Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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Product Platform Advertising Acquisition 424

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MARCH 3, 2014

Los Angeles-based mobile advertising network Airpush , which is led by Asher Delug, is in the midst of being acquired by Israeli company Perion , according to a report Monday evening. airpush merger acquisition conduit perion rumor mobile advertising android' Perion owns Incredimail, Smilebox, and other Internet properties.

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Acquisition Report Advertising Mobile 153

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NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Adconion said that the acquisition will "significantly strengthen" its position in online video. READ MORE>>.

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Media Santa Monica Advertising Acquisition 224

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AUGUST 20, 2012

West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed.

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Advertising West Hollywood CitySearch Technology 168

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FEBRUARY 19, 2014

According to Shopzilla, it will use the acquisition of Connexity to help bolster Aisle A, its "Audience Activation" division. Gross is the former founder of Internet advertising firm Fastclick. connexity shopzilla merger acquisition online advertising fastclick' READ MORE>>.

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Ventura Advertising Incubator Acquisition 225

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APRIL 16, 2010

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Tags: marketing media social advertising break apogee. Break said it soft-launched the division in January. READ MORE>>.

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Social Media Media Marketing Advertising 230

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JUNE 12, 2013

Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition. Both were involved with understanding Beachmint''s lifetime revenue per customer (LTV), acquisition funnels, and handling mobile and tablet optimization. READ MORE>>.

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Mobile Marketing Santa Monica Advertising 249

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APRIL 27, 2015

Los Angeles-based online advertising technology developer Rubicon Project said Monday that it has completed its acquisition of Chango , which develops intent marketing technology. Rubicon had announced the acquisition on April 1st. The deal was worth $122M. Chango was based in Toronto, Canada. READ MORE>>.

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Acquisition Advertising Los Angeles Marketing 100

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DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. As part of the acquisition, StartEngine founders Howard Marks and Paul Kessler have both joined Adaptive Medias'' advisory board.

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Media Artificial Inteligence Incubator Advertising 191

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JUNE 27, 2016

VantagePoint Venture Partners and Rho Ventures--who own approximately 40% of ReachLocal--said it had agreed to tender their shares to Gannett as part of the acquisition deal. Gannett said it would use the acquisition of ReachLocal to accelerate its digital growth efforts. READ MORE>>.

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ReachLocal Woodland Hills Acquisition Advertising 189

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APRIL 23, 2018

billion in debt to fund content acquisition, production and development, potential acquisitions and strategic transactions, and other efforts, the company said this morning. Netflix most recently was looking to buy LA billboard advertising company Regency Outdoor Advertising , and has a major operation in Hollywood.

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Netflix Content Acquisition Hollywood 100

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MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

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Advertising Equity Acquisition Los Angeles 182

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JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. As part of the acquisition, the firm said it has changed its named to Ubermedia. Financial terms of the deal were not disclosed.

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Idealab Technology Council Southern California Pasadena 196

Both Sides of the Table

OCTOBER 25, 2014

I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. The reply was, “So many of our employees fly every week to projects and by seeing us advertised every time they fly they feel more proud working for our organization.” Ironic, of course. I promise.

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Press Course Google Writing 415

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JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. pulpo media entravision merger acquisition television radio online advertising siemer'

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Media Santa Monica Advertising Acquisition 173

TechCrunch LA

MAY 12, 2020

And n ow, even with the economy continuing to collapse, the company is on the prowl for new acquisitions and expects to spend tens of millions of dollars on new deals. The PlayerFM deal stands out as an example of what the company looks for in an acquisition target, said Ritter. ”

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Acquisition Media Los Angeles Google 136

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NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

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Incubator Advertising Mobile Class 153

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JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Financial terms of the acquisition were not disclosed. UberMedia said the acquisition would add to its family of applications, which now include UberTwitter, Twidroyd, and Echofon.

