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“Wow, That Was an Exciting Conference!”

Steve Reich

Now tell the truth, have you ever said that after a Banking/FinTech conference? Josh made a number of unique and sometimes controversial points: Community bankers know banking and customers. FinTechs know technology and fundraising, not customers. FinTechs bring bankers new customers at zero cost. Good customers?

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Building relationships, partnering with social media experts on events (SBTwestival and 140 Conference Meetup), learning at events, building a following, testing any and all formats/venues, integrating social media into our radio show.

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7 Lessons From Airbnb and Uber On Customer Values

Startup Professionals Musings

Many notable recent successes, including Airbnb and Uber, have done it by finding disruptive customers, with essentially no new technology. They seek customers willing to decouple from accepted buying models, or are actively looking for a better total experience. Instead seek out customers they can’t or won’t serve.

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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

You may focus only on Facebook, and missing customers who expect to see you on Instagram and YouTube. Get interactive with online users and customer feedback. Publishing your content is positive, but responding to customers online multiplies your impact. Sponsor customer events for visibility and giveaways.

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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty.

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Balance Your Focus Between Passion And Perspiration

Startup Professionals Musings

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty.

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Reflections On 2019: Peter Cowen, Sutton Capital Partners

socalTECH

Socaltech has partnered with Sutton Capital Partners with their Recurring Revenue Conference for several yars. While it was a good year for our merger and acquisition practice in the SaaS and fintech space, our most exciting news is in our merchant banking sector where we invest in and advise growth companies often for several years.

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