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Identifying Pain in the First Step in a Sales Process – Here’s How

Both Sides of the Table

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions. Click here.

Sales 367
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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Driving Purchase Decisions in the Social Media Era Social media is evolving rapidly and is dramatically altering how purchase decisions are made.

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Turbo-Charging Social Media Engagement for Retail in Time for the Holidays

SoCal Tech Calendar

Monday, September 24, 2012 -- Turbo-Charging Social Media Engagement for Retail in Time for the Holidays. Social Media Club. How does social media drive engagement for retail marketers? Our panelists will explore current practices and emerging trends for delivering social media engagement that gets results.

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

Thursday, November 15, 2012 --. Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Social media is evolving rapidly and is dramatically altering how purchase decisions are made.

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Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.

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News Corp. In Repeat With Sale To Local Tech Firm

socalTECH

spends hundreds of millions of dollars on a media property, runs it for about seven years, and then decides to unload that same property for a fraction of the price it paid to a Southern California technology--not media--company. Does this sound familiar? Well, could be. How about IGN ? in a $580M deal. READ MORE>>.

News 159
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Social Reality Sets Kathy Ireland As Branding Advisor

socalTECH

According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board. Ireland is head of the lifestyle brand kathy ireland Worldwide, which Social Reality said had sales in the excess of $2.5 billion in 2012. READ MORE>>.