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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). In my experience, your biggest challenge will be to rationalize the disparate input from your sales and marketing organizations, who each want more resources and more credit for ROI.

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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Here investors are looking for feature problems or quality issues on the current product. Make sure all business processes are documented and integrated. Status of the solution.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Here investors are looking for feature problems or quality issues on the current product. Make sure all business processes are documented and integrated. Status of the solution.

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. We successfully accelerated our product innovation schedule to deliver, in record time, solutions to meet these challenges.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. Customer Acquisition. How many adds came through organic SEO? If you have multiple versions of your product, how many are web vs. mobile?

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5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

According to Patrick Vlaskovits another proselytizer of the term, “Growth hacking comes after the early stage chaos and post-product-market-fit.”. If you build it, they may not come : So, you’ve launched your product, and people use it and seem to like it. It’s the whole conversion flow.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. They have production facilities in Mexico where they have been creating lower-cost video for traditional TV for many years and they pivoted this facility to producing for YouTube.

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