Remove .Net Remove Marketing Remove Product Remove Sales
article thumbnail

A heartbreaking story about time and money.

Berkonomics

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. Ignoring the cost of product for a moment to make a point, saving a month’s fixed overhead by making processes more efficient, could easily double profits for the year.

article thumbnail

How much is that one additional unit worth?

Berkonomics

Here’s the importance of that event and how it affects every productive move you make after that moment. Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. That’s impressive sales leverage. Just to be fair, a 5% cut in costs would also double net profit.

.Net 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174
article thumbnail

Demand Media Nets $77.2M From IPO

socalTECH

in net proceeds from the firm's IPO last week. The firm, which debuted on the NYSE as DMD, said it will use the new funding for investments in content, international expansion, working capital, product development, sales and marketing activities, general and administrative matters and capital expenditures.

.Net 145
article thumbnail

A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 182
article thumbnail

A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 168
article thumbnail

Cohu Divests PCB Test Business

socalTECH

According to Cohu, it sold its Printed Circuit Board Test Group (PTG) business to Mycronic AB, a Swedish company involved in development, manufacture and marketing of production equipment, including atg Luther & Maelzer GmbH and other affiliated entities and assets. in sales for the last twelve months.

.Net 113