Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. I could not do justice to Ad.ly’s own response, which is wonderfully put forth in this article by our CEO, Arnie Gullov -Singh. Let me explain. While Ad.ly

Advertising

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. This article originally appeared on Forbes HERE. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Skimlinks For The Video Age.

Customer

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media

Both Sides of the Table

NOVEMBER 29, 2009

A good friend of mine was features on the front cover of the LA Times business section with a glowing article. Press doesn’t mean anything other than free advertising. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50. PR is subtle.

Venture Capital

socalTECH

OCTOBER 14, 2014

The company said its new INglibe offering will provide premium, in-view video ads, which rolls out a video player when people roll past an article. The company said its new advertising offering will reach over 100 million monthly impressions across its enthusiast sites. evolve media video advertising inglide images publishing'

Media

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising

InfoChachkie

MAY 19, 2014

A version of this article previously appeared on Forbes. Yet, that’s exactly who the Atlantic called out in an article last week (along with Apple), and they’re right. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Quick - name a phone company. Yep, Facebook is a phone company.

Company

socalTECH

OCTOBER 20, 2010

Netbat is a new technology that takes online editorial content--such as photos in news articles--and provides interactive multimedia apps related to that content. Tags: brand affinity technologies pepsi advertising celebrity netbat. Ryan and Chad Steelberg are known for their last startup, dMarc Broadcasting, to Google. READ MORE>>.

Technology

socalTECH

MARCH 24, 2011

The portal features articles about the.ORG domain, which were created by Demand Media's creative professionals. eNom also said it will offer its customers the ability to use rotating articles from Demand Media for their hosted domains. eNom said it will offer up Demand's content through a service called RichContent. READ MORE>>.

Demand

socalTECH

APRIL 10, 2014

For this afternoon''s contributed article, we''re featuring Dale Carr , the CEO of LeadBolt , who offers some tips to score a career in today''s high tech industry. Read the rest of Dale''s article on Five Secrets to Landing your Dream Job in the Mobile Industry. LeadBolt is based in Los Angeles and Sydney, Australia. READ MORE>>.

Mobile

socalTECH

JULY 19, 2010

According to the firm, which is run by Julie Schoenfeld, the new tool helps newsrooms and editors to determine the biggest demand for articles, and help publishers monetize their content based on that demand. Perfect Market claims early users of the new tool are seeing a 20X increase in their advertising revenue by using the package.

Content

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. perfect market taboola merger acquisition content advertising optimization software idealab' READ MORE>>. Financial terms of the buy were not disclosed. READ MORE>>.

Rustic Canyon

socalTECH

JUNE 12, 2015

Venture capitalists, who once were pouring money into the advertising technology area, have shut off the spigot for ad tech--according to an article in the WSJ this week. Ad tech companies, once the darling of Sand Hill Road, are having a hard time even getting a meeting , according to the report.

Report

socalTECH

MAY 18, 2010

Associated Content, much like Demand Media, pays users to "crowdsource" articles about various topics which might be of interest to Internet users and web searching. Both firms develop "evergreen" articles about popular topics, which they then sell advertising against.

Yahoo

socalTECH

FEBRUARY 20, 2013

The firm says it now has more than 28 million registered users, and saw a 38 percent increase in advertising and sponsorship revenue from 2011 to 2012. The firm's site offers up articles on health, food, relationships, diet, and more. Actual financial details were not released by the company. million unique visitors a month.

Advertising

socalTECH

DECEMBER 17, 2012

Online local business advertising firm Local Corporation announced this morning that it has launched a new, industry-specific website focused on the heating, ventilation, and air conditioning (HVAC) market. The new site offers educational articles and other information aboud HVAC services, and will generate leads for local businesses.

Marketing

socalTECH

MARCH 27, 2012

As part of the launch, eHow said that RadioShack has partnered with the firm as part of the channel launch, helping to add two experts (Carley Knoblach, Digitwirl.com and Jon Rettinger, TechnoBuffalo.com) who will contribute articles and answer questions for the channel. READ MORE>>.

eHow

socalTECH

MARCH 16, 2011

eHow said it has organized information on the site into six new channels, covering Home, Money, Style, Health, Family and Food; started building new, feature length articles and videos produced by Demand Media Studios; added toosl to help users drive curation of the site; and more. READ MORE>>.

eHow

socalTECH

SEPTEMBER 24, 2009

For our Insights and Opinions section today, we have an article from Scott Edward Walker, an attorney at Walker Corporate Law Group, who gives his list of five common mistake that entrepeneurs make in raising capital. Read the full article on our Insights and Opinions section.

