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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173
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Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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Panache Acquired By 24/7 Real Media

socalTECH

Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006. Financial terms of the buy were not disclosed. READ MORE>>.

Media 140
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QLogic Sells InfiniBand Products To Intel For $125M

socalTECH

The company also said the sale will provide a "greater investment stream" to its InfiniBand customers and partners. QLogic entered the InfiniBand market in 2006, when it pay $109M in cash for InfiniBand equipment maker PathScale. READ MORE>>.

Product 140
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For Many New Ventures, Location Is The Key To Success

Startup Professionals Musings

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. Exposure to customers, incumbents, and competitors all drive success. It’s just the first of many.

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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4