socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. READ MORE>>.

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Rubicon Project operates a service which helps web publishers optimize the advertising on the site, by selecting the best ad networks to run on a particular publisher page.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

MAY 5, 2011

in revenues the firm reported in Q1 of 2010. Demand also mentioned strong direct brand advertising sales helped its results. Revenues were up 48 percent compared to the $53.6M Demand Media said the revenues numbers were driven by continued momentum from its owned and operated sites.

Demand 133

Demand Media Santa Monica .Net 133

Startup Professionals Musings

FEBRUARY 18, 2010

Even though it has been a long haul, it’s nice to see some optimism on the horizon for 2010. Small Business Outlook 2010: Lessons Learned – A Case for Greater Optimism ,” was published by CIT Group, Inc., A full 59% of respondents cited a greater focus on operating efficiencies as the number one step to achieving growth in 2010.

Startup 48

Startup Guide Study Entrepreneur 48

socalTECH

NOVEMBER 2, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November.

ReachLocal 170

ReachLocal Woodland Hills Sites Blogging 170

socalTECH

NOVEMBER 21, 2014

As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. Starting in 2010, we started focusing on that. However, that''s who we were in 2002, and stopped being in 2010. Who we are today, is an ad technology company.

Media 162

Media Advertising Startup Platform 162

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340

Invest Venture Capital Startup News 340

Tech Zulu Event

SEPTEMBER 9, 2014

This emphasis on engagement is helping many businesses stand out from the onslaught of advertisements that can plague consumers daily. Many advertisers have begun to understand that providing helpful information to customers builds trust between the customer and the brand and, ultimately, makes the customer a repeat consumer.

Advertising 69

Advertising Training Customer Custom 69

Tech Zulu Event

DECEMBER 9, 2009

As 2010 approaches, a whole new year of exciting start-ups, tech news, gadgets, and much more is ahead. We already have a jammed packed schedule for 2010. We already have a jammed packed schedule for 2010. Advertise and get noticed with us! Without all of you and your support, TechZulu could not be around today.

Technical Review 40

Technical Review Stickam Web Conference 40

InfoChachkie

AUGUST 7, 2013

The event was created in 2010 by Hank and John Green, when they hosted approximately 1,400 industry insiders and fans. Once WalMart has helped you establish your brand, it will then be possible to sell premium products via other channels, such as boutique shops or even directly to consumers. Think "Consumer Electronics Show meets E!

Course 190

Course Advertising Social Media Content 190

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

APRIL 15, 2010

billion in investments in 681 deals in the first quarter of 2010. Averitt explained that a combination of less money in early stage finance; more people starting companies; a good reputation in Southern California; and more mature tech transfer offices and processes within SoCal universities and institutes has helped in the investment uptick.

Southern California 208

Southern California Orange County Invest GRP Partners 208

Tech Zulu Event

JULY 31, 2012

It has been an incredible journey for me and I could not be prouder of what we accomplished over the past few years helping define Yahoo as a leader in digital media and advertising. Yahoo is an amazing brand and company, and I leave knowing we did all we could to help inform and entertain more than 700 million users each month.

Yahoo 74

Yahoo Pricing Writing Entertainment 74

Tech Zulu Event

AUGUST 22, 2012

GraphEffect was founded in 2010, and has raised over $14 million in financing from venture capital firms including Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. It will allow them design,strategize,advertise,plan or just keep everyone on the same page.

Social Network 65

Social Network Marketing Networking Social Media 65

Both Sides of the Table

MAY 7, 2013

Dana Settle (Greycroft) & I had led the first round of investment in the company in 2010 and we were looking for smart media investors to join us as investors in the company. He joined when Maker was a small, chaotic organization and helped bridge our talented creative team with the outside world of investor, brands, partners & press.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

Both Sides of the Table

MAY 4, 2010

Palm is a maker of mobile computing devices, including the Pixi and Pixi Plus; HP: “Our intent is to double down on WebOS”; helps HP compete in mobile computing with Apple, RIM, Google, and MSFT. 14mm in Series C; $25mm in Series B raised in March 2010; $44mm raised in total. Read more: peHUB , TechCrunch industry analysis.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Tech Zulu Event

SEPTEMBER 4, 2012

LAGbook was founded in 2010 by two twin brothers Chika and Chidi Nwaogu when they were just 19 years old and freshmen at University. 2010 and launched on 25 Apr. 2010, same day we purchased the domain name, lagbook.com. We also raised fund for CPC advertising, which doubled sign-ups. When was it launched?

Social Network 100

Social Network Networking Advertising Startup 100

Both Sides of the Table

JUNE 3, 2010

He’s also candid, humble and helpful. But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. I don’t do advertising on my blog, but I thought it was worth mentioning Ryan in particular because he has an alternate model for doing a startup.

