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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

2012 has been a remarkably interesting year in terms of developments in technology. I'd say the biggest lesson I learned is that entrepreneurs need to have more contact with their customers and consumers upfront to build a better assessment of needs and priorities. You have to listen to your consumers and customers.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

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ReachLocal Opens Three New Offices

socalTECH

ReachLocal explained the offices is part of a continued international and domestic expansion for the company: it is planning on opening up another European country this quarter, and its first Asian country in the first quarter of 2012. The company says it now has local presence in 11 international markets and 46 North American markets.

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E-commerce’s Changing Landscape | Customization

Tech Zulu Event

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% Comedic timing.

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E-commerce’s changing Landscape: Customization

Tech Zulu Event

Up 33% this year, according to the Washington Post, online commerce is trending upwards from $175 billion in 2007 to a projection of $335 billion in 2012 (Forrester Research). As customers shift online, retailers have no choice, to not only follow suit, but to adapt to their changing demands.

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TechZulu Heads to CES 2012! And Your Chance to Win A Kindle Fire!

Tech Zulu Event

Hear from key influencers and investors about trends shaping the connected TV market, mobile and web apps, iPad, content discovery and hybrid TV standards and opportunities for advertising and marketing campaigns. Custom ad deals and partnerships. Understand the top trends and how to form strategic partnerships.