Tech.Co

MAY 12, 2016

The 2016 Silicon Beach Startup Fair will give you that opportunity. The users that will do your word of mouth advertising and evangelize your product. Or, if your startup is already dominating the market, do you want to thank your customers in a special way? Get face to face with your everyday users. Yes, USERS , not other techies.

Santa Monica

socalTECH

MARCH 18, 2019

Ventura-based The Trade Desk , which develops advertising technology, said Monday afternoon that it has added Lise Buyer to its Board of Directors. According to The Trade Desk, Buyer had advised the company prior to its IPO in September 2016.

Ventura

socalTECH

MAY 12, 2017

Los Angeles-based online programmatic advertising marketplace operator OpenX said on Thursday that the business involving private marketplace or advertising, its "programmatic direct" business, grew by over 500 percent year-over-year. OpenX only launched its programmatic direct program in January of 2016.

OpenX

socalTECH

JULY 25, 2019

The Trade Desk , the programmatic advertising platform developer led by technology veteran Jeff Green--and which got its start at the Ventura Venture Technology Center, the incubator behind Ventura's city hall--is planning a major expansion in Ventura , according to the company.

Ventura

SoCal Tech Calendar

JUNE 9, 2016

Los Angeles-based Rubicon Project says it has launched a new, Olympics advertising marketplace, ahead of the 2016 Summer Olympic Games in Rio de Janeiro. Rubicon Project said the deal is the first time that Conde Nast has enabled advertisers to target specific audiences across their network for something like the Olympics.

Advertising

socalTECH

DECEMBER 21, 2017

Santa Monica-based GumGum , which is using computer vision in the programmatic advertising market, sports, and social media, said today that it has just passed up the $100M in revenues mark. GumGum said its revenues in 2016 were $72M, and it expects to have revenues of nearly $110M in 2017. READ MORE>>.

Social Media

socalTECH

APRIL 8, 2019

SRAX originally was developing Internet advertising technology, but last year jumped on the Blockchain trend and tried to create its own cyrptocurrency product. SRAX--which is listed on the NASDAQ--said its management has also determined a "material weakness related to the accounting for financing transactions".

Report

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood

Tech Zulu Event

JANUARY 26, 2016

6 Entrepreneurs share their predictions for this year’s evolution of online industries, which will be key for small businesses across the globe in 2016. In 2016, the price of mobile data will remain relatively stable. Streamlined Online Experiences – Think Slack 2016. Wireless Global Connections.

Commerce

SoCal Tech Calendar

NOVEMBER 29, 2016

Monday, December 5, 2016 -- Reinventing the Supermarket Shopping Experience. Their innovative cart attached device provides meal ideas for the consumer, point of sale advertising for Food Manufacturers and Vendors, and improved customer service for the store. Softec/Santa Maria Tech Brew.

Advertising

socalTECH

MARCH 15, 2017

Los Angeles-based online advertising exchange operator Rubicon Project announced Tuesday afternoon that it has named Michael Barrett as CEO, replacing founder and CEO Frank Addante. for 2016; revenues were up 12% year-to-year, compared with $248.5M Addante remains with the company as Chairman of the company. on revenues of $278.2M

Yahoo

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? If your competitor is spending more on social network advertising, so should you. Here is the breakdown of these 3 factors to watch in 2016: 1.

Marketing

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Customer

Xconomy

JANUARY 23, 2018

presidential election in 2016. For example, advertisers will have to unmask their identities and reveal who’s funding their ads, Facebook civic engagement team member Samidh Chakrabarti wrote in a blog post.

Social Media

socalTECH

AUGUST 4, 2016

in cash and investments--said it now expects its revenues to be between $830 and $860 million in its fiscal 2016. Los Angeles-based J2 Global said on Wednesday that its revenues increased to $211.8M in Q2, up 20.3 percent from last year, as its continues to have a significant piggyback of cash and investments for its acquisitions.

Southern California

socalTECH

DECEMBER 30, 2015

In summary, it really has been an amazing year and we look forward to supporting additional compelling software companies in 2016. What are the technologies or things you think people out to watch in 2016? Over the course of the year our active portfolio companies received awards or recognition on over 35 separate occasions.

Capital

Tech Zulu Event

FEBRUARY 2, 2016

Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. It is evident that 2016, creative topography will be a norm all over the web. Quirky illustrations.

Web Design

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. But if you’re not on FB in 2016 you’re crazy. YouTube aggregation isn’t a business.

Content

Both Sides of the Table

JANUARY 6, 2014

As we’ve ramped up direct sales over the last few years our need to have relationships with the major media & advertising companies has become critical. We also sat down and talked about what the big challenges for 2013-2016 would be for the company and we are in the fortunate position of our major issue being how to handle growth.

