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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Of course, you need work with partners and channel to quantity their costs and contributions and normalize total results. Are you making the proper investment, and is it paying off?

Customer 100
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Why I Doubled Down on YouTube Investments with MiTĂș

Both Sides of the Table

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. And of course they are also focused on the US Hispanic market. We will obviously take a page out of their successful playbook.

Invest 291
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. You’ll have no idea when you’re off course. Customer Acquisition. If you have multiple versions of your product, how many are web vs. mobile?

Metrics 346
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User Interface Beyond the Web Site

SoCal CTO

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

Web 150
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. Of course, everyone is happy when the numbers keep going up, but the data needs to be mined constantly for deeper meanings and trends. Cost of customer acquisition.

Metrics 100
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How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes. While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees.

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Interview: Kevin O’Connor of FindTheBest

InfoChachkie

We all make important, complicated decisions in our life and having accurate, objective data about our choices allow us to find and compare products that meet our needs. Hmmm, I actually don’t read other entrepreneurial books or blogs – except infoChachkie of course [Editor’s Note: Kevin is clearly full of it here!].