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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. I= increase revenues.

Marketing 156
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indie Semiconductor Acquires TeraXion

socalTECH

Aliso Viejo-based indie Semiconductor, a developer of semiconductors for the automotive industry, says it has signed a definitive agreement to acquired TeraXion, a designer and manufacturer of photonic components. According to indie, the acquisition will help it in the rapidly growing LiDAR market.

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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211
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Hiring Developers Before Product/Market Fit?

SoCal CTO

Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit.

CTO Hire 205
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Platinum Equity Acquires Unical Aviation

socalTECH

Los Angeles-based private equity investor Platinum Equity said this week that it has signed a definitive agreement to acquire Unical Aviation, a provider of aircraft parts and components to the global commercial aerospace market. Financial terms of the acquisition were not announced.

Equity 113
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On Funding?—?Shots on Goal

Both Sides of the Table

Shots on Goal Being great as a startup technology investor of course requires a lot of things to come together: You need to have strong insights into where technology markets are heading and where value in the future will be created and sustained You need be perfect with your market timing. I’ve definitely been wrong on market value.

Funding 294