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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

Marketing 389
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.

Startup 383
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9 Innovative Startups To Watch For in 2024

Tech.Co

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209
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Top 5 TechCrunch Disrupt 2012 StartUps that will Save You Time & Money

Tech Zulu Event

Even though Lyft nor Sidecar presented at TechCrunch Disrupt 2012 they need to be mentioned as they were a huge time saver both getting from after party to after party and also to get to the airport. So company culture moves Lyft above Sidecar for me. Buzzcard makes branding company videos a piece of cake.

Startup 77
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Strategy is Defined by Big Picture | Art of Leadership 2012

Tech Zulu Event

“Competition for the future is about what you are doing today,” Vijay Govindarajan preaches passionately from the stage at the front of the Metro Toronto Convention center on June 5th, 2012 at the Art of Leadership Conference. In the boxes he writes: 1. Manage the present. Selectively forget the past. Create the future.

Pricing 80
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Timing and why we’re all VCs

TechCrunch LA

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. When should you start a company? What company should you start? When should you join a company? Start writing down predictions about people, companies, and markets. When should a VC invest?