Entrepreneur

Both Sides of the Table

APRIL 11, 2011

It is absolutely MVP of advertising. If you keep a blog make sure you have ReTweet buttons prominently placed near your article. So if you liked this article, please find that nice little Tweet button near the top and share the love or share your own viral tips in the comments section below. Can we do 10 variants?

Buzzfeed

socalTECH

MARCH 1, 2010

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

Altadena

InfoChachkie

JULY 15, 2013

A version of this article previously appeared in The Wall Street Journal . If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! Advertising - "We will monetize our customers via online ads.". Don''t Define Scale Too Early.

RSS

socalTECH

NOVEMBER 3, 2010

Among the big changes to the site is a new focus on coupon deals, which highlights deals from local companies; new content and articles; weekly circulars and grocery store ads; and a number of social tools. Tags: local.com paid search advertising local business coupon social. The firm has also changed its logo and branding.

Sites

socalTECH

MAY 31, 2012

Diffbot's API helps developers extract text from web pages, including analyzing pages for major parts such as headlines, advertisements, articles, and more. Dayton is joinig the company's board, according to TechCrunch, and will be taking an "active role in the company." READ MORE>>.

Southern California

Both Sides of the Table

NOVEMBER 8, 2010

This article originally appeared on TechCrunch. Once this new service became popular then the media companies could control the rules of distribution & advertising. But they generally don’t even allow advertisers to purchase ads for a single show let alone ads targeting YOU by reading your cookies on your computer.

Hulu

socalTECH

OCTOBER 2, 2013

The company--which provides native advertising technology--said the new name "fully conveys" its company''s mission. Revenue.com''s services are used by advertisers and publishers, to integrate sponsored articles and videos into content. revenuecom advertising native rename virurl revenue' READ MORE>>.

Santa Monica

InfoChachkie

JUNE 23, 2011

free weekly Infochachkie articles! The catalyst was that we saw the demand and it was confirmed by some of the leading advertisers in the marketplace. Pre DataPop, the way advertisers delivered a compelling message was a bunch of search analysts and Excel spreadsheets trying to put together ads.

Yahoo

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising

socalTECH

AUGUST 6, 2012

We looking our studio system and listening platform, and figured out many thousand travel articles we could write for them, worked on the format, and found writers, who had been reviewed and rated, with at least five years of travel writing experience to help. Can you explain that process? It all goes back to creating content for real life.

Demand

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Are sponsors interested in such highly targeted sites, rather than the broad reach?

Networking

Both Sides of the Table

JUNE 20, 2014

I was an early and tireless advocate for the growth of the Internet video ecosystem and as virtually every article I wrote made clear I believe the 800-pound-gorilla is YouTube and will remain so for the foreseeable future. Indeed we are already seeing that online.

Invest

socalTECH

MARCH 4, 2014

demand media content marketing advertising experian infographics' Pricing details on Demand Media''s expanded offerings were not announced. READ MORE>>.

Demand

InfoChachkie

JANUARY 4, 2016

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. The More Things Change, The More Things Change.

SaaS

socalTECH

AUGUST 21, 2014

Today''s Insights and Opinions article comes from longtime socalTECH reader Frank Addante --who recently took Rubicon Project public. When you''re looking to disrupt any industryadvertising, yogurt, VoIP technology, or whateverbegin with learning everything you can.

Entrepreneur

Both Sides of the Table

MAY 24, 2021

innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. I argued this very public in favor of A16Z when the WSJ ran an article questioning their returns. From the article … And if you didn’t back A16Z because you were influence by their “interim marks”?—?DOH!

Venture Capital

socalTECH

MAY 29, 2012

Today, we have a piece from Frank Addante , serial entrepreneur and the CEO and founder of Rubicon Project , the Los Angeles advertising technology developer. Read Frank's article, Long To-Do List? In our Insights and Opinions section, we feature opinions, advice, and more from notable people in the local technology industry.

Email

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! 10) Rob, why does the world need RingRevenue? . “In

Marketing