socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Custom Insurance Programs for Technology Companies. Advertisers. your business on the map with national news coverage and blog buzz for only $999 a.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. Some reject pre-roll ads because they increase the viewer abandonment rate.

Custom 133

Custom Customer Entrepreneur Advertising 133

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. Make each customer feel important and valued.

Marketing 120

Marketing Social Media Advertising .Net 120

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Customers today trust those they know and those they see others trusting.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

DECEMBER 3, 2021

Smart potential customers only visit and buy from credible and memorable websites. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Add a modest advertising presence. Follow-up for customer satisfaction.

Web 117

Web Search Engine Optimization eBook Advertising 117

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

MAY 1, 2021

Truly satisfied customers are a joy to every business person. Maybe it’s that first customer testimonial, or that first congratulations from someone you respect, or seeing your story in the newspaper. Reserve the same names on the leading social networks and blogs. Your own learning should be the biggest inspiration of all.

Startup 160

Startup Patents Competition Social Network 160

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. Make each customer feel important and valued.

Social Media 179

Social Media Advertising .Net Content 179

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive.

Social Media 126

Social Media Media Startup Platform 126

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. A negative customer acquisition cost! Love the minis!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

MARCH 4, 2014

demand media content marketing advertising experian infographics' Pricing details on Demand Media''s expanded offerings were not announced. READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Content 92

Content Marketing Advertising Customer 92

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

OCTOBER 22, 2021

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Finally, use customer feedback or promotions to attract more and more customers with less and less effort. Generate revenue around the clock.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Without users, business owners aren’t going to waste time promoting and marketing their content to your users.

Startup 144

Startup Sites Content Sales 144

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. We help our customers weave together all the data across all of their data streams,” Lunsford said.

Customer 40

Customer Custom San Diego JavaScript 40

Both Sides of the Table

FEBRUARY 20, 2012

She focused on her customer. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.

Customer 72

Customer Custom Blogging Startup 72

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Marketing 100

Marketing Content Advertising Customer 100

Startup Professionals Musings

APRIL 4, 2015

Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business?

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Marketing 106

Marketing Startup Content Advertising 106

InfoChachkie

JULY 20, 2012

The following guest post comes from the blog of GraphEffect. James’ speech carefully tracks the progress of social advertising or lack thereof through the six movies in the Batman franchise released during his lifetime. Your customers carry your message for free by sharing with their friends, friends of friends, etc.

Advertising 145

Advertising RSS Blogging Networking 145

Startup Professionals Musings

FEBRUARY 20, 2019

No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

NOVEMBER 27, 2021

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Customers today trust those they know and those they see others trusting.

Social Media 98

Social Media Platform Media Customer 98

socalTECH

OCTOBER 29, 2008

Los Angeles-based Gorilla Nation , which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. The win is the latest in a string of Canadian wins for Gorilla Nation, including representing Tom's Hardware and popular technology blog Gawker for their Canadian inventory.

Gorilla Nation 124

Gorilla Nation Advertising Blogging News 124

Both Sides of the Table

SEPTEMBER 15, 2013

This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% Building direct customer relationships with viewers (who want to tune into your channels). ” Don’t.

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They know what you bought the last time you were shopping.

Mobile 329

Mobile Advertising Media Marketing 329

Tech Zulu Event

SEPTEMBER 9, 2014

Marketing is considered an art by many individuals because it requires keen insight in how to approach a product, service, or brand, and how to effectively deliver those things to customers. Consumers and businesses want to be engaged to how the good, service, or product relates to the customer or how the product will benefit them.

Advertising 69

Advertising Training Customer Custom 69

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Both Sides of the Table

APRIL 11, 2011

It is absolutely MVP of advertising. Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical. Good comment community = viral blog. It’s called showing good service to your most loyal customers. Can we do 10 variants?

Buzzfeed 354

Buzzfeed Content Tips Blogging 354