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Platinum Equity Buys Quark, Eyes Acquisitions

socalTECH

Los Angeles-based private equity firm Platinum Equity has acquired Quark , the developer of page layout software, according to the firm this morning. Platinum did not disclose financial details of the buy, however, said that it is looking to expand Quark's product breadth and depth, plus create an acquisition strategy.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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ReachLocal Buys SMB:LIVE

socalTECH

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed. READ MORE>>.

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Google Wants to Disrupt Home Automation with $3.2 Billion Nest Acquisition

Tech Zulu Event

Google’s acquisition of Nest gives the the co-founders an early exit and resources to up their hardware game. Nest is not Google’s first hardware acquisition. They’re already delivering amazing products you can buy right now–thermostats that save energy and smoke/CO alarms that can help keep your family safe. .

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CrazyEgg Buys Hello Bar

socalTECH

Orange County-based heatmap software developer CrazyEgg has acquired Hello Bar , a developer of customizable, web toolbars which help encourage actions from web site visitors. According to TechCrunch, the buy included only the Hello Bar product, and not its team. Financial terms of the buy were not disclosed. READ MORE>>.

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DivShot Acquired By Google

socalTECH

Los Angeles-based Divshot , which had offered up hosting of static web pages for web developers, has been acquired by Google , and will join Gogole's Firebase software development team. Divshot says it will shut down all of its products and services as of Monday, December 14th, 2015.

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The Trade Desk, Acquisio Partner

socalTECH

Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. According to the firms, the two will provide an integrated search and display marketing product. and other firms. READ MORE>>.

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