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Should you cast your net where the big fish swim?

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen-wheeler full of returned product drove into his loading area. Aim high for that major account.

.Net 156
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Cast your net where the big fish swim.

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen wheeler full of returned product drove into his loading area.

.Net 235
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How big is your ocean? A lesson in TAM, SAM & SOM

Berkonomics

You, the lonely fisherman, must weave a net to catch your fish. Should your net be large and bulky, requiring more effort and expense to weave? Or should it be small and delicate, to catch those fish that would otherwise fall through the net? So, is your (SOM) serviceable obtainable market large enough?

.Net 156
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Exploit your product and service differences. Detractors.

Custom 85
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Cast your net where the big fish swim.

Berkonomics

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. One day a sixteen wheeler full of returned product drove into his loading area. Email readers continue here.]

.Net 166
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10 Business Model Components Required In Every Plan

Startup Professionals Musings

The most common failures are solutions looking for a problem, lack of a defined market, or an inadequate revenue model. The value proposition must clearly define the target customer, the customer’s problem and pain, your unique solution, and the net benefit of this solution from the customer's perspective. Target market.

Sales 102
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

Gross Burn vs. Net Burn. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Net burn is the amount of money you are losing per month. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

Startup 383