Startup Professionals Musings

FEBRUARY 11, 2023

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.

Startup 118

Startup Satisfaction Custom Customer 118

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

MAY 16, 2020

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.

Satisfaction 174

Satisfaction Custom Customer Outsource 174

socalTECH

MAY 18, 2010

Los Angeles-based Demand Media , the user-generated content venture of Richard Rosenblatt, has new competition this afternoon, from Yahoo , after Yahoo announced it would acquire content publishing firm Associated Content. Financial terms of the acquisition of Associated Content were not disclosed.

Yahoo 150

Yahoo Demand Content Media 150

Startup Professionals Musings

JANUARY 17, 2022

Revenue and competitive position followed. For many companies, the long game is choosing the right strategic partners and acquisitions. A focus on looking good as an acquisition or IPO candidate has undermined many startups. Facebook’s winning strategy was a laser focus on increasing active user counts and time spent online.

Startup 144

Startup Social Media Metrics Custom 144

socalTECH

MARCH 11, 2013

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. Pricing on the new tool was not announced.

Advertising 138

Advertising San Diego Mobile Pricing 138

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. For Customer Acquisition and Loyalty. The post edo Raises $15 Million to Scale Up Its Hold on The Payments and Advertising Sector appeared first on TechZulu. Personalized Card-Linked Offers.

Advertising 64

Advertising Media Networking Capital 64

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Understanding competitive early mover requirements.

Organization 94

Organization Invest Custom Customer 94

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. a month for a subscription.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Understanding competitive early mover requirements.

Organization 173

Organization Invest Custom Customer 173

Both Sides of the Table

JANUARY 19, 2015

Your tech needs to add value to content producers, the audience and advertisers. And given that Facebook and Twitter currently pay you zero for content marketing and Google SEM charges you for customer acquisition – what exactly are you b g about? You must invest in technology. Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JUNE 12, 2010

Competition: Chegg (has raised $144 in debt and equity)—estimated by Steven Carpenter ( TechCrunch ) to be 10x more unique visitors than BookRenter (during peak book renting seasons) with nearly $140mm in revenues for 2010. -New Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. We’ve worked with lots of startups at different points in the funnel, starting from the ground up and working with them through various rounds of funding, all the way through acquisitions, including two by unicorns. The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

JULY 10, 2015

It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. The goal is for your visitor to be redirected to the site or product being advertised. With this model, advertisers pay for the number of times an ad is shown regardless of whether it is clicked on.

Advertising 99

Advertising CPC PPC Sites 99

socalTECH

FEBRUARY 17, 2011

The buy puts ReachLocal squarely into the fast growing area of daily deals, but also potentially into competition with such companies as Groupon and LivingSocial. To get some perspective into ReachLocal's entry into the daily deals space and where it sees the acquisition fitting, we spoke with Zorik Gordon , CEO of the company.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Who do you view as your biggest competition?

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

FEBRUARY 8, 2015

Marketing-driven customer acquisition. Traditional marketing efforts (advertising and promotions) are still important. Word-of-mouth driven customer acquisition. They operate like competitive retention, forcing you to win every transaction over competitors. The challenge is to measure resources spent against return.

Custom 100

Custom Customer Satisfaction Social Media 100

Both Sides of the Table

JUNE 20, 2014

Last year at this time I spoke at VidCon and gave this presentation in which I said YouTube was “the Walmart of Online Video” but I also commented that I felt YouTube was vulnerable to competition because their rev share to MCNs wasn’t high enough to allow MCNs to build a profitable business inside of YouTube.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools. Attract, train, and reward only the best leaders.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

APRIL 15, 2019

Revenue and competitive position followed. For many companies, the long game is choosing the right strategic partners and acquisitions. A focus on looking good as an acquisition or IPO candidate has undermined many startups. Facebook’s winning strategy was a laser focus on increasing active user counts and time spent online.

Social Media 87

Social Media Metrics Custom Customer 87

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

Startup Professionals Musings

OCTOBER 11, 2013

Marketing-driven customer acquisition. Traditional marketing efforts (advertising and promotions) are still important. Word-of-mouth driven customer acquisition. These operate like competitive retention, which means you must win every transaction over competitors. Nobody said it would be easy. Get busy.

Custom 97

Custom Customer Satisfaction Social Media 97

Startup Professionals Musings

JULY 29, 2017

For more complex or creative projects, where required hours to complete the work are less predictable, your experience, work ethic, and productivity are competitive advantages. Know your competitive value. These include office space and supplies, travel, training, bookkeeping, advertising, and many others.

Pricing 68

Pricing Entrepreneur Mentor News 68

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

MARCH 29, 2010

The firm's CEO and founder, Jeff Green , was a co-founder of AdECN, the Internet advertising exchange acquired in 2007 by Microsoft. The two we're disclosing right now are Jerry Neumann, who ran mergers and acquisition for Omnicom, and Josh Styleman, CEO of Reprise Media, which was sold to IPG and became their search product.

Advertising 157

Advertising Startup Media Marketing 157

Startup Professionals Musings

JANUARY 16, 2015

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.

Satisfaction 101

Satisfaction Entrepreneur Custom Customer 101

socalTECH

MARCH 6, 2017

Some might be looking for some liquidity, they might want to sell their app outright, or it could be they want to cut a deal on the publishing side, and get some helping out with advertising and monetization. It seem that now, versus a few years ago, it's a lot more competitive to try to get out and acquire a user profitably for an app.

Media 153

Media Mobile Startup Acquisition 153

socalTECH

FEBRUARY 9, 2010

Advertisers. www.pitchtheangels.com) Join Tech Coast Angels members and other start up investors at the 5th Annual Los Angeles Fast Pitch Competition. Yarnell Design (www.masonyarnell.com/tech). Brilliant web and iPhone app design. Tech Coast Angels Fast Pitch - February 24th - UCLA.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

JANUARY 14, 2011

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. You mentioned that you've been growing the company recently, and made a recent acquisition? READ MORE>>.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

NOVEMBER 14, 2012

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other cost of sales. Cost of customer acquisition. Customer acquisition cost is calculated by dividing total acquisition expenses by total new customers over a given period. Operating productivity.

Metrics 106

Metrics Startup Sales Statistics 106

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. There is still a place for paid advertising. Mashable claims there are 150,000 new web sites created per day. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

DECEMBER 17, 2013

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Cost of customer acquisition. Customer acquisition cost is calculated by dividing total acquisition expenses by total new customers over a given period. Operating productivity.

Metrics 100

Metrics Technical Review Sales Custom 100

Both Sides of the Table

SEPTEMBER 15, 2013

Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent. It is the world’s best customer acquisition for video consumers to get them to come to your O&O where you can make your $25 CPMs. Except for 2 things: 1.

Networking 366

Networking Media Content Custom 366

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. How has this reality impacted your customer acquisition strategies? Then we started advertising and getting media attention. but we don''t.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

NOVEMBER 27, 2017

Look at competition for the numbers to beat, but in the consumer space, it usually takes millions to be the dominant player. Users can be advertisers, consumers, sellers, or passengers. A startup with innovation and high entry barriers is the most attractive candidate for investors and acquisition partners.

Netflix 54

Netflix Social Media Competition Custom 54