socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

Startup Professionals Musings

FEBRUARY 11, 2023

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage.

Startup 118

Startup Satisfaction Customer Custom 118

Startup Professionals Musings

MAY 16, 2020

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

socalTECH

SEPTEMBER 11, 2018

Financial details of the acquisition were not announced. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017. San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital.

CPC 100

CPC SEM San Diego Commerce 100

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

NOVEMBER 17, 2009

Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Tags: sponsor advertisement. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology. Register now!

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

FEBRUARY 9, 2010

Yarnell Design (www.masonyarnell.com/tech). Brilliant web and iPhone app design. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Advertisers. We are seeking a Product Marketing Manager, who plans, develops, and implements marketing programs designed to increase product penetration of commercial customers. Southern California's high tech news and companies. Think Glendale.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Performance marketing also demands accountability.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. We are seeking a Product Marketing Manager, who plans, develops, and implements marketing programs designed to increase product penetration of commercial customers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

MARCH 1, 2012

in 2009, and through that process I learned a lot about local businesses, and about customer acquisition pain points. One of the things I heard often when doing any marketing, was that although local businesses would get customers from their advertising efforts, the didn't know when they were coming back. That led me to Punchcard.

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Sign up today, and you'll get the chance to use the latest Microsoft design, development, and productivity tools for up to three years. They include: Sponsors. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. One of his biggest accomplishments there was championing the acquisition of StubHub. ” After PayPal, StubHub is widely seen as eBay’s second most profitable acquisition. He was stubborn.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. ► August (3) Venture Capital - What's the rush?

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Startup Professionals Musings

JANUARY 16, 2015

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage.

Satisfaction 101

Satisfaction Entrepreneur Customer Custom 101

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I think everybody heard about this acquisition. On the founder’s side it’s about taking money off of the table and / or having strategic reserves for big acquisitions. But I made it for a reason. M&A Discussion.

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. How profitable is my product or service?

Startup 286

Startup Technical Review Customer Custom 286

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Krishna drives the advertising and marketing strategy at Mobclix, the only real-time bidding mobile ad exchange, enabling over 35 ad networks to reach targeted inventory across over 15,000 mobile apps.

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

APRIL 2, 2016

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage.

Satisfaction 61

Satisfaction Startup Customer Custom 61

Startup Professionals Musings

NOVEMBER 27, 2017

Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of “ Founders Space ,” designated by Inc.com as one of the top ten incubators and accelerators in the world. Users can be advertisers, consumers, sellers, or passengers.

Netflix 54

Netflix Social Media Competition Customer 54

socalTECH

FEBRUARY 24, 2010

We sat down with Scott Morrow President of Curatemedia, to hear more about the firm's strategy and the thinking behind the acquisition and new investment in the firm. For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally. What's the strategy behind acquisitions?

Content 165

Content Demand Sites Media 165

socalTECH

JULY 20, 2011

However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. There was an opportunity to capture htose advertiser dollars, and do it by serving up a product that was compelling to both advertisers and consumers. I ended up exploring other things.

News 173

News Entertainment Startup Bertelsmann 173

InfoChachkie

AUGUST 4, 2014

How has this reality impacted your customer acquisition strategies? Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did. Whether our presence is print advertising or we are featured in a story, print just doesn''t sell like it used to.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Tech Zulu Event

OCTOBER 28, 2011

It’s the first performance-based marketing platform specifically designed for the music industry. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. After its acquisition by Playdom, he was most recently head of the Acclaim studio and Sr. Gold Sponsor. .

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Tech Zulu Event

OCTOBER 24, 2013

He also leads mergers and acquisitions and ran the acquisitions of SGN, MindJolt and HallPass Media. He joined SGN from Fox where he was Vice President of Business Development and worked on the acquisition of MySpace and the launch of Hulu. It generates revenues through Subscription, Virtual Currency and Advertising.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They had mail, IM, groups, answers, etc.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Frank Addante

MAY 15, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” Income statements are designed according to accounting standards that are designed to “match revenues & costs in the period for which they should be attributed.”

Startup 418

Startup Venture Capital Sales Technical Review 418

Tech Zulu Event

OCTOBER 28, 2011

It’s the first performance-based marketing platform specifically designed for the music industry. As a result, the team transformed the advertising industry with the creation of the first in-image ad network. After its acquisition by Playdom, he was most recently head of the Acclaim studio and Sr. Gold Sponsor. .

Idealab 49

Idealab Tech Coast Angels Startup Platform 49

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. IdeaLab has created 75 companies, leading to 8 IPOs, 35 or so acquisitions and more than 5 companies worth in excess of $1 billion. It’s still there 30 years later!

Competition 350

Competition Idealab Product CitySearch 350

Frank Addante

MAY 8, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Advertising was the answer! No, it’ Startup 2.0: The Internet is Coming!

Startup 40

Startup Advertising Web Design Venture Capital 40

socalTECH

AUGUST 4, 2011

One of the core pieces of that technology was around marketing and customer acquisition. Though the company moved well beyond those days, it's essentially the software I had designed, the same product. The reason was, we had built YLighting on the side, so we had to create something that was essentially running itself. I grew up here.

Startup 210

Startup Marketing Customer Custom 210

Tech Zulu Event

MAY 9, 2014

Their solution is ingenius in its design. Ohmconnect - “AirBNB for energy” solves the ever-growing energy crisis by recruiting the help of everyday utility users. Ohmconnect - “AirBNB for energy” solves the ever-growing energy crisis by recruiting the help of everyday utility users.

Startup 111

Startup Mobile Commerce Education 111

Frank Addante

APRIL 16, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Recently, I have been looking very closely at the online advertising market. Inventing Stuff, Obviously Impossible?

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MAY 20, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Inventing Stuff, Obviously Impossible? Be scrappy.

Entrepreneur 40

Entrepreneur Blogging Startup Venture Capital 40

Frank Addante

DECEMBER 22, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. My third startup, L90 (Startup 3.0) , was in a very crowded, highly competitive online advertising market. Zondigo, Inc.

Startup 40

Startup Competition Venture Capital Advertising 40

Both Sides of the Table

JANUARY 17, 2011

The need for creativity extends well beyond product design. Yet most startups seem to constrain creativity to product design. Specifically they pointed out that I didn’t cover all of the innovation they had done around the future models of advertising. Many people are visual thinkers. So I thought I would.

Writing 356

Writing Startup Ideas Summary 356