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OpenX Launches New Service Around Content Optimization, Ad Monetization

socalTECH

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. The firm said that publishers can use the tool to figure out what is the most valuable content on their websites. READ MORE>>.

OpenX 159
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Demand Media Nets $77.2M From IPO

socalTECH

in net proceeds from the firm's IPO last week. The firm, which debuted on the NYSE as DMD, said it will use the new funding for investments in content, international expansion, working capital, product development, sales and marketing activities, general and administrative matters and capital expenditures.

.Net 145
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Your fork in the road? Depending upon others.

Berkonomics

And I found from experience – after investing in many other entrepreneurial businesses over the years – that this stage typically occurs first at about twenty employees or $3 million in net revenues (or gross profit) for most any kind of company. In future weeks, we will dissect this $3 million-dollar phenomenon separately.

.Net 156
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Marketing 174
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Traditional marketing vs. social engagement

Berkonomics

On the other hand, your target audience is already talking to their friends and associates about products and services they like and use. Now companies engage and pay influencers to get your attention and want their products. If you cannot incorporate social content into your product, surround your product with social content.

Marketing 120
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Are you mentally equipped to depend upon others?

Berkonomics

And I found from experience – after investing in many other entrepreneurial businesses over the years – that this stage typically occurs first at about twenty employees or $3 million in net revenues (or gross profit) for most any kind of company. In future weeks, we will dissect this $3 million-dollar phenomenon separately.

.Net 243