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OpenX Revenues Rise To $172M

socalTECH

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The company said it invested over $50M in R&D efforts towards its technology an product in 2017. READ MORE>>.

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Traditional marketing vs. social engagement

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The way to do this for most of us.

Marketing 120
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Instacart Drops Its Valuation by Almost 40%

Tech.Co

Deliveries for food as well as other products are only becoming more common, but the gig economy may not be as well positioned to offer stable infrastructure for full-time vehicle drivers. By ensuring their value isn't bloated, the company will net its employees better equity over time. Instacart Explores Advertising.

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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

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Turn “broadcast” into “engagement.”

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

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5 Considerations For Driving Growth In A New Business

Startup Professionals Musings

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Long-term stability requires revenue growth and profit.

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5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Long-term stability requires revenue growth and profit.