Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. They won’t find you.

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Technical Review Social Media Conference Customer 142

Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. As an angel investor, I expected startups to have a passion for their solution, but also to have done the market research and customer validation to size the real opportunity.

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Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

AUGUST 17, 2022

Make rational and positive contributions on social media. Use social media to show a positive presence, communicate with people in similar positions, and build relationships with people who can help you. Marty Zwilling First published on Inc.com on 8/2/2022. Recognize the need to appeal to a diverse audience.

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Tips Social Media Mentor Technical Review 121

Startup Professionals Musings

MARCH 12, 2022

They look at your track record, industry leadership, marketing energy, moral values, and peer relationships. Back in the early days of the personal computer, Bill Gates and Microsoft were widely recognized and having the strongest technical culture, as well as a commanding marketing presence.

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Technical Review Social Media Entrepreneur Startup 147

Startup Professionals Musings

DECEMBER 3, 2022

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Launch a personal marketing plan for visibility. Don’t be too humble.

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Social Media Summary Startup Mentor 125

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

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Services Technical Review Social Media Case Study 121

Startup Professionals Musings

OCTOBER 21, 2022

According to Tim Cook at Apple, there are over 34 million registered developers in 2022. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products. Look for value points to control.

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Development Develop Platform Mobile 138

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Establishing your brand with interactive social media.

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Entrepreneur Startup Social Media News 104

Startup Professionals Musings

NOVEMBER 5, 2022

In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. Market evolution is not the same as company success. Marty Zwilling First published on Inc.com on 10/20/2022.

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Outsource Training Organization Social Media 133

Startup Professionals Musings

JULY 8, 2022

You see this today on the Internet with people who dominate social media as “influencers,” leading customers to new trends and brands. Sharing is a lot more effective with customers than selling and marketing. Marty Zwilling First published on Inc.com on 6/23/2022. Accept a challenge to share a unique gift and skill.

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Technical Review Coach Mentor Customer 143

Startup Professionals Musings

MAY 16, 2022

In these days of full communication through the Internet and social media, you can’t hide. Don’t be like the startup CEO I once worked for who always pretended to have all the answers, even when it was clear to everyone that his depth did not match his marketing passions. Marty Zwilling First published on Inc.com on 5/2/2022.

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Startup Ideas Satisfaction Social Media 142

Startup Professionals Musings

APRIL 16, 2022

In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. The recent pandemic and remote team members have made the focus on social even more critical. Marty Zwilling First published on Inc.com on 4/1/2022. Emotional stability. Spiritual connections.

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Technical Review Mentor Social Media Customer 141

Startup Professionals Musings

JUNE 29, 2022

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Personal branding is how we market ourselves to others, and is very important in this Internet age. I recommend that you get more visible at industry conferences and on social media.

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Help Mentor Paramount Technical Review 130

Startup Professionals Musings

AUGUST 26, 2022

I recommend that you look for new or emerging opportunities in new markets. Assess your connections, both social media and financial. If you have no followers on social media, or connections to influencers, or business advisors, you will be unlikely to get support for a new business plan.

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Social Media Writing Ideas Resource 105

Startup Professionals Musings

JUNE 1, 2022

It’s easy to jump to conclusions and attack the symptoms of a new problem, such as blaming the marketing team for declining sales. Analyze market events in the context of emerging trends. Marty Zwilling First published on Inc.com on 5/17/2022. Quick decisions and biases can be very costly.

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Technical Review Customer Custom Social Media 120

Startup Professionals Musings

MAY 6, 2022

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. I will summarize here some of the key business domains with large opportunities, based on reports by Data-Flair , Gartner , and other sources : Targeted marketing. Social media and web data.

Social Media 96

Social Media Research Framework Sales 96

Startup Professionals Musings

AUGUST 9, 2019

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. I will summarize here some of the key business domains with large opportunities, based on reports by Data Flair , Gartner , and other sources : Targeted marketing. Social media and web data.

Social Media 94

Social Media IBM IBM Commerce 94

Startup Professionals Musings

MARCH 23, 2022

Even in today’s remote environments, you can use video sessions, social media, and email to keep up with team efforts informally and share updates, both positive and negative. Help them learn more about your vision and future market goals. Marty Zwilling First published on Inc.com on 3/9/2022.

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Mentor Social Media Coach Customer 108

TechCrunch LA

JUNE 3, 2022

Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. — Sophia Amoruso (@sophiaamoruso) June 1, 2022. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. And who cares? It’s not a compliment.

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Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

SEPTEMBER 7, 2022

Many of you will argue that business plans are no longer required for funding, but I assure you that there is no better way to quantify your own analysis of your value proposition, market size, business model, competition, required marketing, and strategy. Marty Zwilling First published on Inc.com on 8/24/2022.

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Startup Tips Coach Satisfaction 114

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

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Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

MARCH 30, 2022

Today even small businesses need complex organizations that work together in alignment, remote and online, including marketing, sales, delivery, and support. Marty Zwilling First published on Inc.com on 3/16/2022. Get organization alignment through culture and talent.

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Template Demand Social Media Summary 109

Startup Professionals Musings

APRIL 20, 2022

With the financial constraints on every business today, it is easy to convince marketing and development that they are competing for resources, rather than working together to offer the best solutions for customers. Marty Zwilling First published on Inc.com on 4/5/2022. Sometimes the last thing you need are people who always say “yes.”

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Product Training Customer Custom 109

Startup Professionals Musings

JANUARY 6, 2023

Find market evidence of customers with means who are willing to pay for a solution. Even adding money won’t do it – you need to create a committed and engaged team and partners for marketing and sales, as well as production and distribution. Choose a business model that will win in the market. Pay attention to the market.

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Tips Startup Satisfaction Ideas 80

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The first phase was the rise of the media platforms: YouTube, Instagram, etcetera, that allowed creatives to build audiences. With new followers — today her account, @weworewhat , has 2.2

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Platform Marketing Tool Venture Capital 170

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. billion by 2022. But whatever the name, the opportunity is still there, and it’s large.

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Startup Social Media Study Guide 99

Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. Here are ten examples to get your creative juices flowing: Targeted direct marketing. billion by 2022. But whatever the name, the opportunity is still there, and it’s large.

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Social Media Study Guide Examples 70

Tech.Co

JANUARY 1, 2025

Despite only being launched in December 2023, the startup has already been profiled by Rolling Stone and Bloomberg and has grown its social media following by 200% throughout the first half of the year. Source: Amae Health Despite only opening in 2022, 2024 has been a huge year for Amae Health.

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AMA Startup Generative AI Platform 121