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Diversis Capital Backs SalesRabbit, Eyes Acquisitions

socalTECH

In a statement, Diversis co-founder and Managing Partner Ron Nyot said that it is now "actively identifying strategic add-on acquisitions to broaden the product portfolio.". SalesRabbit offers up both native mobile and web-based software aimed at field sales organizations. The company is based in Utah.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). I paraphrase here the key challenges he identifies, adding my own insights: Marketing ROI requires cross-enterprise information. Are you making the proper investment, and is it paying off?

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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

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QLess Acquired By Private Equity Investor

socalTECH

Pasadena-based QLess, which develops software for managing virtual customer waiting lines, said on Tuesday evening that it has been acquired by Palisades Growth Capital, along with a syndicate of un-identified family offices. Financial terms of the acquisition were not announced. QLess is led by President and CEO Mark Tapling.

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Fifth Wall Raises $300M In SPAC IPO

socalTECH

Los Angeles-based property technology investor Fifth Wall has raised $300M in a Special Purpose Acquisition Company (SPAC) last week, Fifth Wall Acquisition I. Fifth Wall Acquisition I said it had not yet selected any business combination target for the SPAC.

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CerraCap Ventures Gets Exit At Totient

socalTECH

Financial details of the acquisition were not announced. Totient was developing a drug discovery platform which used human immune responses to identify novel antibodies and their therapeutic targets. CerraCap Ventures said it made its investment in Totient out of its second fund, CerraCap II LP.

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Startups Need Mergers And Acquisitions For Growth

Startup Professionals Musings

This strategy is called “organic growth,” yet it alone may yield only a fraction of the potential you could achieve, unless you add the additional strategies of partnerships and M&A (mergers and acquisitions). Actively pursue mergers and acquisitions. Overreliance on acquisitions drains resources and de-motivates internal teams.