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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Next, define what you need from a metrics and reporting standpoint. Don’t overcomplicate things with reporting tools. This isn’t a simple, first-cut acquisition pipeline!

Metrics 260
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Report: Spaces Acquired By Apple

socalTECH

A report, from Protocol, said the acquisition came after Spaces announced a shutdown of its services last week. The company had attempted to pivot into the virtual reality video conferencing market in the last few months. Spaces was led by CEO Shiraz Akmal. READ MORE>>.

Report 113
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s

Product 424
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Faraday Future Plans Move To Public Markets Via SPAC

socalTECH

Los Angeles-based electric automobile developer Faradyay Future is hoping to make a move to the public markets, via a special purpose acquisition company (SPAC), according to reports. The company's CEO, Carsten Brietfield, disclosed the possibility of the SPAC move on Monday. READ MORE>>.

Marketing 100
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Customer 100
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Triller Seeking To Go Public Via SPAC, Says Report

socalTECH

Los Angeles-based social application developer Triller , which competes head to head against TikTok , is seeking to reach the public markets through a SPAC (special purpose acquisition company), according to a report. Reuters cited "people familiar with the matter" for the report.

Report 113
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Report: Snap In Talks To Acquire Dubsmash

socalTECH

Venice, California-based Snap , the parent company of Snapchat , has reportedly been in talks with New York-based Dubsmash on an acquisition, according to The Information, which says that Facebook also has been talking with the TikTok competitor. The Information cited "a person familiar with the matter".

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