socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report.

Advertising 113

Advertising Southern California IP VentureNet 113

Startup Professionals Musings

AUGUST 21, 2021

That requires work and risk to comply with reporting requirements of the SEC, including the additional accounting and reporting processes. Of course, customer relationships, and penetration into new market segments are also critical elements. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

JANUARY 25, 2017

San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Financial details of the acquisition were not announced. The acquisition was announced last week. READ MORE>>.

Capital 100

Capital San Diego Acquisition Report 100

socalTECH

OCTOBER 26, 2010

Woodland Hills-based ReachLocal , the provider of local online marketing services for small and medium sized businesses, reported its results Tuesday, saying that it had $77.1M The firm reported a net loss of $2.8M, compared with net income of $14.9M The firm reported a net loss of $2.8M, compared with net income of $14.9M

ReachLocal 200

ReachLocal Woodland Hills .Net Southern California 200

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. At the moment, Monahan is a mentor at 500 Startups, where he guides early stage companies in social media marketing.

Social Media 82

Social Media Media Marketing Startup 82

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

FEBRUARY 26, 2016

However, three local startups-- OpenX , Steelhouse , and Thrive Market all have pushed past the $100M mark in the last few months with public announcements. OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food. READ MORE>>.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. For Customer Acquisition and Loyalty. It reports to have extended more than 200 million card-linked offers to consumers nationwide in the last three months. Personalized Card-Linked Offers.

Advertising 64

Advertising Media Networking Capital 64

TechCrunch LA

JANUARY 23, 2020

Bytedance owns the Resso trademark , so it’s a good bet that it will make its way to more markets soon. Possibly with features that differentiate this later entrant from others in the market? Resso was long rumoured and eventually spotted in the wild at the end of last year when Bytedance tested the app in India and Indonesia.

Services 182

Services Los Angeles Media Marketing 182

Startup Professionals Musings

SEPTEMBER 11, 2021

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month.

Startup 121

Startup Metrics Customer Custom 121

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And of course they are also focused on the US Hispanic market. I was trying to be more analytical than critical. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

Southern California 140

Southern California IP Orange County Glendale 140

Tech.Co

FEBRUARY 12, 2019

The marketing and advertising industry came in third, and the construction industry came in second. Respondents were most likely to report revealing secrets to colleagues after drinking at a work event or complaining about work issues in a way they later regretted. This actually might be easier than you think.

Study 128

Study Startup Slides Advertising 128

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Southern California's high tech news and companies. Technology.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

DECEMBER 11, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Technology.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser. How big is YP.com?

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

NOVEMBER 17, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tags: sponsor advertisement. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

Orange County 113

Orange County Southern California IP Glendale 113

Tech.Co

JANUARY 6, 2020

A few high-profile acquisitions put Spotify into the running against Apple, while buzzy new startups like Luminary jumped into the pool as well. 90 million Americans are listening to podcasts, with more every day. Your best shot is likely through a crowdfunding service, like Patreon. Above all, don't start a podcast hoping to get rich quick.

RSS 104

RSS Startup Media Template 104

socalTECH

FEBRUARY 9, 2010

Binary Pulse Technology Marketing (www.binarypulse.com). Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Tech Zulu Event

OCTOBER 23, 2013

AICPA-compliant valuation reports. If the valuation firm made certain assumptions or didn’t address certain things in certain ways, this could slow down the acquisition and/or have a negative economic result. From income approaches to market approaches to cost approaches (and don’t forget custom methods!), Variety of approaches.

Company 102

Company Companies Startup Acquisition 102

socalTECH

JULY 20, 2011

It came about, because we saw a gap in the market around entertainment news written for the 18-34 consumer segment. There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. We're going after a large and fast growing market.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition 287

Acquisition Develop Development Conference 287

Frank Addante

MAY 24, 2007

► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Inventing Stuff, Obviously Impossible? Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

MARCH 26, 2012

It can help expand your product, team, market share, revenue, or geographic presence. Having overseen a number of acquisitions in my career, I’ve learned that it’s just as much art as it is science, and the devil is in the details. The first thing most people think about is, “How does this acquisition affect me?”

Company 61

Company Companies Acquisition Report 61

Startup Professionals Musings

FEBRUARY 26, 2013

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month.

Startup 106

Startup Metrics Customer Custom 106

Both Sides of the Table

JULY 1, 2010

Rumored to have turned down acquisition offers from Yahoo and Facebook. Company plans to use the capital to build out sales and marketing and r&d. -a Makes money by partnering with brands and marketers to publish location-triggered content. Company reports 250,000 users in 49 countries with 1mm+ application downloads.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

MAY 9, 2014

He gave a glimpse into the 500 Startups program, including, but not limited to: Weekly roundup meetings with all hands to report wins and losses. So far, after every batch completion, that’s been the number one benefit reported by almost all our startups. It sits above curriculum, investor connections, etc. ” Demo Day.

Startup 111

Startup Mobile Commerce Education 111

Both Sides of the Table

MAY 4, 2010

Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon. the funding and market coverage. If you want to run marketing campaigns you need to know who influences whom and in which product categories and geographies.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Frank Addante

MAY 15, 2006

► February (1) What do you do when a reporter you admire misrepre. Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. How will we.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

APRIL 16, 2007

► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Inventing Stuff, Obviously Impossible? Startup 3.0:

Google 40

Google Advertising Startup Venture Capital 40

Both Sides of the Table

MAY 23, 2012

The most recent report to weigh in on the troubles of the industry was produced by the esteemed Kauffman Foundation. Contrary to some press reporting, the boom in startups, the creation of accelerators and seed funds as well as the deserved popularity of AngelList do not signal doom for our industry. Thank you, Aaron Sorkin!

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Tech Zulu Event

OCTOBER 28, 2011

It’s the first performance-based marketing platform specifically designed for the music industry. Additionally, the database includes on-street meter and sign restrictions in the top 26 US markets. As a result, the team transformed the advertising industry with the creation of the first in-image ad network.

Idealab 77

Idealab Tech Coast Angels Startup Platform 77

Frank Addante

DECEMBER 22, 2006

► February (1) What do you do when a reporter you admire misrepre. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Inventing Stuff, Obviously Impossible? Startup 3.0:

Startup 40

Startup Competition Venture Capital Advertising 40