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YP Holdings Acquired By Dex Media

socalTECH

Los Angeles-based YP.com , the provider online directories and services to help businesses get their companies online which has been remade by a number of technology executives into a provider of local business marketing and automation software, has been acquired by competing directory provider Dex Media. READ MORE>>.

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Demand Media Nets $77.2M From IPO

socalTECH

Santa Monica-based Demand Media said this morning that it received approximately $77.2M in net proceeds from the firm's IPO last week. per share, with 5,175,000 shares of the offering coming directly from Demand Media itself, and the rest from other shareholders. READ MORE>>.

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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. Hello friends, and welcome back to Week in Review ! other things.

Marketing 246
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Traditional marketing vs. social engagement

Berkonomics

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
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Manalto Gets $1M For Social Media Content Management

socalTECH

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. According to Manalto, the funding came from Europlay Capital Adivsors, Raven Capital, as well as high net worth individuals from Australia. The company splits its operations between Santa Monica and Australia.

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Rightside Looks To Bring.DANCE,DEMOCRAT To Market

socalTECH

Rightside , the domain name service company which is in the process of being spun out of Santa Monica-based Demand Media , said today that it has inked a deal to bring to new domains to the market: DANCE and.DEMOCRAT. READ MORE>>. rightside dance democrat domain domainer domains gtld toplevel registrar registration'

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