Startup

socalTECH

APRIL 21, 2017

Georg Richter: For the five years before I started the company in January of 2016, I was at Guthy Renker, which is one of the largest and biggest direct marketing companies in the world. If you think about how you receive something today on Amazon.com, it's in a brown box, maybe it advertises the Echo, and it arrives on your doorstep, fast.

Startup

TechCrunch LA

JANUARY 19, 2020

Developed by Tencent and published by Blizzard, in which Tencent owns a minority stake, in September, Call of Duty: Mobile had a spectacular start, recording more worldwide downloads in a single quarter than any mobile game except Pokémon GO, which saw its peak in Q3 2016, according to app analytics company Sensor Tower.

Tips

Startup Professionals Musings

SEPTEMBER 12, 2016

Value to second-order customer advertisers is key. Even advertising and search results are personalized per user for maximum impact and improved business return. Marty Zwilling First published on Forbes on 09/05/2016. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Tome Tome is another AI startup that's been causing a stir in 2023.

Startup

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising

socalTECH

MARCH 10, 2017

What we did in 2014-2015 and most of 2016, was to really, really refine the business model, so that we could be a successful company, and not just have a successful product. They want to advertise on Facebook and Instagram, and they want to see what they can do with Waze, Snapchat, and Yelp.

Google

socalTECH

MARCH 12, 2019

Bryan Biniak: Connected Travel was founde d n 2016. We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. If you think about it, advertising is trying to get you to do two things. Tell me about Connected Travel?

Artificial Inteligence

InfoChachkie

MARCH 24, 2016

Unlike sites of the past that were deemed illegal, the current crop of election sites appear to well positioned to exploit the unprecedented focus Americans are applying to the 2016 election cycle. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Fantasy Pollster.

Startup

Startup Professionals Musings

FEBRUARY 29, 2016

For example, the Facebook business model of offering a product free to customers while gaining revenue from advertising was born out of the need to survive as a business while offering a fun service. Marty Zwilling First published on Entrepreneur.com on 02/19/2016. Do it yourself with new tools rather than hire outside help.

Startup

LATechDigest

OCTOBER 7, 2016

— Scott Perry (@scottperry) October 6, 2016. bettina welcomes you to #hollywoodinpixels honoring Hollywood's digital mktg pic.twitter.com/2Ra2OaloKs.

Hollywood

Startup Professionals Musings

MAY 27, 2016

Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Marty Zwilling First published on Entrepreneur.com on 05/18/2016.

Ideas

Startup Professionals Musings

JUNE 13, 2016

This fact makes finding money for staffing, advertising, and manufacturing very difficult. Advertising is expensive. Marty Zwilling First published on Entrepreneur.com on 06/03/2016. No equity investors for a non-profit. You can always use crowdfunding, but don’t count on going public or merging with a for-profit.

Entrepreneur

Startup Professionals Musings

JUNE 29, 2016

Category design is marketing, public relations, and advertising focused on conditioning the market to desire and need the new category. Marty Zwilling First published on Forbes on 06/22/2016. Able to condition the market to generate desire and need. It’s about changing people’s consumption, usage, and buying decisions.

Entrepreneur

Startup Professionals Musings

JANUARY 25, 2016

Maybe you still remember the days when competitive advantage was all about economies of scale, advertising power and service versus price. Marty Zwilling First published on Entrepreneur.com on 01/14/2016. Engage your best customers in the process as well.

Customer

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. Marty Zwilling First published on Forbes on 06/08/2016. The challenge is where to put those limited resources of every startup, to get the biggest return for your investment.

Marketing

Startup Professionals Musings

JULY 29, 2016

Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Marty Zwilling First published on Forbes on 07/22/2016. Now is the time to formalize lead-generation efforts, and initiate efforts to maximize the conversion rate to sales closure. Don’t give up your dream too early.

Search Engine Optimization

Startup Professionals Musings

MARCH 21, 2016

First, you need to carefully define and advertise your requirements in terms as specific as possible to your startup. Marty Zwilling First published on Entrepreneur.com on 03/11/2016. In my experience, these sources are viable, but the process with them requires even more effort and time, and you have to know what to look for.

Technical Review

socalTECH

JANUARY 30, 2017

Jay Goss: I got involved around April of 2016, as the company was putting the final pieces together on the app. We now have a really good, four-person marketing team which is doing different parts of what we think of as an omni-channel marketing campaign for the company, which includes Facebook advertising, PR, and influencer marketing.

Startup