Venture Capital 214

Venture Capital Startup Design S3 214

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

OCTOBER 10, 2013

The crux of it is we help buyers user their network to verify suppliers, primarily in Asia and China, where we started. Michael Kleist: We started in 2010. No knock on China, but with LA having the advertising agency we think we''ll be able to improve on the design side on our site. What is Tradesparq? There''s a million things.

Southern California 170

Southern California Startup SoCal CTO Hire 170

Tech Zulu Event

JULY 26, 2010

Venture Capitalists, Marketing VP's, Angel Investors, and Hot Tech Startup's are just a few examples of attendees all looking to make a connection and help better the community. Need legal advice let the folks at Fortis General Counsel help you out. The deets: When: Thursday July 29, 2010, 6:00PM - 10:00PM.

Santa Monica 71

Santa Monica LAVA Advertising Idealab 71

Frank Addante

MAY 24, 2007

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc. Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

SoCal Delicious

JANUARY 20, 2010

As for 2010, it’s shaping up to be a year of general improvement in the business and technology industries hard hit by recession, the impact of which has seemed to hold back new investment and experimentation in social technologies, many of which are funded by staff participation from Internet firms.

Web 29

Web Technical Review Web 2.0 Social Media 29

Tech Zulu Event

AUGUST 2, 2010

The redesign also gives advertisers a larger presence on the homepage and more in-video opportunities across the site. The site has gone beyond the internet and into mainstream with its HBO show called "Funny or Die Presents," which premiered back in February 2010. Creating campaigns that combine brand advertising and viral video.

Design 49

Design Paramount Advertising Content 49

Tech Zulu Event

AUGUST 21, 2013

VidCon launched in 2010 with approximately 1,400 attendees and grew to about 12,000 people this year, (according to Wikipedia ). Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising.

Conference 99

Conference Hollywood eHow Content 99

socalTECH

OCTOBER 17, 2017

Nimble's software connects to your email, social accounts, and more, and helps you track your customers, sales prospects, sales pipeline, and much much more. Businesses in 2009, 2010, and 2011, when they wanted to start a business, they didn't buy a Novell or use Exchange. Here's a simple example to help you visualize this.

Startup 113

Startup Canoga Park Email Google 113

Startup Professionals Musings

JUNE 2, 2011

Having no money can help you plan. Print advertising is expensive, but social media is free. People can help you if you help them. According to the nonprofit Kauffman Index of Entrepreneurial Activity, the 2010 startup rate is the highest in fifteen years, a great deal of which are sole proprietorships by necessity.

Startup 92

Startup Capital Blogging Ideas 92

socalTECH

MARCH 22, 2012

After that, I went to a digital marketing for a firm which provided marketing for Sports Illustrated and other big brand advertisers like Gatorade and Nike, driving video views of social video. Dollar Shave Club came to me about two years ago, in December of 2010, when I met my co-founder, who was my friend's fianc's father.

Dollar Shave Club 210

Dollar Shave Club Startup Pricing Sample 210

SoCal Delicious

AUGUST 31, 2010

A Helpful Login Class Some code examples are provided by JanRain Engage. Posted on 9 September 2010 | 3:27 pm Thanks Andre - Ive updated… Thanks Andre - Ive updated the post. Posted on 9 September 2010 | 3:25 pm Hi Ben. Thank you so much for the help and the tutorial! We can come back and add some more later.

Software Review 40

Software Review PHP Class Startup 40

Both Sides of the Table

APRIL 15, 2010

I don’t believe that search is the only answer in 2010 as it was in 2000. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. But I look forward to seeing what they produce.

Venture Capital 271

Venture Capital Capital Google Platform 271

SoCal Delicious

MARCH 1, 2010

Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. 1 2 3 next › last » February 2010 login or register to post comments Print Email Newsletters Browse current issue › Subscribe to Fast Company › Digg StumbleUpon Facebook Buzz Up!

Los Angeles 50

Los Angeles Company Companies Angel 50

Tech Zulu Event

OCTOBER 20, 2011

After months of submissions and the amazing help from our judges , the Spotlight is shinning down on awesome companies that were born right out of Southern California. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. As of May 2010, CallFire has over 20,000 customers!

UCLA 102

UCLA Company Companies Idealab 102

Frank Addante

MAY 15, 2006

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet advertising is good. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Both Sides of the Table

APRIL 25, 2011

A great recent example of this was a successful group of entrepreneurs who had created a company that will do $10-12 million in revenue at their system integration business (read: services business) in 2011 after having done $5 million or so in 2010 and $2-3 million in 2009. These products help him win his core sales.

Services 332

Services Venture Capital IP Startup 332