachael Wexler Sarah Malkin Sarah Penna Vin Di Bona Productions

StockTwits Hires Two


The firm said it has hired Chris Bullock as Vice President of Corporate Services, and David Putnam as Vice President of Product Development. Bullock was most recently Director of Product Development for Global Investor Relations Solutions at The NASDAQ OMX Group, Putnam was most recently Senior Director of Product Management at Yahoo!

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Ten of Southern California's Top Software Companies


businesses and points of interests; products; and much more, plus an extensive set of application programming interfaces (APIs) to. The firm's software helps advertisers target people looking for specific brands and details of a products.

How YP.com Is Growing A Giant Tech Team In Glendale


Before that, I was running product at Spotrunner. I had also spent five years at Overture and Yahoo, going back to the Goto.com days. Our whole product and technology team is about 500 people. Our owned and operated product had 60 million unique visitors in the U.S.

Tinder Bolsters Executive Ranks


McDonald was formerly SVP/Head of Original Marketing at Starz Entertainment; Zhang was VP of Engineering at Yahoo!; Tinder said that CTO Ryan Ogle will become responsible for its product organization, Jonathan Badeen becomes Chief Strategy Officer at the company, and current CMO Phil Schwarz will shift to leading marketing initiatives.

DataPop Raises $7M


DataPop's internet ad targeting technology which provides deep information on products; for example, instead of helping advertisers target people looking for a big screen television, the firm's products help target looking for specific brands and dimensions of a product. Lehmbeck, as well as a significant number of employees at DataPop, were at Overture Services/Yahoo.