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Idealab Social Media Pasadena Acquisition 187

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DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced. READ MORE>>.

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Media Education Advertising Sales 173

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MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. tubemogul software digital video advertising merger acquisition exit' TubeMogul said in its S-1 Wednesday that it is looking to raise up to $75.0M READ MORE>>.

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Advertising Los Angeles Acquisition Software 173

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JANUARY 18, 2013

Ventura- and New York-based online advertising firm The Trade Desk announced Thursday that it has named Rob Perdue as its new Chief Operating Officer. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011. Perdue apparently helped to broker the acquisition of EyeWonder by MediaMind in 2011.

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Ventura Advertising Media Acquisition 185

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

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Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

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FEBRUARY 6, 2014

Westlake Village-based Conversant --the online advertising company which until a few days ago was known as ValueClick --said it has acquired Set Media , a digital video technology advertising company. Financial details of the acquisition were not announced. READ MORE>>.

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Westlake Village Media Advertising Acquisition 147

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SEPTEMBER 5, 2013

Los Angeles-based mobile advertising technology firm Gradient X , which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee , Amobee announed this morning. Financial terms of the acquisition were not announced. gradientx amobee merger acquisition digital advertising mobile' READ MORE>>.

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Advertising Acquisition Mobile Los Angeles 147

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AUGUST 8, 2012

Boingo Wireless , the Wi-Fi access point and network operator, is expanding out its services today, saying it has acquired Cloud Nine Media , a provider of Wi-Fi sponsorship and location-based advertising. Financial terms of the acquisition were not announced. and Canada.

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Media Advertising Acquisition Networking 166

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AUGUST 2, 2011

Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi , a provider of real-time, dynamic display advertising technology, in a deal worth $295M. ValueClick said the acquisition will help it meet the needs of marketers. Dotomi is base din Chicago, and has 160 employees.

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Westlake Village Advertising Acquisition Help 164

Both Sides of the Table

MARCH 1, 2011

Quigo Lands Overture as Client, Rejects Their Acquisition Offer. Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar.

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Google Startup Advertising Acquisition 302

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AUGUST 31, 2011

Westlake Village-based ValueClick said Wednesday that it has completed its acquisition of Dotomi , the provider of dynamic display advertising technology. ValueClick had announced the acquisition earlier this month, saying it would be worth $295M. ValueClick said it paid 7.1

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Westlake Village Acquisition Advertising Report 168

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SEPTEMBER 24, 2014

Science said the deal came as it was looking for a mobile advertising firm. science playhaven merger acquisition advertising network upsight' Financial terms of the deal were not disclosed. According to the two, the deal includes PlayHaven''s ad monetization, ad serving, and other tools. READ MORE>>.

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Advertising Networking Mobile Los Angeles 166

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SEPTEMBER 20, 2010

Tags: internet brands merger acquisition private equity advertising.

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Internet Brands El Segundo Equity Pricing 190

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JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. sense networks yellow pages merger acquisition cerberus' READ MORE>>.

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Networking Glendale Advertising Acquisition 153

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Revenue experiments (and failures).

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Metrics Sites Advertising Web 296

TechCrunch LA

FEBRUARY 19, 2020

. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Since launching the platform in 2018, startups from the Snap accelerator have gone on to acquisition (like Stop, Breathe, and Think, which was bought by Meredith Corp.)

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Artificial Inteligence Social Network Los Angeles Snapchat 331

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JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

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Advertising CPC Tool Startup 203

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MARCH 28, 2013

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing.

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OpenX Marketing Advertising Los Angeles 180

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NOVEMBER 11, 2010

At the time of the acquisition by R.H. Tags: business business.com shutdown employment jobs donnelley local search marketing yellow pages advertisement. Donnelley's interactive unit, but later left the firm. Donnelly, the firm had employed 100. READ MORE>>.

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Santa Monica Southern California Advertising Content 236

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NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

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Media Acquisition Equity Advertising 164